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Global Indoor LBS Solution Leader
Antonio Hong
sphong@pntbiz.com
Jan 23rd , 2016
People and Technology
IndoorPlus+
Case St...
2PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Healthcare
O2O Marketing
Convention
Sports
Security Man...
3PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 Pusan National University Hospital is the 5th largest...
4PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
 400 beacons deployed
 ...
5PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 THE SHILLA is a subsidiary company of Samsung Group.
...
6PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
IndoorPlus+ RTLS Dashboar...
7PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 THE SHILLA Duty Free Biz is the 2nd largest Duty Free...
8PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
 300 beacons deployed at...
9PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Customer & Objective
Challenges
O2O Marketing
 Needs t...
10PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
O2O Marketing
 Launchin...
11PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 Coex is the 1st famous Convention and Exhibition Cen...
12PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
 1200 beacons to cover ...
13PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 15 years history. Professional baseball team home st...
14PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
 640 beacons deployed
...
15PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 Amore Pacific is the largest Cosmetic Company of Kor...
16PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Solution & Deployment
Results
 The 2 weeks PoC was su...
17PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
 Korea Nuclear Power PoC for
3 months
 To check out ...
18PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.
Wearable IoT device to Passengers
IndoorPlus+ Server E...
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(Marketing case study)people and technology-global indoor lbs solution leader-20160123-v1.0(eng)

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This is the Case Studies that has been established with People and Technology's IndoorPlus+ Solution. From RTLS to Indoor Navigation, People and Technology's IndoorPlus+ Solution shows the great performance in these Korean customer real sites. Check it out and Listen what is the problem, and how to be resolved.

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(Marketing case study)people and technology-global indoor lbs solution leader-20160123-v1.0(eng)

  1. 1. Global Indoor LBS Solution Leader Antonio Hong sphong@pntbiz.com Jan 23rd , 2016 People and Technology IndoorPlus+ Case Study
  2. 2. 2PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Healthcare O2O Marketing Convention Sports Security Management Safety Management
  3. 3. 3PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  Pusan National University Hospital is the 5th largest Hospital in Korea.  Around 1,200 beds. 11 buildings, about 83,734 m2 size  This hospital wants to provide more convenient services to visitors, patients and staff and optimize their outpatient flow through buildings. Customer & Objective Challenges HEALTHCARE  Rapid expansion (new buildings) and changes in existing constructions increased drastically the complexity of paths to reach particular department or areas  Hospital faced increasing people experience dissatisfaction as not only visitors or patients but also even staffs sometimes struggled to find their way.  Complex IT legacy system could not be “disrupted” by new application deployment  Change planning process to acquire solid understanding of people flows and bottlenecks before designing and implementing construction expansion or layout changes. Why selecting IndoorPlus+?  Only IndoorPlus+ had proven working hospital reference for indoor navigation. (Kyunbuk National Uni Hospital)  Only IndoorPlus+ could meet the accurate resolution requirements ( around 1.5m ).
