mango reader presentation

1. © Mangosense Pvt. Ltd. 2013
www.mangoreader.com
Mangosense Pvt. Ltd. 2014

2. © Mangosense Pvt. Ltd. 2013
Overview
Mission
Vision
Mangosense Pvt. Ltd. 2014
To be one of the leading global education
technology companies enabling learning
outcomes through digital storytelling and
serving as a self-serving publishing platform for
children and independent authors, while
growing responsibly and delivering value to our
customers, partners and shareholders.
To be the iTunes for Children’s books

3. © Mangosense Pvt. Ltd. 2013
• Best Education Startup -
Edustars India – 2012, Accel
Partners and YourStory
• NASSCOM Social Innovation
Honors in ICT Award 2013
• Microsoft BizSpark Challenge
West Regional winners 2013
• TechSparks top 10 Startups in India,
2012
• British Council Young Creative
Entrepreneur 2012 – Digital for
Creative Industries
• CNBC Young Turks Education
Startup of the Year 2013
• Intel App4India for best App in
Education 2012
Awards
• Top 5 Global Ed-Tech Startups
featured at Frankfurt Book Fair
2013
Mangosense Pvt. Ltd. 2014

4. © Mangosense Pvt. Ltd. 2013
Problem & Market Need
Mangosense Pvt. Ltd. 2014
Education
&
Publishing
Content
Consumption
Interactive
&
Engaging Content
Multi-Lingual
Content
Content Creation
Self Serving
Platforms
Publishing
&
Monetizing
Access on Multiple Devices

5. © Mangosense Pvt. Ltd. 2013
Personalized & Interactive Stories
Library
Multi-lingual stories in 18
languages
Story Creation and Publishing
Retention tests through games and
comprehensive analytics
• Multiple Platform Support-Desktops, Tablets and Phones
• Android and iOS App Launched
The Solution
Mangosense Pvt. Ltd. 2014

6. © Mangosense Pvt. Ltd. 2013

7. © Mangosense Pvt. Ltd. 2013
Worldwide e-textbook market will be worth $40.5
billion by 2015
– Source PricewaterhouseCoopers
Ebook market is growing at an exponential rate of
over 100% with some publishers seeing over 500%
growth
Children’s Physical Book sales fell by 7% and Ebook
Sales rose by 390% in 203
Children’s Ebook sales account for a total of $3.3
billion
Given the current pace of growth, this market is set to
explode in 2014-2015.
Children’s Book Sales Trends
Market Sizing
Mangosense Pvt. Ltd. 2014

8. © Mangosense Pvt. Ltd. 2013
Business Model

9. © Mangosense Pvt. Ltd. 2013
Community and
Social Capital
A Dream
Team
70
books/month
Automated Content Creation Process
Shell out books at the rate of 70 books/month
Personalized learning using
relevant & comprehensive
analytics
High Social Capital
A dream team
Our Unfair Advantage
Mangosense Pvt. Ltd. 2014

10. © Mangosense Pvt. Ltd. 2013
“Shuqun Primary school has worked
hand in hand with MangoSense team
and glad to say that the team has
worked well. We will be sharing our
success story in July in our Professional
Sharing among the Tamil teachers.
Looking forward to working with the
team to create more ebooks and
interactive exercises for children.”
“MangoReader has come
as a blessing to me. It has
improved my daughter’s
vocabulary tremendously.
It helped a lot in learning
sight words. She has
learnt to make short
stories on her own. To
sum it all, this app is the
latest thing I am
recommending to all
mommies.”
Shweta Singh
Mother and Primary School Teacher
Feedback
Ms. Ravindran Jegajothy
Teacher, Shuqun Public School, Singapore
Mangosense Pvt. Ltd. 2014

11. © Mangosense Pvt. Ltd. 2013
JAGDISH REPASWAL
Founder and CEO
10+ years in technology, mobile,
education, games startups,
British Council Young Creative Entrepreneur 2012
RAMESH KUMAR V
CTO
13 years publishing veteran,
digital, ebooks, education. Strong operations
experience with team building and client delivery
expertise
VASU K
Web Lead
5+ years in web, frontend and UI
Previously worked at Accenture and cofounded
tharaticket
Executive Team
MATHARI RAMASWAMY
VP, Partnerships
12 years experience in print, digital, XML, business and
account development, partnerships and client
relationships
VARUN RAJARAM
VP, Sales & Business Development
3+ years strong Sales and business experience with
Nokia, PG, Crompton, IIM Lucknow Graduate
DEEPESH KUMAR
VP, Customer Development
Strong Marketing and Customer focus, Previously
cofounded Foradian(edtech), Mobizon technologies
Mangosense Pvt. Ltd. 2014

12. © Mangosense Pvt. Ltd. 2013
Marketing, Sales & Partner Strategy
Marketing Sales & Business Development
Content Marketing
SEO
Social Media Marketing
Campaigns
Offline/CRO
Referrals
Retargeting
Indie Author
Partnerships
Publisher partnerships
AD Revenue
Mangosense Pvt. Ltd. 2014

13. © Mangosense Pvt. Ltd. 2013
Thank You
www.mangoreader.com
Mangosense Pvt. Ltd. 2014