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Music Mag Inspiration
- 4. CaseStudy:DIY • DIYisafreeindependentmusicmagazine.Itspecialisesin alternativeorindiemusic,andtakesformasanonline publication,andthefreemonthlymagazineinpaperform.Itis onlyavailableinUKrecordshops,andsomemusicvenues. • Thetargetreadershipthereforeis,themusicfan/creativewho isofvaryingage,mostlyin-between16-29duetotheyouthful natureofthemusic,andthosewhobelongtotheindie subculture. • However,readershipstatisticsanddemographicswere unfortunatelynotreadilyavailable,astheyutilizeabespoke publishinghouse–SonicMediaGroup.
- 10. • Publisher:TimeInc.UK • Reach:289,000Adults/0.6%oftheadultpopulation • PrimarilysocioeconomicclassABC1readthemagazine • ThedominatinggenderofreadershipinMen • Andthedominatingagegroupofreadershipis15-34. • NMEisaweeklymagazine,andhasprimarilynationalreadership,withonlya smallnumberofexportsforinternationalreaders. • Source:mediauk.com • Fromthe18th September,NMEwillbeavailableoutside busypublicspacesandtrainstationsforfree. • Timeincuk.com:NMEisthe“longestpublishedandmost respectedmusicweeklyintheworld” NMEpublisherresearch
- 13. me down. He was the coolest and freakiest pen pal I ever could have wished for and I join you all in being devastated by his death. But don't stay sad. The world he stirred goes xc on and his inspiration can be heard =5 everywhere. 2016 will be a great iii year for new music, much of which is o previewed in this issue. I'm sure the LJ; Thin White Duke would approve ... Q_ Q_ ::J UJ X o ~ @itsmikelike 0: ::J f- Z W o I f- a GJ Hello... I JOINED NME IN LATE 2010. One of my first big jobs was to put together a David Bowie special marking the reissue of his classic album 'Station To Station'. As a huge Bowie obsessive, I was desperate to get it right. A few days after the magazine came out, his publicist sent a single line email that simply read: "The Thin White Duke approves". It didn't just make my day, it made my life. Over the next five years, I would communicate with Bowie second- hand like this, approvlnq cover shots with him and waiting nervously for the note to tell me he was happy with what we'd done. He never let FE AT U RES -----.-----------.-----.------.---------.-....-----------.-.------.---. 5 David Bowie 20 Giant 2016 Preview A look at the life of the most innovative and exciting rock star that ever was New music. New bands. New films. New telly. New games. New festivals. New tours. Enjoy yourself SECTIONS --wve--L~GENIDL~ MIKE WILLIAMS 5 35 42 Editor-in-Chief REG U LA R S ..-.. -- .----.--------------....-..-- .----------------- 14 Katherine Ryan 16 What's On Your Headphones? 18 Things We Like 35 Best New Tracks 46 Soundtrack Of My Life of- o I Q_ UJ f- Z W f- Z o o NME EDITORIAL Editor-in-Chief Mike Williams PA To Editor-in-Chief Karen Walter (Ext 6864) Deputy Editor Tom Howard (Ext 6666) Digital Editor Charlotte Gunn (Ext 6108) Commissioning Editor Dan Stubbs (Ext 6858) New Music Editor Matt Wilkinson (Ext 6856) Senior News Reporter David Renshaw (Ext 6877) News Reporters Luke Morgan Britton (Ext 6863), Nick Levine Writers Leonie Cooper, Jordan Bassett, Larry Bartleet, Alex Flood s Creative Director Simon Freeborough Designer Dan! Liqueri (Ext 6884) Digital Designer Jon Moore. Production Hub Director Sue Smith Sub-Editors Gemma Birss, Michael Darling, Deborah Harris, Lyndsey Heffernan, Colin Houlson, Sally Jones, Kate Vale Online Producer Jo Weakley (Ext 6909) With help from Sam Richards, Oily Richards, Becky Redman, Barney Hammond, Sam Jobson, Patricia Board, Johnny Sharp, Jason M Riley, Tom Smith, Sam Moore Illustrations Studio Moross ADVERTISING Group Advertlsinq Director Romano Sidell PA To Group Advertising Director Kelly Litten (Ext 2621) Head Of Market, Music Andrew Minnis (Ext 4252) Brand Manager Matthew Chalkley (Ext 6722) Creative Media Manager Benedict Ransley (Ext 6783) Display And Labels Senior Sales Executive Steve Woollett (Ext 2670) Display And Live Senior Sales Executive Freddie Bunn (Ext 2662) Ad Production Manager Barry Skinner (Ext 2538) Head Of Project Management Lizzie Hempshall (Ext 6726) PUBLISHING Production Operations Director Richard Hill (Ext 5422) Production ManagerTom Jennings (Ext 5448) International Licensing Manager Bianca Hamilton-Foster (Ext 5490) Marketing & Events Executive Charlotte Treadaway (Ext 6779) Publisher Ellie Miles (Ext 6775) Publishing Director Jo Smalley Managing Director Paul Cheal Time Inc CEO Marcus Rich Orecycle ",.",...,...I;-"~"'~'",!>'''''' ....,;.._,..,'~.. '''I'~'' @Timelnc.(UK)LldReproductionofany matertarwitbout permission Is strictly forbidden LEGAL STUFF: NME Is published weekly by Time Inc. (UK) Ltd, 81h Floor, Bluo Fin l3ulldlng, 110 Southwark Street, London SEl OSU. NOT FOR RESALE All rights reserved and reproduction wjjhout permission strictly forbidden. All contributions to NME must be original and not duplicated to other publications. The edncr reserves the rlghl to shorten or modify nrry tetter or material submil1ed. Time Inc. (UK) LId or Its associated companies reserves tile right 10 reuse any submission, in !lny lormnt or medium. Printed by Polestar Shofflold. Origination by Rhapsody. Distributed by IPe Markelforce.@2016Tlmelnc.(UK)Ltd 110 SOUTHWARK ST LONOON SE1 OSU TEL 020 3148 + Ext TtmeInc. 3 Mainimage Masthead Pagenumbers Editorial Shortcomicstrip Credits
- 14. Qpublisherresearch • Publisher:BauerMediaUK • Circulation:64,596 • PrimarilysocioeconomicclassABC1readthemagazine(70%) • ThedominatinggenderofreadershipinMen • Andthedominatingagegroupofreadershipis15-24. • Q’sgenderratiois31.7%femalesto68.3%male. • Source:bauermediaadvertising.com 2012statistics
- 19. Publisherresearch • Thetwopublishinghousesofmymagazine’sof inspirationareindirectcompetitionofeachother. – Timeinc.UKpublishover40publicationsspreadacrossthe‘lifestyle’, ‘luxury’,and‘specialist'genres,targetingbothmalesandfemales,with onemusicmagazine,NME. – Qpublishtwomainmusicmagazines:QandKerrang!,coveringthe Indie/AlternativegenreslikeNME,andalsoRockwithKerrang!Aswell asthis,thepublishercoversmagazinesofthesamegenresasTimeinc. likelifestyleandgossip.WithCloserandGRAZIA,competingwith Time’sNOWandMarieClaire. BauerMediahavemoreexperience ofthemusicgenre,whereasTime Inc.haveafarmorevariedlineupof brands.