2016 CaribbeanStartups.com Fall Boot Camp/ Demo Night

www.CaribbeanStartups.com
1
Fall 2016 Boot Camp
The First Digital Accelerator in the Caribbean

Fall Demo Night Boot Camp
 6-6:30
Orientation/Program
Expo
 6:30-6:45 Learn to
Code MVP
 6:45-7 Launch in
24hrs
 7-7:30 Build/Scale in
6 Months
 7:30-8 Mass
Challenge Info
Session
 8-9:00 Online Demo
Day w/ 5 Pitch
Finalists
Part 1 Boot Camp Part 2 Pitch Off

Intro- Christine S. Ntim
Forbes 30Under30 + AdAge 40Under40
 Founder @Vendedy
 Managing Director of Startup Grind Dubai
 Managing Partner @BrandEntrepreneurs.com, MothersinTech.com,
CaribbeanStartups.com, WeStartupHaiti.com
 Global Speaker at United Nations, TEDx and European Union Forum
www.Csouffrantntim.com
Featured in:

Orientation
Stats on the Inaugural Class4
Top 3 Countries
1. Trinidad w/ 40
2. Haiti w/ 18
3. Jamaica w/ 13
105 Selected -432 entrepreneurs
Majority early stage
• 2016- 28 companies
• 2015-29 companies
• 2014-15 companies
Funding needed
• 45% less than $50k
• 54% btw $50k-$20M

Orientation-
Stats on the Inaugural Class5
Self Development
1. Coursera
2. Lynda.com
3. Mastermind
4. small business workshops
5. CleverGirlFinance.com
6. www.entrepreneur.com
7. The Lean Startup by Eric Ries
8. Running Lean, Ash Mauria
9. Road to Riches, Rich Dad Poor Dad
10.audio books and motivational talks on
youtube
11.LatishaStyles.com 8-week Coaching
Program
Resources in the USA
1. sba.gov,
2. Caribbeansintech.com
3. US Small Business Administration
4. Microsoft BizSpark
5. StartingBloc,
6. CSIS at Penn,
7. Be Social Change NYC,
8. Echoing Green,
9. Impact HUB,
10.Ashoka Changemakers
11.Skoll Foundation resources.
12.Tech Noir 2.0-Washington DC
13.entrepreneur.com Business summit
14.Miami Caribbean Tech summit
What else were you using for startup
development training?

Program Expo
6
1. Participated in the Caribbean Innovation
Challenge
2. NEDCO Entrepreneurship Boot Camp
3. Global Leadership Coalition
Entrepreneurship Boot Camp participant
4. 2015 Caribbean Entrepreneurship
Challenge
5. 711 Startup Pitch Competition Event - 2015;
6. 1776 Challenge Cup – Local
7. Idea 2 Innovation Competition
8. Arthur Lok Jack Bizbooster Incubator
9. UStart Incubator (University of Trinidad
and Tobago,
10. IBIS (state-run seed fund in Trinidad )
11. Startup Weekend, HBX (Harvard Business
School),
12. Pitchit Caribbean,
13. Devlabs,
14. prohaus.vc
15. MCI start-up accelarator
16. MEMA businees plan training
17. CodeSPRINT 2016
1. Branson Centre Online Training Programme
2. PitchIT Challenge
3. KingstonBETA
4. startup Weekend
5. Women Innovators Network in the Caribbean,
6. Creativity for Employment and Business Opportunity.
7. Youth Leader of The Americas Initiative
8. Forum on Finance (Haiti)
9. A USAID (Haiti) project called Konbit
10. Digicel entrepreneur of the year
11. Branson Centre of Entrepreneurship - Caribbean;
12. Jamaica Business Development Corporation
13. US Department of State '' International Visitor
Leadership Program (IVLP)''
14. Entrepreneurship Program for Innovation in the
Caribbean (EPIC),
15. FCC's Small Business & Emerging Technologies
Conference & Tech Fair,
16. Haiti Renewal Alliance (HRA) Expo. Additionally
17. The National Integrated Business Incubation System
(IBIS)
Cohort participated in over 34 Programs in the Caribbean

