2.  From my audience feedback I also learnt I used the gate
keeping theory effectively. This is where the editor can
manipulate images and pick a particular image from several
that have been taken in order to have a desired effect on the
audience. I used gate keeping effectively on my main image
on my front page.

3.  I captured many images of my model and
decided on a particular one that portrayed
him as a vicious criminal who doesn't care
about his actions. This gave my audience a
sense of realism which was evident from my
audience feedback.

4.  However products such as my poster supports Chomsky's
theory that Audience is the product as they are being
delivered to advertisers through the media text. It could be
said my newspaper production is a way to get the audience
to advertisers to build a brand for the newspaper.

5.  Furthermore from my audience feedback I
also learnt that my production support the
Uses and gratifications theory as I found that
audiences are active and use media texts for a
variety of purposes rather than the
hypodermic syringe where it is stated that
audiences are passive and are easily
brainwashed.

6.  I learnt that audiences are not slaves to media
texts ideas and can uses texts for there own
purposes such as the need to be informed
and also for entertainment and diversion. The
purpose of diversion seemed to be put across
from feedback from my poster as my
audience suggested that the image was
unique.