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How Social media can help your construction marketing

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Will Tyler, CEO of Octink, gave a presentation at the Construction Marketing conference about how the process he went through to understanding and using social media to help promote his business. Octink is a display specialist based in Brentford, West London providing event branding, marketing environments and sign services.

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How Social media can help your construction marketing

  1. 2. Octink is a display specialist <ul><li>£9.5m turnover 2009 </li></ul><ul><li>85 employees </li></ul><ul><li>16 installation teams </li></ul><ul><li>ISO 14001 accredited & ISO 9001 aligned </li></ul><ul><li>Investor in People </li></ul><ul><li>BITC CommunityMark Achiever </li></ul><ul><li>2009 Sunday Times Green List </li></ul>
  2. 3. Is it worth investing in Social Media?
  3. 4. Is social media the answer to having a smaller marketing budget?
  4. 5. Is social media the answer to having a smaller marketing budget?
  5. 6. From nothing to something? The long tail
  6. 7. From nothing to something?
  7. 8. From nothing to something?
  8. 9. From nothing to something?
  9. 10. Lessons from other sectors: Adopting proven strategies for your organisation <ul><li>Set goals and objectives for what you want to achieve. </li></ul><ul><li>Look at your online presence from the point of view of your customers. </li></ul><ul><li>Work out which are the right social media applications for your business. </li></ul><ul><li>Find and engage the key people relevant to your business. </li></ul><ul><li>Don’t overdo it. People who use social media are wary of the hard sell. </li></ul><ul><li>Measure your success. Don’t be afraid to experiment. </li></ul>
  10. 11. Examples of how social media can be used to broadcast your message
  11. 12. The future of social media
  12. 13. Thank you www.octink.com Octink, Crown House, 30 Commerce Road, Brentford TW8 8LE T +44 (0)20 8232 6800 www.linkedin.com/companies/octink twitter.com/octink www.flickr.com/photos/octink/

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