  4. 4. 4PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results  400 beacons deployed  IndoorPlus+ for Smartphone Solution + Analytic View & Mobile Web Legacy integration  Integration with HIS (Hospital Information System) for Automatic check-in of outpatients  Voice Navigation for visually impaired people (March 2016) HEALTHCARE  Improved visitors and patients experiences ( 31% up satisfaction index survey )  Systematic use of people flow analytics to make more efficient reshuffles and department layout  Increased staff productivity - Step by step automatic navigation guide (with location and push system) reduced about time spent by staff to 19% of staffs time to guide visitors (NOT CLEAR 80% or 20%???)  The PUSAN Hospital continue to be ranked among best innovative leader with IT/Healthcare innovation https://www.youtube.com/watch?v=eVChC5SPFvE Heat-map for flow of human traffic in hospital Around 1.5m accuracy Within 1 sec delay Presence & Navigation View of Smart Phone App
  5. 5. 5PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  THE SHILLA is a subsidiary company of Samsung Group.  It operates 22 fitness centers of Samsung Group dedicated to Samsung employees only.  Samsung Healthcare Smart Personal Coaching System aims at providing employees for personal coaching fit for health information with automatic calculation of training time, health medical check-up info integration, and nutrition guidance, …. Customer & Objective Challenges  THE SHILLA can gather all of information of employees from their cafeteria purchase, annual check-ups, and other data sources. However, they had little to know information about daily training, exercise data from employees.  THE SHILLA tested RFID, UWB technology with no great result. So finally, they decided to outsource the development of location-based automatic gathering personal training in Fitness center on Jan 2015.  However, 6 months later, the outsourced development show poor results with only 40% accuracy reached with 2*2 meter zone detection. Accumulated People’s Real Time Location Data Can be converted into Training Data. It needs beacon wearable band + beacon scanner. HEALTHCARE
  6. 6. 6PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results IndoorPlus+ RTLS Dashboard in Fitness Center Why selecting IndoorPlus+  Immediate results demonstrated with a paid PoC (Proof of Concept) during one month on July, 2015: without any tuning, IndoorPlus+ recorded immediately 75% accuracy.  After 2 weeks tuning, IndoorPlus+ reached 95% accuracy with 2*2 meter .  Because location accuracy is critical for training data gathering, IndoorPlus selection was immediate based on comprehensive results.  800 Wearable beacon + 80 beacon scanner  IndoorPlus+ RTLS Solution & Legacy integration  Additionally, Heart Rate Monitoring Band will be deployed on Mar, 2016 by Samsung LSI.  32 Exercise zones (2m*2m) monitored with precise accuracy level.  Personal Trainer gets daily checks and data to perform detailed on-line coaching.  The monthly subscription training programs were sold within 15 days compared to a previous achievement of only 60% of maximum capacity.  THE SHILLA collected more than 35K USD/month per at this 1st fitness center, comparing with other area. It expects more revenue after expanding this system to other 21 fitness centers. https://www.youtube.com/watch?v=4FPlBcJ3JKE HEALTHCARE
  7. 7. 7PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  THE SHILLA Duty Free Biz is the 2nd largest Duty Free Biz group in Korea. Total 5 including 1 oversea sites to cover not only Korean but also Asian.  THE SHILLA wants to integrate on-line shop to off-line shop with Omni- Channel marketing biz .  The main IT leveraging point to meet this objective is how to locate the shopper's location as exactly as they can , and how to integrate these location data with internal legacy data. Customer & Objective Challenges O2O Marketing  DUTY FREE biz is growing rapidly due to the economic growth of China, and the competition itself is also more fierce.  On-line shop’s revenue is also growing fast. However, due to the duty free shop’s characteristics, all of purchased items should be delivered here at Off-line shop.  In this reason, the integration point between On-line and Off-line is the most important part of marketing.  On-Line interested items should be directly promoted to shoppers if he or she stays in front of a certain “BRAND” for a long time.  The special coupons should be pushed into the Smart Phone app, based on previous purchased items and other CRM data when a user is staying around a certain brand or category shop. Current Location Basic: Gender, Age, Nation CRM: Purchase history, interests Geo-Fencing Influence Visitors at popular places nearby Duty Free Shop Provisioning of Personalized Coupon Hotel Shilla Duty Free Seoul Branch Provisioning of Path to Duty Free Shop at Entrance of Airport
