2. Welcome
• Welcome to the media course….
• By studying this course you will gain a greater
understanding of
– The importance of media
– How media products are created
– How to analyse and apply theory to media
products (texts).
4. Starter activity
Aim: (know) the significance of media within
contemporary society .
Do:
– Create a blogger
– create a brainstorm on media products
– Define media
– Create an (illustrated) time line of the history of media
(including online)
Show
Record the above activities within blogger.
6. Definitions
Media: is a way to communicate
information from person to person.
The transaction seems simple but often often the audience may choose to
disagree with the media message.
7. Definitions
Task One
In groups of 5 you will create a mindmap of the
different types of media that exist…
You will present your findings
You will create your first blog post “mindmap, what
is media?”
8. Task
Task One
• In groups of 5 you will create a mindmap of the
different types of media that exist… using the web app
www.bubbl.us
• You will present your findings
• You will create your first blog post “mindmap, what is
media?”
• You will embed the attached mindmap.
10. Task
Task Three
• In groups of 5 you will create a mindmap of the
different types of media that exist… using the
web app www.bubbl.us
• You will present your findings
• You will create your first blog post “mindmap,
what is media?”
11. Task
Task Three
• Create a timeline on the history of media
using the notes provided by your tutor but
also adding your own dates and images.
12. Teacher presentation
Media with storage and transmission began more
than 30,000 years ago (cave painting)
This is a 16,000 year old
cave painting from Lascaux,
France
13. Time line of media
The first alphabet is over 3000 years old.
This is an Egyptian alphabet
from 1700 B.C.E.
14. Time line of media
The Diamond Sutra
1st dated book. Printed with wooden blocks
Printed in
China 868
C.E.
15. Time line of media
Modern media must go out to a
lot of people.
This means mass production
16. Time line of media
The Gutenberg Press
Johannes Gutenberg invented 1st printing press.
He printed 180 copies
in Europe
1455 C.E.
17. Time line of media
• Newspapers - 1640
• With mass printing available newspapers could be
made.
1640 in England
The London Gazette in 1666
was the 1st commercial
newspaper
18. Media Timeline
Phonograph – home audio
Patented by Thomas Edison in 1877
We can finally store
and transmit audio
19. Media Timeline
Photographs
The idea is more than 1000 years old.
George Eastman made it more available to the
public in 1888 and founded the Eastman Kodak
Company in 1892
The Kodak Brownie
Produced in 1910
20. Media Timeline
TV– live action in home 1936
First black & white then color
Allows us to transmit
More media to more
people
1st Color TV
Philo Farnswoth in 1928 was the inventor
21. Along come digital cameras
Digital camera were invented in the 1950s
Consumers could by them in 1994
Apple and Kodak
both made consumer
Cameras.
This is the Apple Quicktake 100 – costs more than $1000
Media Timeline
22. Consumer Computers
Not yet popular but soon!!
Apple Computers in
1976
The Apple I & Apple II, TRS-80 and
Commodore computers were
released in this era
Media Timeline
24. Personal Media Players - 2002
Very popular, can play more than just songs
An extension of
the walkman and
discman
25. IMPORTANT INVENTIONS AND
GREAT COLLABORATORS
PRINTING PRESS: Johannes Gutenberg
WORLD WIDE WEB (WWW): Tim Berners-Lee
TELEGRAPH: Samuel Morse
TELÉPHONE: Alexander Graham-Bell
COMPUTER: Charles Babbage
MOBILE PHONES: Martin Cooper
TELEVISION: J. L. Baird
FACEBOOK: Mark Zukerberg
GOOGLE: Larry Page and Sergey Brin
TWITTER: Jack Dorsey
26. Task 3
Create a time line of media, include as a start point the the beginning of industrial
printing through to the present era.
Add additional info based on technological developments in media
Ensure that you have an awareness of what web 2:0 and web 1:0 is the following
link should be helpful https://www.youtube.com/watch?v=iStkxcK6_vY