PRODUCT
DEVELOPMENT 101- NON
TECH FOUNDERS-HOW
TO LAUNCH A MVP IN 30
DAYS

Agenda
 A Message to Non Tech
Founders
 Product-Ideation & Beta Plan
 Product-Ideation & Beta
Costs
 Product- If You Choose
Option 2
1. Understand the Basics
2. Learn to code
3. Transition to Development
4. Build An App
Non Tech Founder Check List

Non-Tech Founders- Stop it!
10
Learn to
Code &
Launch an
MVP
Learn the
basics of
tech to hire
the right
coder
OR

Product-Ideation & Beta Plan
11
Ideation Phase:
1 Write out idea. Market Research
2 Test demand for your solution with
google keyword, google trends,
etc
3 Google alert your competitors and
copy or enhance their strategies
4 Landing pages- share in at least
20 FB groups w/ target consumer
5 Use tools like (Balsamiq)/
Fiverr.com to create a test app or
mock app to potential customers.
Beta Phase:
Plan out the App versions of the product
and the potential release date for each
1. Alpha Q1: Stripped down version of
your application
2. Beta Q2: System might have complete
set of features, but there might be some
undiscovered bugs in the system.
3. Beta Q3: Reality check version- based
on feedback
4. Release Candidate Q4: System is very
stable at this point
5. Release (v1.0, v1.2): At this stage
system is usually released to the
customers.

Product-Ideation & Beta Costs
12
Option 1- Not You
• External Freelancer work (might
come with a lot of bags and has to
be managed)
• External outsource agency/team
• Internal team member with high
coding skills for MVP/inspire the
onboarding of a extended tech
team
Option 2- You
• Understand the basics
• Learn to code
• Design and release w/ no code
https://www.appmakr.com/blog/mak
e-apps-without-experience/

Product- If You Choose Option
2
1. Understand the Basics
2. Learn to code
3. Transition to Development
4. Build An App
5. Low Cost App Maker
Platforms

Understand the Basics
Learn the Web
• Front End Development: HTML, CSS,
Javascript
• Back End Development: Ruby, Python,
PHP (and a dozen other languages)
Learn Stages of web development
• Design (Mockups, Wireframes, Information
Architecture)
• Develop (Hard coding w/ functionality)
• Test (bug issues, user experience)
Get inspired by other experiences
• Self taught in 12 weeks
http://www.jamesfend.com/learned-ruby-rails-
12-weeks-launch-freelancify
• Self taught in 8 weeks
http://lifehacker.com/how-i-taught-myself-to-
code-in-eight-weeks-511615189

Learn to code
Online Coding Env. Free
• Codeacademy,
Freecodecamp,
• SkillShare, Youtube
• One hour of Code Event
• 45 placed to learn code
for free
• Learn Command Line
• Join Local
MeetupGroups- There
are weekly Hackerhours
for free in every city
• Forums for support
http://stackoverflow.com/
• Go to paid programs
and copy and paste the
curriculum order. Than
Google all of the free
online resources to do
each stage of coding
Online Coding
Environments (Cheap)
• Onemonth.com $50
• Codeschool,
• Treehouse,
• Udemy,
• Coursera,
• Udacity, etc.
Offline Boot Camp Environments
• A full-time program will typically cost
$5,000-$15,000.
• General Assembly- Programming
for Non-Programmers BootCamp
• Help you decide on bootcamp
https://www.themuse.com/advice/lea
rn-to-code-now-how-to-pick-the-
right-dev-boot-camp-for-you
• Ultimate Guide to Coding
bootcamps
http://www.skilledup.com/articles/
the-ultimate-guide-to-coding-
bootcamps-the-exhaustive-list
• The Top 33 Coding Bootcamps
http://tech.co/top-33-coding-
bootcamps-2015-02
• Weekend & nights bootcamps
http://anyonecanlearntocode.com
/

