Q magazine media pack

1. THE UK’S NO.1 MUSIC

2. CIRCUlATION
88,420*
REAdERShIp
473,000**
AbC1
pROfIlE
68%**
MEdIAN AGE
29**
MAlE/fEMAl
E
75%/25%*
*ABC Jul - Dec 2010
**NRS Jul - Dec 2010
***Reader poll 2008
ThE UK’S NO.1
MUSIC
MAGAZINE
The CReDeNTIAlS
l Q - ThE UK’S bIGGEST MUSIC MAGAZINE
l Q isthe ARbITER Of TASTE, standingfor musicof
substance acrossall platforms.
l Q’s INflUENCE isunquestioned andits opinions are so
TRUSTEd that they shape the views of artists andreaders alike.
l Q’s ACCESS isREMARKAblE andUNRIVAllEd –Paul
Rees was granted exclusiveaccess to a week’s life on heroad
with
The Boss - Bruce Springsteen.
l Q’s audience isYOUNGER andmore AfflUENT than any
other music monthly.**
l 97%*** of readers rate Q asaQUAlITY magazine.Inresearch
it outperforms competitors on measuressuchasbest interviews,
writing andAWARd WINNING photography.
The UK’s most influential
brands

3. The Q ReADeR
Mark is29 andlivesin leeds. he isapassionate musicfan,asaladhegot into ‘proper
music’in the mid-’90s, inspired by the rock ‘n’roll swaggerof liam and Noel, Blur
andthe Britpop scene.he’s in full-time employment but revelling in life without any
dependents or familyresponsibilities. Mark hashighdisposable income to spendon
himself alone, being aheavyconsumer of music,buying up to 6 albums per month.
he lovesreading Q to discover new music,aswell asfilling in the
gaps in his back catalogue. New music forms part of his social currency, so Mark is
keento know the new Mumford & Sonsbefore they gomainstreamandusesthis
knowledge asinfluence within hisfriendship circle.
Mark ishighlysavvyto digital technology, akeensocialnetworker andusesonline
servicesto enhancehissociallife. he’ll regularly welcome hismatesround to hisfor
someSpotify DJ-inganda few beers asa warm-up for a bignight out.
An open-minded experience seeker, Mark loves the live music experience, opting
to gofor amixture of gigs,especiallyhugearenashows for the likesof KingsOf
leon andKasabian.he attends leeds festival religiously annuallyandthis year he’s
off to Benicassimin Spainfor hismate’sstagweekend.Though ahugely passionate
musicfan,this is not to the detriment of hisother interests –
film, gaming,sport, TV and comedy.
The UK’s most influential
brands
ThE UK’S NO.1
MUSIC
MAGAZINE

4. w h y ADVeRTISeINQ?
l Q’s solusreadership isanimpressive 69%*– this meansyou
can only reach these378,000 people through using Q.
l Q readers areaffluent – 68%areABC1 andhavehigh
disposable income.
l Q isatruly multi-media platform with no lessthan 10 brand
extensions for advertisers to engage with Q’s many audiences.
l 25 yearsof heritage – this offers advertisers theopportunity
to associatethemselveswith a credible andtrusted brand.
l Q hasaextremely highbrand influence score of 73%,
greater than both GQ andesquire**. This meansthat Q
influences the people that havestrongest influence in their
socialgroups– a realmultiplier effectfor advertisersto cash in on.
l Only Q cangainyou exclusivemagazineadvertising access
to europe’s biggest musicevent – Glastonbury.
*NRS Jan-Jun 10vs Kerrang!,Mojo and NMe.
**Bauer ACT tracker June 2010.15-40men– nationallyrepresentative sample.
ThE UK’S NO.1
MUSIC
MAGAZINE

5. The MISSION
‘Q isabastianfor musicof substance–
guidingits readersthrough just the good
stuff in allforms of musiceachmonth via its
unparalleled accessandQ Review, the
world’s biggestandbest music guide.’
Paul Rees – Editor-in-Chief
ThE UK’S NO.1
MUSIC
MAGAZINE
The UK’s most influential
brands

