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Marketing 
Campaign 
eZ Life
Television Advert 
•We would have a television advert which would be short and 
have a surprise at the end this will make it seem mysterious. 
The television advert would contain: the age rating, the title 
of he film and the date of it’s release. It would be important 
that we make sure the genre of our film is made obvious 
from the advert. This could be done by including well-known 
genre convections.
Posters 
• We will design a poster which will be put up in many places. When 
deciding a place to put one of our posters we will think about where 
target audience is most likely to be. Examples of places our poster 
could be put up include: cinemas, shopping centres and any area 
which has a high amount of people passing.
Website 
• We could make a website for our film it will contain lots of photos 
exclusive clips and links to our merchandise. The main part of the 
website will be the trailer. If the website is effective then it will 
convince people to watch the film.
Film Poster 
On a night which we were filming we found a spot 
which had great lighting. The setting also looked very 
urban which suited our opening. So we took images of 
Issak standing with his hood obscuring his face. The 
quality of the image was slightly below what we 
wanted but after putting effects and filters on it the 
image looked less grainy. Issak then implemented the 
title of the film, zombie hands border and names at the 
top.
Social Media 
• We could create accounts on social media websites such as: 
• Twitter 
• Facebook 
• YouTube 
• On these we could post constant updates and exclusives.
An example 
of what out 
Twitter 
profile will 
look like.

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Marketing campaign

  • 2. Television Advert •We would have a television advert which would be short and have a surprise at the end this will make it seem mysterious. The television advert would contain: the age rating, the title of he film and the date of it’s release. It would be important that we make sure the genre of our film is made obvious from the advert. This could be done by including well-known genre convections.
  • 3. Posters • We will design a poster which will be put up in many places. When deciding a place to put one of our posters we will think about where target audience is most likely to be. Examples of places our poster could be put up include: cinemas, shopping centres and any area which has a high amount of people passing.
  • 4. Website • We could make a website for our film it will contain lots of photos exclusive clips and links to our merchandise. The main part of the website will be the trailer. If the website is effective then it will convince people to watch the film.
  • 5. Film Poster On a night which we were filming we found a spot which had great lighting. The setting also looked very urban which suited our opening. So we took images of Issak standing with his hood obscuring his face. The quality of the image was slightly below what we wanted but after putting effects and filters on it the image looked less grainy. Issak then implemented the title of the film, zombie hands border and names at the top.
  • 6. Social Media • We could create accounts on social media websites such as: • Twitter • Facebook • YouTube • On these we could post constant updates and exclusives.
  • 7. An example of what out Twitter profile will look like.