nea brief with task list Harlow College students only

1. --------Level Media studies . Harlow College

3. Brief 4: Music video and online Requirements of the brief
You work for an independent media production company. You have been given the task of producing a
three-minute music video for a protest song* by a fictional band/artist signed to Warner Music Group,
and two pages for the working website for the band/artist.
You may use an existing song for your music video (this does not need to be copyright free).
The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a
linear narrative illustrating or commenting on the song, or a mix of performance montage and other
narrative elements).
The web pages must promote the band/artist to its target audience and enable fans to interact with them.
Summary of brief requirements:
 Statement of Intent (approx. 500 words).1
 Music video:One, three-minute music video.
 Distribution channel: Content must be age appropriate for young adults from the age of 16.
 Number of web pages: One homepage and one linked page.
 Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket
demographic.
There must be a clear sense of branding across the two elements of the cross-media
production. Production detail that must be included
The production of the music video must include (as a minimum):
 Range of camera shots, including shot distances, angles and movement as
appropriate to a music video.
 Editing of footage appropriate to a music video.
 At least two different uses of mise-en-scène.
 At least two characters representing at least two different social groups (e.g. as
defined by
age, gender, race and ethnicity, sexuality).
 Graphics/titles to include the name of the track and the name of the band/artist.
The production of the web pages must include (as a minimum):
 Original audio or audio-visual content which may include material from the
music video but must include at least one element produced specifically for
the website.
 A minimum of two original images (with at least one different original image on
each of the two pages). These images must be different fromthose produced
for the music video.
 Appropriate conventions of website design, including an original title and logo
for the band/ artist’s web page and a menu bar.
 Text introducing the band/artist.
 Working links from the home page to the other page.
 A range of appropriate media language techniques (typography, images, fonts,
backgrounds,
logos, etc.) as appropriate to the purpose of the website.
*A protest song may be any music that addresses a social, cultural, political or
economic issue or may be adopted by a minority or under-represented group
as expressing their identity. Allow any music that reasonably may be so
defined.

4. 1 A Statement of Intent document needs to be completed as part of each OCR
set brief. Learners need to complete a Statement of Intent document to outline
the ways in which they propose to use the four areas of the media theoretical
framework to communicate meaning and meet the requirements of their
chosen set brief.

12. Checklist for the NEA brief

14. LEARNERS – THIS DOCUMENT IS SUBJECT TOUPDATE
YOURBLOGGERWILLNEEDTO HAVE THE FOLLOWING BLOGGERTITLES. The set workneedsto be
completedbythe end ofDecember…..!
Blog Post name Blog post labels Brief description
Planning - Audience Research Audience
Research
Audience research using segmentation models,
CAGED, Uses and gratification
NEA Brief NEA Brief Copy of the NEA brief, Developing ideas for the
brief, idea 1, idea 2, decision and mind map.
Planning Casting Document Planning, Casting
Document
Developing ideas for the brief. Images of cast,
description of why they were selected linked
to audience research
Construction - Music Video
Editing
Construction,
Music Video
Editing
Screen shots and description of the steps
involved in video editing
Construction - Final music
Video and evaluation
Construction,
Music Video
Embedded music video with YouTube link and
evaluation against statement of intent.
Construction - First draft
music video and evaluation
Construction,
music video
Embedded music video with YouTube link and
evaluation against statement of intent.
Construction – website draft
design
Construction,
web site
Screen shots and description of the steps
involved in website construction, including
layout design, choice of font, font colour and
text hierarchy, links to other sites e.g. social
media, record labels, etc.
Construction – website final
design
Construction,
web site
Screen shots and description of the steps
involved in website construction, including
layout design, choice of font, font colour and
text hierarchy, links to other sites e.g. social
media, record labels, etc.
Construction Logo design Construction,
Logo design
Screen shots and description of the steps
involved in website construction, including
layout design, choice of font, font colour and
text
Planning - Location Scouting Planning,
Location Scouting
Preliminary planning of shoot locations
including description of why locations were
selected based on Audience research.
Planning – Band name Planning , Band
name
Mind map of band names and an explanation
of how the final band name/artist name was
chosen – linked to audience research.
Planning - Permission to
shoot
Planning,
Permission to
shoot
Signed paperwork where appropriate for shot
locations.
Planning - Risk assessment Planning, Risk
assessment
Risk assessment paperwork to be signed off by
tutor
Preliminary task – Video edit Preliminary task,
Video edit
Embedded music video with YouTube link and
evaluation (what can be improved, what have
you learnt for your own video production)?
Planning - Pitch Planning, Pitch
Planning – Props and costume Planning , Props
and costume
Images of Props and costumes required for the
shoot including a description of why they were
sourced linked to audience research.

15. Planning - Release Forms Planning, Release
Forms
Signed paper work from actors
Planning – Story board first
draft
Planning, Story
board
Scanned storyboard with tutor assessment
feedback for improvement
Planning – Final Story board Planning, Story
board
Scanned storyboard to include timings, variety
of shots
Planning – shot list Planning, shot list Table containing shot types
Planning - Synopsis Planning,
Synopsis
Summary of the narrative 500 words
Planning Statement of Intent Planning,
Statement of
Intent
Statement of intent approx. 500 words for
both the video and web design linked to the
media framework (LIAR)
Planning – Music Video ideas Planning , Music
Video ideas
Power Point of 3 music video ideas with
explanation of why one idea was carried
forward…
Research Music video genres Research, Music
video
Analysis of music genre conventions ??
Research – Textual analysis
Music video 1
Research, Music
video
Prezi with embedded video files and detailed
textual analysis, IDEAS FROM THE VIDEO TO
BE IDENTIFIED BY STUDENT FOR
IMPLEMENTATION IN STUDENTS VIDEO
Research – Textual analysis
Music video 2
Research, Music
video
Prezi with embedded video files and detailed
textual analysis, IDEAS FROM THE VIDEO TO
BE IDENTIFIED BY STUDENT FOR
IMPLEMENTATION IN STUDENTS VIDEO
Research – Timed analysis
Music video
Research, Music
video
EMBEDDED MUSIC VIDEO with a sequential
analysis of the types of shot used, use of text,
sound, camerawork, editing over time e.g. 10 –
15 second time points…
Research – textual analysis
Website design 1
Research, Web
site
Powerpoint - Analysis of a website using
textual analysis, mode of address, shot type,
layout, links , font type, size, logo, how does
the design link to the target audience.
Research – textual analysis
Website design 2
Research, Web
site
Powerpoint - Analysis of a website using
textual analysis, mode of address, shot type,
layout, links , font type, size, logo, how does
the design link to the target audience.
Analysis of student music
video
Research, Music
video
Analysis of an exemplar student music vide