  8. 8. 8PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results  300 beacons deployed at two districted areas  IndoorPlus+ for Smartphone Solution + Geo-fencing Event Push & SAP ERP Legacy integration through EAI  Micro Location Based event coupon, Shopper’s location tracking, Mobile Self Check Out Purchased Service, Timely Push Services not to miss purchased items, other various integrated services will be coming on March, 2016  System Grand Open on Mar 2016, but Expects at least 5% purchased rates up based on location marketing On/Off Integrated Personal Coupon Based on Location Tracking of User’s Interest based on foot logging Mobile Self Check Out through QR Code O2O Marketing Why selecting IndoorPlus+?  High Resolution to distinguish Not a Category ( such as Cosmetic ) location resolution But a brand or Item ( such as ARMANI, Swiss Watches )  To meet this , at least 2~ 3 meter, in a certain place 1 meter exact resolution is mandatory with SmartPhone app
  9. 9. 9PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Customer & Objective Challenges O2O Marketing  Needs the innovation, vitalization of Tourism Business with ICT technology.  Needs the information system satisfying all Small Business, Tourist , and local people in Jeju Why selecting IndoorPlus+?  Though it doesn’t need the highest resolution, this site wants to leverage the high capacity Beacon management Handling Know-How of IndoorPlus+  Jeju Island is the most famous place where every tourist wants to visit.  Covering whole Jeju Island, it needs the marketing tools for small shops to leverage tourist location Solution & Deployment  Around 500 member stores are in contract, and started  IndoorPlus+ for Smartphone Solution & Mobile APP integration  Android and IOS App development are performed by a strategic partner in Jeju Island.  CMS(Contents Management Systems) are developed and integrated with IndoorPlus+
  10. 10. 10PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results O2O Marketing  Launching service from Jan 2016  Launching WeChat integrated service from Mar 2016  Provisioning of Back-End Contents Management System for Marketing contents delivery  Enabling Various Campaign according to different situation of Small Business Optimized Beacon Installation at Small Business Marketing Contents Push based on Location and Personal preference Provisioning of Accurate Location information by using both Beacon and GPS Contents Management System Screen Shot
  11. 11. 11PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  Coex is the 1st famous Convention and Exhibition Center located in the center of Seoul.  Exhibition Area 36,027m2, established in 1986  Holds more than 200 exhibitions a year  Wants to deliver more intelligent, convenient, and useful pre-and after exhibition related marketing tools to exhibitor and attendants as well Customer & Objective Challenges Convention  Exhibitors always wants to check the booth ROI.  Organizer has to find out what kind of value-added services can be served according to needs of exhibitors.  Offering exhibitors findings on the total number of visitors by exhibit spots, and visitors engagement levels.  Map visitor footfall and movement flow to determine popular booths and better management exhibition spaces for maximum ROI.  To provide convenient communicated mobile app to visitors to deliver the better user experiences.  The exhibitor or sponsors wants to target Ads to the visitors, as they are well targeted users. ( not anonymous users through internet) Why selecting IndoorPlus+?  The standard booth is around 3m*3m cube. To get visitors interest, at least this resolution has to be provided by location positioning system with continuous, and stabilized performance.
  12. 12. 12PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results  1200 beacons to cover major 4 exhibition Halls.  IndoorPlus+ for Smartphone Solution + FootFall Tracking log per booth  User Smartphone application, Big data analysis integration with other 3rd party vendors under the main System Integrator  Track and history management with Open API to compare previous and next same exhibitions  In Q4 2015, total 10 exhibitions and around 170,000 people tracking was successfully done.  Recurring Visitors detection rate is measured  Visitors Satisfaction index is 34% up due to Free-Pass and other convenient features  After successful launching, in 2016, total 47 exhibitions are already reserved to use this system. Auto Tagging at Booth Interest Analysis by Tracking Visitors Open API Platform for logging of history management Integrated with Exhibition App Convention Screen Shot through Big data Analysis