6. INNOVATION
l GORIllAZ KIdNAp Q! –The very first
non-photographed cover. Q convinced Gorillaz
Illustrator-in-Chief Jamie hewlett to create a
bespokepiece of artwork for the cover of Q’s world
exclusiveGorillaz feature aheadof the launchof new,
eagerlyanticipated albumPlastic Beach.
l Q TRAVEl SIZE – New travel-size
edition successfullylaunched asa3-month
summer promotion in 2009.
l ‘NEW TO Q SESSIONS’ Jan10 – launch of the 100%sold-
out ‘New to Q Sessions’ – new live musicshowcasefeaturing a
host
of new actshotly tipped byQ asonesto watch for the year ahead.
l Q WINS ThE ‘MAGGIES’ - The industry-wide awards
celebrate the best covers of the past12 months. Q won best
overall cover for its stunningimageof lily Allen and2 panthers.
(April 2009)
l ARTISTS Of ThE CENTURY – Q hasunrivalled accessto the world’s biggestmusic
stars.ForJan2010 issueQ exclusivelyshot andinterviewed 34 of the world’s most influential
artistsfor aspecial‘Artistsof the Century’ gatefold cover.Thisstarred everyone from SirPaul
McCartneyandKings of leon to DaveGrohl andAmy winehouse.
The UK’s most influential
brands
ThE UK’S NO.1
MUSIC
MAGAZINE

7. The UK’s most influential
brands
INFlueNCe
ThE UK’S NO.1
MUSIC
MAGAZINE
BRAND INFLUENCE - Q’s specialist depth and
knowledge of the world of musichelpsmakeit abrand
with significant influence value.Inastudy vs.other
magazinebrands, Q scored animpressivelyhighscore
of 73%*, higher than both GQ and esquire
This isre-inforced by the averageQ reader’s
propensity to playthe role of anInfluencer amongst
their peers for everything from financial servicesto
food and toiletries.**
EDITORIAL INFLUENCE -Only
Q could gainaccessto spend amonth
with paul McCartney andthen have
another iconic figure in the form of
david bailey photograph him.Bailey
doesn’t work for anymagazine and this
would be the first time hehadshot
McCartney sincehedid sofor The
Beatlesin 1966.
*Bauer ACT TrackerMay2010:15-40 Men-
Nationally representative smaple
**GB TGI2010:4D MeN who areeither Mavens,
Salespeople,Connectors vs. all 15-40 men.
READER INFLUENCE - Q isa
mainstreambrand straddling the
lifestyle andmore specialist magazine
categories. This meansQ readers are
advocatesandopinion leadersin all
areas of their lives– not just music.
Q readers over-Index as“influential
consumers” vs.allother men – making
them ahighlydesirable audience to
target.*
Notable consumer brands that have
usedQ in the last12 months
include:

8. CASe STuDy
ORANGE – ThIS IS WhO I AM
CAMpAIGN ObjECTIVE - Bringto life Orange’sMarketing
platform
“I am who I am because of everyone. Together we can do
more”
ACTIVITY –
l 12 x 1 hour Q radio shows.
l 3 in-depth advertorials.
l BespokeQ website allowing
udders,editorial andcelebs to
engage eachother.
The UK’s most influential
brands
RESUlTS - An excellent
example of integrated
crossmedia:one idea, one
campaign,executed in a
relevant andengagingway
for the audience.
EdITORIAl fEEdbACK – “Q hasalways
prided itself on its unique accessto artists.This Is
who I Am wasthe perfect platform to
demonstrate this acrossmultiple platforms, serving
up something that was not only of wide-reaching
benefit to
the client but, crucially from our perspective, also
thoroughly engagingfor our readers, usersand
listeners.” - Paul Rees, Editor-in-Chief, Q
ThE UK’S NO.1
MUSIC
MAGAZINE
CLIENT FEEDBACK - ‘Thiswasasmooth,
polished andsuperbly branded piece of
work incorporating radio, magazinesand
digital. Bauerreally took on board what we
wanted to achieve anddelivered unique,
well-branded content week after week from
celebrities who hadreally bought into our
campaignideaandwere engaged with our
core brand thought’- Jack Starks,
Advertising Manager, Orange UK

9. BRAND exTeNSIONS
GlASTONBuRy
l Q isthe principle magazinepartner for the Glastonbury
festival,the world’s premier live music event.
l Q produces the Official Glastonbury Review
magazine, the ultimate souvenir of this year’s
momentous festival.Produced on-site by Q’s dedicated
editorial team,the Review comprisesof 64 colour
pages covering exclusiveaccess andimageryof the
keygroups and artists.
l The review goeson saleat Glastonbury asfestival
goersdepart, giving them aninstant memento of an
unforgettable last3 days.The review isalsoon-sale
for 6 weeks on the newsstandnationwide for all
musicandfestival lovers to enjoy.
The Q AwARDS
l The annualQ Awards
isone of the few ceremonies
that actuallymatter to the
artists.
l The PRgenerated is
invaluable to the Q brand
andthe artists alike.
“I don’t think we’re the
best act in the room, let
alone the world” Chris
Martin, Coldplay
– anindicationof theA-list rock’n’roll
crowd the Q Awards canpull in
The UK’s most influential
brands
ThE UK’S NO.1
MUSIC
MAGAZINE

