The document outlines the components of a customer service plan, including examining the customer perspective, quality recognition, and proactive practices. The plan incorporates analyzing the company, customer service, quality, and modern customer service practices. It provides instructions to observe aspects of the business from the customer's point of view like appearance, greeting speed, transaction pace, parking, hours and staff courtesy and knowledge. It also asks to identify important communication criteria, how staff are evaluated and trained, and expectations for technology interactions. Lastly, it prompts an evaluation of practices to respect customers' time, maintain positive attitudes, recognize regulars, communicate professionally, and show initiative.