Checkout best practices for NetSuite Email Campaign to increase your deliverability and reduce the incidence of your email messages being reported as spam.

1. 1
NetSuite Email Campaigns:
Best Practices for Delivering Results

2. 2
Introduction
NetSuite provides a distinctive advantage over
conventional campaign channels, as it permits the
user to create and send campaign emails at pre-
scheduled times and dates through its campaign
records.

3. • Review the "Optimizing Email Campaigns" guide to gain insights on achieving the best results from
your campaigns.
• Setup your campaign email domain to establish a professional and recognizable sender address.
• Configure Domain Key Identified Mail (DKIM) to improve email deliverability and enhance email
authentication.
• Establish your marketing preferences to ensure your campaigns align with your overall marketing
strategy.
• Send subscription emails to your customers, contacts, and other recipients to allow them to opt-in to
your campaigns and receive your communications.
• Avoid attempting to manage access to NetSuite by solely adding a list of NetSuite IP addresses to an
access control list, as this approach may not be effective.
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NetSuite Email Campaigns best practices

4. Use controlled FROM domain for emails:
Avoid using customer email addresses or sending messages on their behalf in the FROM field.
Furthermore, never use a DNS record that is not under your control for sending emails.
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1. Five Golden Rules for Outbound Email
Discover how to efficiently carry out email campaigns in NetSuite, while also learning
valuable tips to optimize your campaign's delivery.
Manage Your Scripts:
Make it a habit to routinely review your SuiteScript outbound email scripts and remove any outdated
scripts or deprecated customizations in a timely manner.

5. 5
Be Compliant:
Make sure that you have setup appropriate DNS records for DKIM on all the domains that you use to send
email. Additionally, it is recommended that you establish a Domain-based Message Authentication, Reporting
and Conformance (DMARC) policy record for your entire email infrastructure.
Be Aligned:
Make sure that the MAIL-FROM (also known as ENVELOPE-FROM or RETURN-PATH) in your email relay
between NetSuite and your mailbox provider, which is where the MX points passes the SPF check.
Be Hygienic:
• Avoid sending unsolicited or unwanted email (spam).
• Limit the number of times you send the same email to avoid being perceived as spammy.
• Respect unsubscribe requests promptly and remove the recipient's email address from your mailing
list.
• Refrain from sharing emails or attachments with unknown or suspicious content to prevent the spread
of malware or viruses.

6. 2. Email Domains and DomainKeys
Identified Mail (DKIM)
When creating an email template, you have the option to select your
company's email domain. This will replace the default netsuite.com
domain that would appear in your email.
For email messages that are sent as emailed forms or are related to
your transactions, you can also select your company's email domain
when setting up your account. It is recommended to use domains
whose DNS records you control for both the Campaign Email Domain’s
Configuration and Email Setting Preferences.
The same domain that you use for your emails can also be used for
DKIM email authentication.
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7. 3. DMARC: Domain-based Email Authentication,
Reporting, and Conformance.
DMARC is a tool that domain administrators can use to
control how emails from their domain are perceived by
receiving systems. By specifying which validations
(SPF, DKIM, or both) will pass, DMARC ensures that
emails are sent by the sender identified in the "From"
address, providing a layer of security against spoofing
and phishing attacks.
It is recommended to configure a DMARC policy record
with your domain provider, which is a DNS TXT
resource record.
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8. 4.Sender Policy Framework
(SPF)
SPF is a validation system used in Simple Mail
Transfer Protocol (SMTP) to authenticate the IP
address of an email sender. Its purpose is to help
domain administrators specify which servers are
authorized to send emails on behalf of their domain.
It is no longer necessary to align SPF with your
DMARC policy record when sending emails
from NetSuite. It is recommended to only setup an
SPF record when required by the email system of
the recipient.
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9. 5.Setting up NetSuite email requires initial
configuration steps
NetSuite users can customize the From field and email
signature. To modify the From field, access Home > Set
Preferences > User Profile under the general subtab and add
the desired email address. Leaving this field blank will default
to the NetSuite login email.
In the email editor, users can create an email signature with
images and links by going to Documents > Templates > Email
Templates > New and using the rich text editor. Once the
signature is completed, users should copy all the HTML code
in the source view, go back to Home > Set Preferences >
General > User Profile, and paste the code.
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10. 6. Some Major Benefits of
NetSuite Email Campaign
Ensure deliverability and clarity of your internal NetSuite
Marketing Campaigns, while protecting your team and
customers from unsolicited mail and spam campaigns.
Determine ROI by measuring leads generated from email
campaigns and view reports of email offer delivery to
recipients.
Utilize NetSuite Email Campaigns to communicate with
customers, contacts, and business partners through
newsletters, while tracking behavior and revenue results.
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11. Conclusion:
NetSuite Email Marketing Campaigns can be a powerful tool for driving engagements,
increasing revenue, and building stronger customer relationships. By following our best
practices, you can deliver campaigns that are optimized for deliverability, engagement, and
conversions.
Remember to prioritize segmentation, personalization, and testing, and always keep your
audience's preferences and behaviors in mind. With the right strategy in place, your
NetSuite Email Campaigns can become an asset to your business and help you achieve
your marketing goals. So, go ahead and put our tips into practice, and watch your
campaign results soar!
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12. 12
Headquarters
1731 Technology Drive, Suite 350
San Jose, CA 95110, USA
Phone
+1-408-899-7200
Email
info@jadeglobal.com
Website
www.jadeglobal.com
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www.jadeglobal.com
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13. 13
Headquarters
1731 Technology Drive, Suite 350
San Jose, CA 95110, USA
Phone
+1-408-899-7200
Email
info@jadeglobal.com
Website
www.jadeglobal.com
USA I CANADA I UK I AUSTRIA I INDIA
www.jadeglobal.com
THANK YOU
To Know More About our Services, Visit:
https://www.jadeglobal.com/netsuite