unethical advertising

1. Unethical Advertising
Jack Walker

2. The Flaw in Cigarette Advertising
• There product is an absolute health hazard
which makes every advertisement for the
product a flawed one
• That leads to innumerable health issues such
as
• Cancers, Heart Issues Lung Issues, mood
problems, and addiction to name a few

3. The Slogan
“ I don’t let anything get in the way of my
enjoyment”
What is the company’s definition of enjoyment
Enjoyment to most is engaging in a healthy fun
activity, does something that gives you cancer give
you enjoyment?
Man Power!

4. Sex Sells
• This advertisement clearly tries to persuade the
reader with sex appeal
• For the woman reader it appeals to them
because the activity the attractive man is
something that they would want to be apart of
• For men it is appealing because they see this
handsome masculine man ,who clearly seems to
be enjoying himself, that is something they may
aspire to be

5. Possible Other Appeals
• Here in the picture the man is wearing a gold
chain that is commonly worn on individuals
that represent the Christian faith
• This may set off a subsconious reaction in the
christian readers head that has them relate to
the advertisement
• Also the green environment appeal