This document summarizes a dissertation report on employee engagement at ITC-ILTD Division. It defines employee engagement as the relationship between an organization and its employees. The objectives are to determine engagement levels and link them to demographic profiles. Research methodology included a descriptive study using primary company data and secondary data on employee perceptions and strategies. A questionnaire was used to survey a sample of 30 supervisors and above. Analysis found little difference in engagement across age, gender, department or designation. The conclusion is that ITC's work culture meets employee needs and creates engaged workers proud to represent the organization.
1. A Dissertation Report Titled
“Employee Engagement in
ITC - ILTD Division”
Submitted By
Alisha Samantray
15DM006
Faculty Mentor
Dr. Snigdha Mohapatra
2. Employee Engagement
• Employee engagement is a property of the relationship
between an organization and its employees.
• An "engaged employee" is defined as one who is fully
absorbed by and enthusiastic about their work and so
takes positive action to further the organization's
reputation and interests.
• An organization with "high" employee engagement
might therefore be expected to outperform those with
"low" employee engagement, all else being equal.
3. Objective
• To find the level of engagement of employees
at ITC-ILTD (Indian Leaf Tobacco Development)
Division.
• To link the demographic profiles of employees
to employee engagement.
4. Importance
• Awareness about concepts of Employee
engagement.
• Practical exposure to HR activities in n
organization.
5. Company Profile
• ITC pioneered the cultivation and development of Leaf Tobaccos in
India.
• Nearly a century of creating customer delight ensures that globally,
ITC's Leaf Tobacco business is synonymous with being "The One
Stop Shop for Quality Indian Tobaccos".
• The Leaf Tobacco business' partnership with the farmer is also
almost a 100 years old.
• ITC is the largest buyer, processor and exporter of leaf tobaccos in
India - creating a global benchmark as the single largest integrated
source of quality tobaccos.
• Serving customers in 50 countries across more than 70 destinations,
ITC co-creates and delivers value at every stage of the leaf tobacco
value chain.
• ITC buys nearly 50 per cent of all cigarette tobacco types grown in
India
6. Research Methodology
• Descriptive Study
• Primary Data
-Company profile
-Welfare System
• Secondary Data
-Perception of employees toward employee
engagement.
-Company Strategy and policy.
• Questionnaire Design
Close ended Questionnaire
8. Data Analysis
4.052
3.977
4.145
Age Mean
26-31 32-37 38-42
4.023
3.989
Gender Mean
Male Female
3.951
3.9574.239
4.094
Department Mean
Engg Computers Admin Operations
4.239
4.073
3.855
Designation Mean
Adm Officer Engineer Supervisor
10. Conclusion
• This study has not shown any major difference
in the employee engagement has not shown
any major differences in the organization.
• One of the strong reasons for this would be
the organization’s work culture which does
justice to the employee’s needs.
• Engaged employees are likely to be proud to
work for their organization and therefore will
believe it and live out in the organization.