Media & Promotions
A Short History
Sofia Sotomayor M Frank Portelli
D4100 Mexico RYEA Australia
D9690
Oxford Dictionary:
Media
• the main means of mass communication (television, radio, and
newspapers) regarded collectively:...
• What is Multimedia?
• A method of communicating information between
people.
• 30,ooo years ago – Cave Paintings.
• 3300 ...
Hieroglyphics Semite Greek
Australia Mexico
Types of early Media
The Chinese Diamond Sūtra, the oldest known dated printed book in the
world using wooden blocks – May...
Modern media needs to go to many –
Gutenberg Press.
For the first time we had the mass production of printed books.
• 1453 - The first book was printed – one being the
Gutenberg Bible.
• Printing press quickly spread all over Europe.
• 14...
1844 the first
telegraph line set
by Samuel
Morse.
By 1858 the first
transatlantic
cable was
established
increasing
commun...
Alexander
Graham Bell
invents the
telephone in
1876 making
communication
accessible in the
home and
business.
1877 the
phonograph is
Patented by
Thomas Edison.
Able to store &
transmit audio.
• 1885 Photographic film invented by George Eastman.
• Marconi or Tesla (?) invents the Radio in 1894.
• 1896 – Movie Thea...
1964 - Business Computers –
Huge.
1971 - Video Players – movies in
the home.
1979 - Walkman – music
on the move.
1982 – the CD player –
better quality music.
The digital camera age
Personal Computers...
Internet & Smartphone
• Internet evolves during the 2nd half of twentieth
century.
• E-mail technology developed during th...
 Multi Media has been a means of communicating
since early times.
 Print & Electronic
 They are the tools to help & mak...
Promoting YEP
 Internet
 Facebook
 Text
 Yahoo
 Google
 Twitter
 Social media
Who are our Clients
 Prospective Students
 The General Public – promoting awareness
 Prospective Host Families
 Rotari...
How is YEP Promoted
 Referral – Inbound & Outbound Students
 Hosting
 Electronic Media
 Internet
 Print Media
 Adver...
This 8 page newsletter
was used to promote YEP
amongst the clubs in
D9800.
Elisabeth Olsen Nordby, a 16-year-
old Rotary Y...
A 30 second TV presentation as a Community Service
Over to you!
Media and Promotions
Media and Promotions
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Media and Promotions

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Presentation given by Frank A. Portelli and Sofia Sotomayor Magana at the 2013 Youth Exchange Officers Preconvention Meeting in Lisbon, Portugal.

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Media and Promotions

  1. 1. Media & Promotions A Short History Sofia Sotomayor M Frank Portelli D4100 Mexico RYEA Australia D9690
  2. 2. Oxford Dictionary: Media • the main means of mass communication (television, radio, and newspapers) regarded collectively: Promotions • 1. activity that supports or encourages a cause, venture, or aim:the promotion of cultural and racial diversity • 2. the publicizing of a product, organization, or venture so as to increase sales or public awareness:
  3. 3. • What is Multimedia? • A method of communicating information between people. • 30,ooo years ago – Cave Paintings. • 3300 BC the Egyptians perfected hieroglyphics – Mass Media. • 1500 BC the Semites devised the alphabet with consonants. • 800 BC the Greeks introduced vowels to alphabet.
  4. 4. Hieroglyphics Semite Greek
  5. 5. Australia Mexico
  6. 6. Types of early Media The Chinese Diamond Sūtra, the oldest known dated printed book in the world using wooden blocks – May 11 868 AD
  7. 7. Modern media needs to go to many – Gutenberg Press. For the first time we had the mass production of printed books.
  8. 8. • 1453 - The first book was printed – one being the Gutenberg Bible. • Printing press quickly spread all over Europe. • 1468 – William Caxton produced a book with the first printed advertisement. • By 1500 2,000,000 copies of books produced. • The next 100 years, printing rose to 200,000,000. • 1640 – Newspapers produced in England. • 1666 – The London Gazette – the first commercial newspaper.
  9. 9. 1844 the first telegraph line set by Samuel Morse. By 1858 the first transatlantic cable was established increasing communication.
  10. 10. Alexander Graham Bell invents the telephone in 1876 making communication accessible in the home and business.
  11. 11. 1877 the phonograph is Patented by Thomas Edison. Able to store & transmit audio.
  12. 12. • 1885 Photographic film invented by George Eastman. • Marconi or Tesla (?) invents the Radio in 1894. • 1896 – Movie Theatres first public show in New York – now we can store and transmit video! • Kodak Brownie produced in 1910. • 1925 John Logie Beard invents the TV. • 1927 the first TV transmission by Farnsworth and the first colour set in 1928. • Live TV viewed in the home by 1936.
  13. 13. 1964 - Business Computers – Huge. 1971 - Video Players – movies in the home.
  14. 14. 1979 - Walkman – music on the move. 1982 – the CD player – better quality music. The digital camera age Personal Computers From this To this
  15. 15. Internet & Smartphone • Internet evolves during the 2nd half of twentieth century. • E-mail technology developed during the 1970’s. • 1990 Tim Berners –Lee comes up with the idea of the WWW. • Today more than 2 billion people use the internet. • Smartphones have changed lives significantly. • They are portable • Specific features – touchscreen, GPS, web browsers, Wi-Fi connectivity, 1000,s Aps, camera
  16. 16.  Multi Media has been a means of communicating since early times.  Print & Electronic  They are the tools to help & make Multi Media  It is used:  to communicate with each other  to inform  to sell  to promote
  17. 17. Promoting YEP  Internet  Facebook  Text  Yahoo  Google  Twitter  Social media
  18. 18. Who are our Clients  Prospective Students  The General Public – promoting awareness  Prospective Host Families  Rotarians  Rotary Clubs
  19. 19. How is YEP Promoted  Referral – Inbound & Outbound Students  Hosting  Electronic Media  Internet  Print Media  Advertising  Exchange Student Stories
  20. 20. This 8 page newsletter was used to promote YEP amongst the clubs in D9800. Elisabeth Olsen Nordby, a 16-year- old Rotary Youth Exchange Student from Norway, a current Inbound hosted by the RC Footscray presented at the recent D9800 Conference in Albury. She said that she sees herself and every other Exchange Student in the World as Peace Bombs and that students may be able to bring peace to a conflict, because Exchange Students know how to bring different cultures together. Elisabeth said that exchange had given her lifelong friendships at school, with Rotarians, with other Exchange Students and with her Host families
  21. 21. A 30 second TV presentation as a Community Service
  22. 22. Over to you!

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