E-commerce (prospector) The advancement in IT has resulted in a decline of public mail volumes as they are being substituted by email and the internet. On the other hand, technology can translate to enhanced interconnectedness among countries and promote integration of postal offices around the globe. The company can implement a regionalization and diversification strategy to widen its market base as well as attract new revenue sources such as those dealing with e-commerce. After the company’s bid to be registered on the Singapore Stock Exchange in May 2003, it began implanting a series of corporate restructuring, reorganization, and reorientation to meet its rising customer needs such as financial services and e-commerce (Pleshko, 2006: 20). In order to capitalize on the strong trade relations that Singapore has with China which was identified earlier from the PESTLE analysis, SingPost can consider a strategic alliance with Alibaba to handle their logistic operations regionally. Furthermore, during the stakeholder analysis in Assignment 1, Alibaba has a 10%stake in SingPost, this will facilitate the process of  forming the strategic alliance (Singapore Post annual report 2014/2015). In addition, Singpost has existing subsidiaries in countries like Australia, which enables them to shoulder Alibaba’s logistics operation for Australia. Adopting new technology to enhance e-commerce (prospector) According to a 2008 report as cited by Tan, in terms of Innovation and ICTs Singapore Post services was ranked 24th in Asian nations while Thailand was ranked 60th, Taiwan 17th Korea 31st. Ninja van is a Singapore based organization which promises reliable 24 hours delivery services, competitive rates as well as allowing customers to choose a delivery timing to their convenience. Its cloud infrastructure allows customers to track their orders anytime, offering perfect visibility on the status of their deliveries. Singpost can collaborate with Ninja Van to cater to customers who require urgent deliveries. Although there are POP stations located at various heartlands in Singapore, Ninja Van provides 24 hours delivery services. This ensures convenience and assurance to customers that their goods are in safe hands. In order to capitalize on the market trend where businesses are shifting to the Internet of things(Waltzman & Shen 2015), SingPost can  tap into Singapore's position as the largest tech startup market in Southeast Asia (Bischoff 2015). Singapore has strong research institutions and limited enforcement of non-compete clauses, a condition that academics suggest is a major driver of innovation (Singapore Press Holdings 2015). Singpost can create greater value for the Singapore market, which is becoming a popular startup hub for many multinational corporations. The injection of the entrepreneurial employees from these startups can stimulate the growth of SingPost, creating a sustainable competitive advantage. This is supported by Miles & snow typolog ...

1. E-commerce (prospector)
The advancement in IT has resulted in a decline of public mail
volumes as they are being substituted by email and the internet.
On the other hand, technology can translate to enhanced
interconnectedness among countries and promote integration of
postal offices around the globe. The company can implement a
regionalization and diversification strategy to widen its market
base as well as attract new revenue sources such as those
dealing with e-commerce. After the company’s bid to be
registered on the Singapore Stock Exchange in May 2003, it
began implanting a series of corporate restructuring,
reorganization, and reorientation to meet its rising customer
needs such as financial services and e-commerce (Pleshko,
2006: 20). In order to capitalize on the strong trade relations
that Singapore has with China which was identified earlier from
the PESTLE analysis, SingPost can consider a strategic alliance
with Alibaba to handle their logistic operations regionally.
Furthermore, during the stakeholder analysis in Assignment 1,
Alibaba has a 10%stake in SingPost, this will facilitate the
process of forming the strategic alliance (Singapore Post
annual report 2014/2015). In addition, Singpost has existing
subsidiaries in countries like Australia, which enables them to
shoulder Alibaba’s logistics operation for Australia.
Adopting new technology to enhance e-commerce (prospector)
According to a 2008 report as cited by Tan, in terms of
Innovation and ICTs Singapore Post services was ranked 24th in
Asian nations while Thailand was ranked 60th, Taiwan 17th
Korea 31st.
Ninja van is a Singapore based organization which promises
reliable 24 hours delivery services, competitive rates as well as
allowing customers to choose a delivery timing to their
convenience. Its cloud infrastructure allows customers to track
their orders anytime, offering perfect visibility on the status of

