The first results of our paper regarding Brand Co-creation in october 2010.

1. Brand Co-creation
The mindset of Belgian managers & customers
iVOX – research facilitators
October 2010
Bert Hendrickx – Wouter Samyn – Yoeri Callebaut

2. Research Project
• 126 marketing / insights managers
• 500 Belgian customers*
• Their mindset about brand co-creation
* Surveyed during september via the iVOX online panel

3. The voice of the customers
45% 54% 46%
“my brand can still “I am loyal to “my brand can still
develop products I want” my brands” improve its products
a lot”

4. The voice of the customers
50% 66%
“I regularly have
“I’d like to share my 63%
ideas for brand “I want to cooperate
ideas for brand improvement” with my brand on a
improvement” regular base”

5. The managers’ mindset

6. How connected are you with your customer?
Will they meet?

7. Contact our team for the full report
sales@ivox.be
+32 16 22 62 14
Engelsplein 35/01.01
3000 Leuven - Belgium
@ivox_be
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www.ivoxtools.com – www.ivox.be