Facebookforbusiness

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Fundamental facebook guide for Business use, New start up & guide for professionals users who want to make money from facebook.

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  • Page 24Page 27Page 28Home page roadblock? Create an offering. Also think about integrating self serve and home page together.
  • Youtube – 2005Twitter 2006
  • Facebookforbusiness

    1. 1. For Business use<br />
    2. 2. The Internet Evolution<br />2003 saw an outburst in Social Media – Facebook is all set to globally dominate this space.<br />Level of engagement<br />In the late nineties, Search led by Google dominated Internet usage<br />1995<br />1998<br />2004<br />2003<br />1998 - 2003<br />2006 onwards<br />2005<br />Blogs & other UGC<br />www.twitter.com/anujsayal<br />
    3. 3. Family<br />Friends<br />Coworkers<br />Brands <br />Facebook usage!<br />www.twitter.com/anujsayal<br />
    4. 4. www.twitter.com/anujsayal<br />
    5. 5. www.twitter.com/anujsayal<br />
    6. 6. www.twitter.com/anujsayal<br />
    7. 7. www.twitter.com/anujsayal<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11. www.twitter.com/anujsayal<br />
    12. 12. www.twitter.com/anujsayal<br />
    13. 13. Some case studies <br />www.twitter.com/anujsayal<br />
    14. 14. Vitamin Water (International Case Study)<br />“Flavor Creator” Application <br />Videos/Infomercials on the web<br />Launched “Connect” flav0r<br /><ul><li> Launched “Flavor Creator” app on Facebook Page
    15. 15. 3-step experience:
    16. 16. Pick your favorite flavor
    17. 17. Decide what vitamins you need
    18. 18. Choose a new bottle design
    19. 19. Heavily promoted Facebook Page on TV and web
    20. 20. Produced video content to promote the experience and spread across social media tools
    21. 21. “Black Cherry Lime” flavor launched in the US</li></ul>“Product made by fans for fans”<br /><ul><li> Vitamin Water Page > 1M fans</li></li></ul><li> Chase Community (International Case Study)<br /><ul><li> Chase launched a socially-driven community program to elevate bank reputation
    22. 22. Focused on small, local charities that were sourced by fans and Chase
    23. 23. Enabled user-voting and tiers that were tied to social actions
    24. 24. Each charity built their own Facebook Page and then added Chase Community app to their Page
    25. 25. Each charity encouraged to communicate their work via Facebook
    26. 26. Final charities selected by both users and Chase advisory board</li></li></ul><li>Facebook Pages (Insights & Analysis)<br />Track your progress and learn more about how to engage your audience through our analytic tools for Pages<br />Metrics:<br />*Interactions by post<br />*Like growth, <br />* By demo and gender<br />*Top countries and cities<br />*Top languages<br />*Page views<br />www.twitter.com/anujsayal<br />
    27. 27. Case Study – Tata Docomo<br /><ul><li> Tata Docomo had 2 campaigns for the IPL & FIFA World Cup and achieved phenomenal results
    28. 28. We used social ads to generate traction and attain fans during the IPL &
    29. 29. 31,600+ ‘likes’ added during the IPL & 45,300+ ‘likes’ added during the FIFA World Cup
    30. 30. User interaction with the Brand increased tremendously during this period</li></li></ul><li>Are you addicted?<br />Follow<br />www.twitter.com/anujsayal<br />

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