2. their deliveries. Singpost can collaborate with Ninja Van to
cater to customers who require urgent deliveries. Although there
are POP stations located at various heartlands in Singapore,
Ninja Van provides 24 hours delivery services. This ensures
convenience and assurance to customers that their goods are in
safe hands.
In order to capitalize on the market trend where businesses are
shifting to the Internet of things(Waltzman & Shen 2015),
SingPost can tap into Singapore's position as the largest tech
startup market in Southeast Asia (Bischoff 2015). Singapore has
strong research institutions and limited enforcement of non-
compete clauses, a condition that academics suggest is a major
driver of innovation (Singapore Press Holdings 2015). Singpost
can create greater value for the Singapore market, which is
becoming a popular startup hub for many multinational
corporations. The injection of the entrepreneurial employees
from these startups can stimulate the growth of SingPost,
creating a sustainable competitive advantage. This is supported
by Miles & snow typology where firm adopts a prospector
strategy by embracing flexibility and innovation.
http://www.straitstimes.com/opinion/how-singapore-became-a-
hub-for-tech-start-ups
Company merger (defender)
Singapore Post has previously been able to acquire the Quantum
Solution
s and logistics companies. This strategic decision enabled it to
expand its regional footprint. From this step, the company aims
to create more mergers to enhance its regional growth and
inclusion of other services such as vPost, online shipping, and
shopping services. Through this initiative, SingPost purposes to

3. increase its mailing revenue from 77% to an estimate of 82% in
the year 2015/2016, (OCBC Investment Research, 2009).
Additionally, Singapore Post expansion to overseas markets will
make it rise from its minute revenue of as low as 0.3% to almost
11% (Postandparcel.info, 2009).
Expansion of South East Asia distribution network
(DEFENDER)
Due to globalization there is a need for regional
interdependence and international trade has made it a
requirement to evaluate information economy development
policies in a broad spectrum. According to Friedman (2004),
optic fibre cables has made the transmission of data appear
seamless. Th
SingPost has leveraged on a wide retail distribution network.
SingPost intends to increase its customer’s base by diversifying
service deliveries and allowing easy and convenience to its
products and services. This will enhance the company’s
competitiveness over other mailing companies. SingPost must
ensure that its workforce remains capable and dedicated to
warrant quality and timely delivery of Alibaba’s goods up to
99% success.
Product innovation (PROSPECTOR)
An innovative organization which is constantly seeking new
markets and opportunities is said to be following the prospector

4. strategy(Barney&Griffin,1992). One example of an
organization that is practicing prospector strategy is 3M. 3M is
a renowned organization for its creative invention (3M,2015).
Its constant production of new ideas and products allow 3M to
have a extensive range of products and market. SingPost is also
known for its innovative products for mail solutions like A.M
mail and Smart pac. SingPost should continue to invest in
product innovation so that each new product can help in sales
growth. According to the analyzer strategy by Miles and Snow,
which is a hybrid of defender and prospector strategy, new
product innovation in its mailing services is studied in four
business level strategies. The defender strategy holds that
Singapore Post should implement a defender strategy attempt to
protect its markets from new incoming rivals (Zubaedah,
Fontana & Afiff, 2013: 6). It is from this strategy that SingPost
shall narrow its focus in restructuring its technology and
methods of operations. Singapore Post shall apply this approach
by devoting its primary attention to improving the efficiency of
its existing operations. In its defense mechanisms, its strategies
shall be successfully implemented if they exist in a stable
environment.
Marketing opportunities; Defense mechanism
In its prospector strategy, the Singapore Post company shall
implement innovative prospector approaches that seek out new
opportunities in its existing markets, as it takes risks and

