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Brand Co-creationThe mindset of Belgian managers & customers                                     iVOX – research facilitat...
Research Project• 126 marketing / insights managers• 500 Belgian customers*• Their mindset about brand co-creation        ...
The voice of the customers       45%                   54%                 46%  “my brand can still      “I am loyal to   ...
The voice of the customers   50%                   66%“I regularly have                    “I’d like to share my        63...
The managers’ mindset
How connected are you with your customer?                                            Will they meet?
Contact our team for the full report                                                   sales@ivox.be                      ...
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Brand Co-creation: the mindset of Belgian managers & customers

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The first results of our paper regarding Brand Co-creation in october 2010.

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Brand Co-creation: the mindset of Belgian managers & customers

  1. 1. Brand Co-creationThe mindset of Belgian managers & customers iVOX – research facilitators October 2010 Bert Hendrickx – Wouter Samyn – Yoeri Callebaut
  2. 2. Research Project• 126 marketing / insights managers• 500 Belgian customers*• Their mindset about brand co-creation * Surveyed during september via the iVOX online panel
  3. 3. The voice of the customers 45% 54% 46% “my brand can still “I am loyal to “my brand can stilldevelop products I want” my brands” improve its products a lot”
  4. 4. The voice of the customers 50% 66%“I regularly have “I’d like to share my 63% ideas for brand “I want to cooperate ideas for brand improvement” with my brand on a improvement” regular base”
  5. 5. The managers’ mindset
  6. 6. How connected are you with your customer? Will they meet?
  7. 7. Contact our team for the full report sales@ivox.be +32 16 22 62 14 Engelsplein 35/01.01 3000 Leuven - Belgium @ivox_be Watch us on YouTube Slideshare.net/ivox_be www.ivoxtools.com – www.ivox.be

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