  13. 13. 13PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  15 years history. Professional baseball team home stadium.  To provide various customer services for their fans  To populate Sports Marketing based on user location detected by beacon technology. Customer & Objective Challenges SPORTS  There are more and more needs to increase Royalty From Sports Fans for Eagles pro-baseball team.  Unlike legacy traditional Fan Services, location based and integration during Game status can bring the great User Experiences to users.  Creative Sports Marketing would be the essential points to keep Royalty. Why selecting IndoorPlus+?  To distinguish 3~5 meter space resolution according to the seats arrangement, the only solution is IndoorPlus+. Fan Bot : the world 1st Robot to do cheer in Stadium One of Creative Marketing case
  14. 14. 14PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results  640 beacons deployed  IndoorPlus+ for Smartphone Solution + Analytic View & Mobile APP integration  Total 9 detail applied services based on IndoorPlus+ provided features ( Special Game notification push before Game start, indoor Navigation, Seats Upgrade, Delivering Special Events based on User location during Games, Special Target Ads fits for Game Status, Welcome and Good-Bye introductions, and so on ) SPORTS  In 2015, Increase Mobile Traffic for Official Team App (fourfold increase)  In 2015, Participation Rate of Fans for promoted events are around 43%  In 2015, Accumulated 640,000 Target Advertisements reached to Fan  With this performance, in 2016, the new two services are planned now including Order & Delivery based on user location https://youtu.be/3DZLymttuG8 Introduction video for Pathfinder to Seat Accurate level 1.5m Marketing according to status of the Game (Homerun, Strike-Out, Home-Steal, etc) Path Finder to Seat/Scratch Coupon Event for Fan During Game Event Sent Fans Part icip ants Selected
  15. 15. 15PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  Amore Pacific is the largest Cosmetic Company of Korea. Recently, it appeals its products to many Asians.  This company wants to improve their Entrance Controls of factory to protect its any confidential information Customer & Objective Challenges Security Management  There are lots of peoples such as employees, visitors, and sub-contractor in this factory. However, the risk of security outflow is also increased.  Though this company has built MDM(Mobile Device Management) System to control the important information to be leaked with SmartPhone’s Camera, Internet, and others, it needs some automatic Lock & unLock system to maximize its efficiency according to Gateway Entrance.  The requirement of this factory is  Lock SmartPhone within 5 seconds, and 100% without failure whenever the people enters into Gateway  unLock SmartPhone after 10 seconds when people leave from this Factory. Why selecting IndoorPlus+?  IndoorPlus+ is well known with the Blutooth based RTLS solution in Korea with its powerful performance.  The decision makers were impressed after referencing previous Samsung Healthcare System, and found out it really works well.
  16. 16. 16PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Solution & Deployment Results  The 2 weeks PoC was successfully performed with 22 beacon scanners and 100 beacon tags.  IndoorPlus+ for RTLS Solution & 3rd party MDM(Mobile Device Management) integration  Whenever detecting any employee ID card( that emits beacon signals), it delegates MDM API server to lock the matched SmartPhone with employee number. ( Employee ID Card or Visitor ID Card)  The success ratio to lock SmartPhone with real field testing, it shows 99,99% exact detection rate.  After 2 weeks successful PoC, the commercial contract is in the Process. Utilizing the geofence feature of IndoorPlus+ RTLS, it detects the gateway zone. Whenever people enters in, the MDM server integration will be acted and SmartPhone will be locked. The blueprint to deploy the beacon scanner in PoC Beacon ID Card Visitor People Tracking Crrent location register Security Admin MDM Server RTLS Server Gateway zone Detect GeofencingCALL Smart Phone Lock Security Management
  17. 17. 17PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.  Korea Nuclear Power PoC for 3 months  To check out the possibility adoption of Employee Safety Management in the Nuclear Power construction site. The internal buleprint to deploy beacon scanner The RTLS Test case performed by KHNP.  17 Beacon scanner + 50 beacon tag  In the outdoor, tracking using GPS sensor, In the indoor, using indoorPlus+ RTLS solution, to track the exact employee current location and check it out  Target objective is Indoor 2~4m, outdoor 10~15m resolution.  The Delayed Time is within 5 seconds Saftey Management Customer & Objective PoC Scenario
  18. 18. 18PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved. Wearable IoT device to Passengers IndoorPlus+ Server Engine Process Customer & Objective PoC Scenario Saftey Management  Korean Ocean & FIsheries Ministry invests the R&D to improve Ship Passenger’s Safety with the real time tracking.  In case of sinking crisis, if safety rescue team knows the exact location of passengers, the possibility of rescue will be higher.  P&T won this PoC & ISP Contract as the company to perform with the Consortium on Jan, 2016.

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