5. endeavors to grow. For the organization to successfully
implement this strategy, its structure would be needed to
embrace flexibility and creativity in its service delivery.
Singapore Post should be prepared to experiment regularly its
services and products with potential responses so as to develop
approaches to handle its emerging environmental trends
appropriately. Hence, Singapore Post aims to become the
leading company offering mailing and other services in a
dynamic and uncertain environment (Zubaedah, Fontana, &
Afiff, 2013).
Customer retention and analyzer strategy (DEFENDER)
Many organizations these days experience strategic drift, which
occurs when they respond too slowly to changes in the external
environment and continue relying on their current strategy. It is
crucial that organizations keep up with technological trends and
constantly introduce new ideas to satiate the market (Dwyer &
Edwards 2009). Singapore Post’s implementation of analyzer
strategies attempts to maintain their current businesses with
fresh, innovative market-based ideas. The Mailing Company has
learned that some of its products and services are tailor made
towards stable environments, in which an efficient strategy that
is designed to retain current customers is employed. It is also
evident that others are targeted towards new and changing
circumstances. Singapore Post strives to balance its production
efficiency in its development of new product lines by employing

6. creativity (Rappa, 2004: 60). It is through embracing analyzer
strategies that the company will have tight accounting and
financial controls as well as high flexibility. Incorporating
analyzer strategies shall boost efficient production, enhance
creativity, reduce costs and ensure customized products.
Singapore Post aims to accelerate its growth and improve
revenue generation by taking over the entire courier business
across Asia and Australia. The company’s metropolitan small
parcel delivery business has established a network of customers
to build a regional e-commerce portfolio as an essential
component of its logics growth (Zubaedah, Fontana & Afiff,
2013). It is focused on being the dominant provider of mailing
solutions across e-commerce, forwarding, and warehousing and
parcel delivery across Asian countries and in Australia.
Technology advancement (PROSPECTOR)
Based on the rapid advancement in technology identified earlier
in the industry analysis, SingPost needs to ensure continuous
innovation in their telecommunication sector. Singapore Post
shall maintain its mode of communication to include electronic
means with a series of investments in e-commerce and which
shall consequently enhance business acquisition.
The company’s urge to embrace analyzer strategies has not only
made it mitigate the risks of its traditional mailing business
weakening further, but also reduce the dependence on its
domestic market. Singapore Post has adopted tremendous

7. logistical approaches as it gunners support from Alibaba to
gather strength making it hard for other players to compete with
them. To this effect, SingPost intends to reinforce Alibaba in its
strive to tackle the Southeast Asia market. Since SingPost is one
of the best e-commerce logics company across Asia, Alibaba
will be a strategic partner in positioning it in the market with
hostile rivals.
The fact that Singapore Post has been in operation for 150
years, it has mutated and adopted new characteristics that has
enabled it face the declining mail volumes and work in a highly
e-commerce and competitive logistics environments. The
Mailing Company hopes to grow its business through market
capitalization and bale management who not only dare to flaunt
their ability to dream big, but also the ability to convert those
dreams into reality. The company recognizes that any
investment involves the taking of substantial risks includes the
complete loss of capital (Lovelock, 1983: 17). Since every
investor has different strategies, time frames, and risk tolerance
levels, it would be advisable if it contracted the expertise of a
professional before making any major investment decisions.
Singapore Post’s efforts in spearheading e-commerce have seen
it become recognized during 2014 wards of the number one
World Mail Company embracing e-commerce and technology
(Postandparcel.info, 2009). As the company continues to enjoy
a steady profits performance, its focus on electronic commerce

8. and logistics have given it a healthy annual operating cash flow
that the management purposes to maintain in its 5 years plan.
Please give very comprehensive and thorough answers that fully
address the questions. Full credit will only be given for
complete descriptions of the terms and cases as required for the
Lab Report. Also, provide the links for all terms and cases you
find
Open a browser, search for cyberstalking
1. In the Report file, define what cyberstalking means
2. In the Report file, describe the legal implications of
cyberstalking
3. Search the internet for a cyberstalking case
4. In the Lab Report, describe the case, including facts as who
was victimized and how the person was victimized.
5. In the Lab Report file, explain how you would protect this
individual from the scenario presented in the case by outlining
the law you would create.
6. In your browser, search for cyberbullying. Define what
cyberbullying means.
7. In the Lab Report file, define what cyberbullying means
8. In the Lab Report file, describe the legal implications of

9. cyberbullying.
9. Search the internet for cyberbullying case. Describe the case,
including such facts as who
Was victimized and how the person was victimized
10. In your Lab Report file, explain how you would protect this
individual from the scenario
Presented in the case by outlining the law you would create