Presentation delivered for the Innovative Solutions Consortium in Reston VA on August 5th. TOPIC: Actionable intelligence to decision makers with real time contextual situational awareness anywhere.

1. COMPANY PROPRIETARY INFORMATION
Actionable Intelligence for
Decision Makers – Anywhere,
Anytime
Reston, VA | August 2014

2. COMPANY PROPRIETARY INFORMATION 1

3. COMPANY PROPRIETARY INFORMATION 2
HAYSTAX TECHNOLOGY OFFERS
Advanced cloud based analytic solutions
that provide real time actionable intelligence
for complex, high consequence decisions

4. COMPANY PROPRIETARY INFORMATION 3
Our heritage informs our
TECHNOLOGY INVESTMENTS
We hold multiple patents for analyzing risks that
are difficult to quantify.
We developed the protective intelligence
methodology used by the Bill & Melinda Gates
Foundation
DHS used our algorithms for over $18B in risk
based grant allocations to state and local
agencies
Our threat and incident management systems
have become the de-facto standard for major
national events in the US

5. COMPANY PROPRIETARY INFORMATION 4
Broader visibility | Reduced response times|
Prioritized resource allocation
Profile threat and risk to their enterprise
Monitor continuously and broadly against
that profile
Implement collaborative, dynamic
situational awareness
Prioritize and route critical information for
action
Our customers use our applications to
MANAGE THREAT AND RISKS TO THEIR ENVIRONMENTS

6. COMPANY PROPRIETARY INFORMATION 5
Our analytic applications enable
CONTEXTUALIZED SITUATON AWARENESS
Contextual situational
awareness anywhere
Swivel-chair situational
awareness does not scale
…and one app
Into one screen
Haystax Analytics &
visualization can put all the
information that goes here

7. COMPANY PROPRIETARY INFORMATION 6
At the core of our real-time analytics is our powerful and user
centric CONSTELLATION ANALYTICS PLATFORM
Analytic Tools
Data Collection
& Pre-Processing
Analytic
Processing
Low Priority Channels
Archive DB
Alerts
Analysis
& Reports
Calls for
Service
News Feeds SARS
Critical
Infrastructure
Web Browsers
Mobile Devices
External Systems
MapTriage Timeline
Direct
Observations
Social
Networks
Domain Ontology
Natural Language
Association
Analysis
Scoring
Entity Resolution
Geo Reasoning
Information pushed to
the edge
Visualizations that drive actionable intelligence
Massive scaling in Real Time
Analytics to contextualize and Prioritize

8. COMPANY PROPRIETARY INFORMATION 7
Monitor categorized & prioritized data
feeds from multiple sources
Make predictions based on trends and
intensity of data
Use dynamically generated profiles of
people, places & things to discover link
Actionable intelligence is presenting data
in context and focusing the user on what is
most important.
Enabling analysts to visualize patterns
AND CONNECT THE DOTS MORE EASILY

9. COMPANY PROPRIETARY INFORMATION 8
User interface designed to focus user
to hot spots and key alerts
Holistic presentation framework that
optimizes based on device, role,
location, time, context
Information is prioritized based on
relevance to the user
Actionable
intelligence is taking
information to the
user, wherever they
may be.
Enabling commanders to understand a situation from
ANYWHERE QUICKLY AND SECURELY

10. COMPANY PROPRIETARY INFORMATION 9
Enabling first responders to be
MORE EFFECTIVE
Unified system of records that can
be accessed from anywhere,
anytime
Application performance optimized
for mission critical deployments
In-built secure cross organization
information sharing & collaboration
Actionable intelligence is seamlessly tying
information to operational processes.

11. COMPANY PROPRIETARY INFORMATION 10
Our customers represent a wide range of organizations
in terms of size, complexity, resources & technical ability
COMMERCIAL
Microsoft
Bill & Melinda Gates Foundation
National Football League
DEPARTMENT OF DEFENSE
Department of the Army
United States Special Operations
Command
THE INTELLIGENCE COMMUNITY
National Intelligence Agencies
STATE AND MAJOR URBAN AREAS
FUSION CENTERS
Northern California Regional Intelligence
Center
Boston Regional Intelligence Center
(Boston, MA)
Joint Regional Intelligence Center (Los
Angeles,)
Dallas Fusion Center (Dallas, TX
MAJOR URBAN AREAS RISK
MANAGEMENT
15 of the top 20
Used Nationwide

12. COMPANY PROPRIETARY INFORMATION 11
8 regions analyzing and
monitoring with shared best
practices
20122010
Analysis of risk to a single
jurisdiction by a single
agency
California uses the Haystax Public Safety Cloud to connect its
8 MAJOR URBAN AREAS
into a collaborative information sharing network (CalCOP)
2011
Regional analysis and
monitoring of threats
across agencies in a
jurisdiction
2014
Statewide collaborative analysis
and situational awareness

13. COMPANY PROPRIETARY INFORMATION 12
Haystax Watchboard in California State Operations Center (May
2014)
Haystax provides the analytic
back-bone for total situational
awareness
100% cloud based
Integrates hundreds of real
time information sources
across the state
Information is prioritized and
routed automatically to
personnel on the ground as
needed
Contextual situational awareness from one
screen

14. COMPANY PROPRIETARY INFORMATION 13
Haystax has powered total situational awareness for
LAST FIVE SUPER BOWLS
In the command center Forward deployed Mobile Apps
>25 mile
radius monitored
312 events
monitored
737 total
users
600 real-time
data feeds
238 assets
protected
345 incidents
managed
RESULTS FROM SUPER BOWL XLVIII

15. COMPANY PROPRIETARY INFORMATION 14
Effective situational awareness is consumed directly by
the decision maker
More layers is not better
Not all information is of the same urgency or importance
Required manipulation by specialized analysts renders a
system useless in a real situation
Moving beyond “Swivel chair” situational awareness
(stovepipes) is what most leaders are truly looking for
Building map displays (GIS) is now purely commodity –
deciding the philosophy of the display is the hard, but
valuable part
We use a hazard and risk orientation to drive prioritization
Just because a feed or system or dataset CAN be
integrated, doesn’t mean it SHOULD be
Mobility is a game changer
Mobility empowers field reporting, which drives ground
truth
What we have learned

16. COMPANY PROPRIETARY INFORMATION 15

17. COMPANY PROPRIETARY INFORMATION
Thank You
Contact us: info@haystax.com
Visit us: www.haystax.com
8251 Greensboro Drive, Suite 1111
McLean, VA 22012