10. BRAND exTeNSIONS
655,000
UNIQUE
USERS
1.8million
pAGE
IMpRESSIONS
18,000
EMAIl
SUbSCRIbER
S
19,220*
TWITTER
fOllOWERS
*Rajar Q3 2010
**Stats as of Nov
2010
WWW.QTh EMUSIC.CO
M
ThE UK’S NO.1
MUSIC
MAGAZINE
Q RAdIO
246,000*
lISTENERS WEEKlY
Q TV
293,000
AVERAGE
WEEKlY
AUd IENC
E
The UK’s most influential
brands

11. Runningonceamonth, thisis
anexclusive andintimate series
of live performances from a
selectionof music’stop talent. The
Stereophonics kickedthisoff with
their first acousticshowfor 7 years,
being joined onstagefor the encore
bythe rock legendthat isRonnie
wood of TheRollingStones.
ThE UK’S NO.1
MUSIC
MAGAZINE

12. BuSINeSS
AD SCheDule COpy
COvER DATE ON SALE DEADLINE
feb 2011 31 dec 2011 06 dec 2010
March 2011 25 jan 2011 04 jan 2011
April 2011 22 feb 2011 01 feb 2011
May 2011 29 March 2011 08 March 2011
june 2011 27 April 2011 04 April 2011
july 2011 25 May 2011 04 May 2011
Aug 2011 01 jul 2011 10 june 2011
Sep 2011 26 jul 2011 05 july 2011
Oct 2011 23 Aug 2011 02 Aug 2011
Nov 2011 27 Sept 2011 06 Sept 2011
dec 2011 25 Oct 2011 04 Oct 2011
jan 2012 29 Nov 2011 08 Nov 2011
AD SPeCS
FULL pAGE
Trim 285 x 210
bleed 291 x 216
Type 265 x 190
HALF pAGE
vERTICAL
Trim 285 x 103
bleed 291 x
109
Type 265 x 93
HALF pAGE
HORIz ONTAL
Trim 142 x 210
bleed 148 x 216
Type 132 x 190
ADVeRTISING RATeS
DISpLAy
f U l l pAGE f h £10,07
2
f U l l pAGE ROp £9,156
h A l f pAGE £5,036
IbC/ ObC £11,90
2
dpS f h £19,13
6
dpS ROp £17,39
6
ADvERTORIALS
f U l l pAGE £11,90
2
dpS £22,61
5
h A l f pAGE £6,547
pRODUCTION
SUpplIEd
IMAGES
phOTOShOOT
£2,000
net
£3,000
netINSERTS
bOUNd-IN
TIp-ON
lOOSE
INSERT
£65
CpT
£65
CpT
£45
CpT
ThE UK’S NO.1
MUSIC
MAGAZINE
The UK’s most influential
brands

13. EdITOR-IN-
ChIEf
paul Rees
SENIOR
EdITOR
Matt Mason
MANAGING
EdITOR
Simon McEwen
EdITORIAl
ASSISTANT
Nasarene Asghar
0207 859 8469
EDITORIAL TEAM
CONTACT
hEAd Of
MAGAZINES
Abby Carvosso
bRANd
dIRECTOR
Rob Walsh
0207 295 8591
fIlM MANAGER
Ethan Hall
0207 208
3702
CONSUMER SENIOR SAlES
EXECUTIVE
Stefanie Feldman
0207 295 5483
CREATIVE SOlUTIONS
dIRECTOR
Mark Stephens
0207 295 8589
ADvERTISING
ASSOCIATE MEdIA
dIRECTOR
Fiona Senior
MUSIC ACCOUNT
MANAGER
Martin Bojtos
0207 295 5427
GAMES & lIVES
EXECUTIVE
Irfan Khan
0207 295 8560
CREATIVE SOlUTIONS
EXECUTIVE
Lauren Shrigley
0207 295 6721
MEdIA
plANNER
Joel Hopkins
0207 295
5474
pRODUCTION
Bob Soper
0207 182
8068
REGIONAL SALES OFFICE
MEdIA SAlES NETWORK
Graham Roby
0161 874 5757
CLASSIFIED
Karen Gardiner
01733
468539
LOOSE INSERTS
Howard Foster
0161 877 7455
ThE UK’S NO.1
MUSIC
MAGAZINE
The UK’s most influential
brands