Greening your business and social media

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Greening your Business + Social Media

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Greening your business and social media

  1. 1. © Mark Cahill<br />Greening your <br />Business + Social Media<br />
  2. 2. Mark Cahill<br />BEng in Computer Engineering – University of Limerick<br />Masters degree in Business in Business Administration (MBA) – University of Limerick<br />My Thesis was titled “To what extent have Online Social Networks changed Business to Consumer Marketing”. My thesis looks at how online social networks and Web 2.0 have changed the marketing and communication landscape and it proposes a model for an integrated offline and online marketing strategy. <br />© Mark Cahill<br />2<br />
  3. 3. How we used to measure business<br />© Mark Cahill<br />3<br />
  4. 4. © Mark Cahill<br />4<br />
  5. 5. Profit<br />© Mark Cahill<br />5<br />
  6. 6. How we now measure business<br />© Mark Cahill<br />6<br />
  7. 7. © Mark Cahill<br />7<br />
  8. 8. Impact <br />on Environment<br />© Mark Cahill<br />8<br />
  9. 9. © Mark Cahill<br />9<br />
  10. 10. Impact <br />on <br />Society<br />© Mark Cahill<br />10<br />
  11. 11. © Mark Cahill<br />11<br />
  12. 12. Profit<br />© Mark Cahill<br />12<br />
  13. 13. We are now at a crossroads<br />© Mark Cahill<br />13<br />
  14. 14. The Economy is broken<br />© Mark Cahill<br />14<br />
  15. 15. Energy is in short supply<br />© Mark Cahill<br />15<br />
  16. 16. © Mark Cahill<br />16<br />
  17. 17. Green Economy<br />© Mark Cahill<br />17<br />
  18. 18. We have some problems to solve:<br /><ul><li>Energy –
  19. 19. Efficiency
  20. 20. Generation of renewable energy
  21. 21. Transport
  22. 22. Food
  23. 23. Waste
  24. 24. Buildings
  25. 25. Water
  26. 26. Clothes</li></ul>© Mark Cahill<br />18<br />
  27. 27. Problems = Opportunities<br />© Mark Cahill<br />19<br />
  28. 28. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”<br />Charles Darwin<br />© Mark Cahill<br />20<br />
  29. 29. Green Entrepreneur<br />© Mark Cahill<br />21<br />
  30. 30. Some of the <br />solution providers<br />© Mark Cahill<br />22<br />
  31. 31. © Mark Cahill<br />23<br />
  32. 32. © Mark Cahill<br />24<br />
  33. 33. © Mark Cahill<br />25<br />
  34. 34. © Mark Cahill<br />26<br />
  35. 35. © Mark Cahill<br />27<br />
  36. 36. © Mark Cahill<br />28<br />
  37. 37. © Mark Cahill<br />29<br />
  38. 38. © Mark Cahill<br />30<br />
  39. 39. © Mark Cahill<br />31<br />
  40. 40. © Mark Cahill<br />32<br />
  41. 41. How does Social Media fit in?<br />© Mark Cahill<br />33<br />
  42. 42. What are Online Social Networks?<br />© Mark Cahill<br />34<br />
  43. 43. Facebook - Numbers<br />More than 500 million active users.<br />© Mark Cahill<br />35<br />
  44. 44. Facebook - Numbers<br />More than 600 million active users.<br />© Mark Cahill<br />36<br />
  45. 45. Facebook - Numbers<br />There are more than 250 million active users currently accessing Facebook through their mobile devices<br />© Mark Cahill<br />37<br />
  46. 46. Facebook – If Facebook were a country!<br />China<br />India<br />Facebook<br />USA<br />European Union<br />© Mark Cahill<br />38<br />
  47. 47. Facebook – Numbers Ireland<br />More than 1.9 million active users in Ireland.<br />1.669 Million over 18 years old.<br />50% use daily, average time 57mins.<br />© Mark Cahill<br />39<br />
  48. 48. What is Twitter?<br />© Mark Cahill<br />40<br />
  49. 49. What is Twitter?<br />Twitter is a micro-blogging site, the reason it is called micro-blogging is that you are restricted to 140 characters for each message. <br />This restriction makes conversations more real-time as they are shorter. <br />© Mark Cahill<br />41<br />
  50. 50. What is Twitter?<br />It has 200 million users worldwide.<br />In September 2010, there were more than 90 millions tweets per day.<br />On New Years eve in Japan, 4 seconds after midnight, there was 6,939 TPS (Tweets per second)<br />Search is one of the most powerful features<br />Twitter is indexed by Google<br />© Mark Cahill<br />42<br />
  51. 51. © Mark Cahill<br />43<br />
  52. 52. Twitter - Search<br />© Mark Cahill<br />44<br />
  53. 53. Linkedin<br />Linkedin.com is a social network for professionals.<br />It has 100 million members worldwide.<br />It is very useful for Business to Business and for finding and connecting with suppliers and partners.<br />© Mark Cahill<br />45<br />
  54. 54. Twitter - Search<br />© Mark Cahill<br />46<br />
  55. 55. YouTube<br />YouTube is the world's most popular online video community<br />Second largest search engine.<br />People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. <br />In fact, every minute, 24 hours of video is uploaded to YouTube.<br />© Mark Cahill<br />47<br />
  56. 56. How has this changed Business?<br />Monologues (one way) have become dialogues (many way conversations).<br />© Mark Cahill<br />48<br />
  57. 57. How has this changed Business?<br />Power has shifted to Customers<br />More transparency<br />Easy to Share information<br />People are highly connected<br />People want to participate<br />© Mark Cahill<br />49<br />
  58. 58. How has this changed Business?<br />Good news travels fast<br />Bad news travels even faster !<br />© Mark Cahill<br />50<br />
  59. 59. People are choosing...<br />what to consume, <br />when it suits them to consume.<br />© Mark Cahill<br />51<br />
  60. 60. © Mark Cahill<br />52<br />
  61. 61. Greenpeace Vs Nestle<br />The palm oil industries in Indonesia and Malaysia have received attention and criticism for their part in the destruction of vital rainforests, which are home to vulnerable species including the orangutan. <br />Rainforest destruction is also considered by scientists to be a major cause of climate change.<br />© Mark Cahill<br />53<br />
  62. 62. Case Study 1 : Greenpeace Vs Nestle<br />© Mark Cahill<br />54<br />
  63. 63. Case Study 1 : Greenpeace Vs Nestle<br />© Mark Cahill<br />55<br />
  64. 64. © Mark Cahill<br />56<br />
  65. 65. Nothing moves a CEO quite like a share price drop…<br />© Mark Cahill<br />57<br />
  66. 66. Result:<br />Pat Venditti, Greenpeace International Forest Campaign Head <br /> “We are delighted that Nestlé plans to give orang-utans a break and we call on other international retailers, such as Carrefour and Wal-mart, to do the same. Since the beginning of our campaign, hundreds of thousands of people have contacted Nestlé  to say that they will not buy products linked to rainforest destruction.”<br />© Mark Cahill<br />58<br />
  67. 67. Inform<br />+ <br />Educate <br />= <br />positive change<br />© Mark Cahill<br />59<br />
  68. 68. © Mark Cahill<br />60<br />
  69. 69. Connect with me.<br />MarkCahill@ConsultMark.ie<br />http://twitter.com/markcahill<br />http://Facebook.com/ConsultMark<br />http://ie.linkedin.com/in/markcahill<br />http://ConsultMark.ie/blog<br />(087) 9497083<br />© Mark Cahill<br />61<br />

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