Transition to Development
Setup Development Environment
• Life After Codeacademy
http://www.shubhro.com/2014/05/2
9/development-environment/
• Setup Development Environment
http://churchm.ag/the-beginners-
guide-to-setting-up-a-development-
environment/
A development environment is a set of
software that enables you to write
programs for a particular language or
platform.
This software oftentimes includes a text
editor and shell.
1. Text editor is simply a program in
which you’ll type your code. Examples
include Sublime Text, Notepad++,
and Eclipse.
2. Terminal: The shell is the second
component of a development
environment. Simply put, the shell is a
program in which you give commands
to the computer, and the computer
returns its response. Though
bewildering at first, the shell will very
quickly become an indispensable part
of your software development toolkit.

Build An App
How to Build Your First Web
Application
• Select a programming
language: Ruby, Python,
PHP etc?
• Select a language
framework for faster
development. Frameworks
are code libraries which
make the life of a web
developer
easier. Frameworks give a
structure to a web
application, help web
developer do some tasks a
lot easier and faster then
coding everything yourself.
• Note: The most popular is
Ruby on Rails
Leverage Online Tutorials
• First web app Tutorial
http://bigemployee.com/how-to-build-your-
first-web-application-tutorial-series/
• Ultimate Ruby on Rails Tutorial
https://www.railstutorial.org/book/beginning
Have a go to place for q/a and feedback with
other coding experts and beginners
• Join Local MeetupGroups- There are weekly
Hackerhours for free in every city
• Forums for support http://stackoverflow.com/
Transition to Launching Your APP
• Deployment- Heroku (free)
• Landing page to send links to test users
• Google best analytics software

Low Cost App Maker Platforms
http://www.businessnewsdaily.com/4901-best-app-makers-
creators.html
http://blog.edx.org/how-to-build-a-mobile-app-5-free-courses
http://www.techworld.com/picture-gallery/apps/18-best-mobile-
application-development-platforms-tools-3375307/

WHERE TO START 101-
HOW TO LAUNCH
COMPANY IN 24 HOURS

Agenda
 Startup Inspiration
Platforms
 Startup Start
Platforms
 Startup 24 Hour
Checklist
 Part 1 Website
 Part 2 Social Media
 Part 3 Admin
 Part 4- Branding
 Part 5-Post Traction-
Legal
Pre Homework 24 Hour Window

Startup Inspiration Platforms
Take a full weekend to go over this 10 week
course material- Binge it!
www.StartupClass.co
Take a day to read through the beginner
articles
http://launchthisyear.com/
A curated email digest of
startup activity in every part of
the world:
https://www.startupdigest.com/
A curated hub of startup communities,
resources and programs around the world
https://www.googleforentrepreneurs.com/

24 Hour Startup Check List
Part 1 Website Set Up
1. Domain ($20 or less)
2. Hosting ($Varies)
3. Theme + Editor (Choose Wordpress.org)
4. Google analytics (track traffic behavior and sources)
5. Sumo Me (Email capture + social media share)
6. DropBox Account (Free- Sync as backup)
7. PlugIns: Cashe, Updraft, GoogleSiteMap
Part 2 Profile & Social Media Set Up
• Facebook (Necerssary)
• Pinterest, Instagram, Twitter, Google Plus (Optional)
• Register on Gust.com, Angelist.com, F6s.com Crunchbase.com
Part 3 Admin
1. Gmail account (infoCOMPANYNAME@gmail.com)
2. Eventrbite Account (Digital Demo Day) or Thestorefront.com (Pop
Up Tour)
3. Meetup Account
4. Zoom Account
5. Maillchimp Account (Free 2k or less)
6. HootSuite Account (Free for 3 profiles)
7. UPS or USPS Po Box Set Up- Shipping Address
Part 5 Post Traction Setup
• Legal Zoom/ Clerky
• Bank Account
• Paypal Account
Part 4 Startup Branding
• Get logo done for $5 by
fiverr
• Get Business Cards
done by Vista Print for
$10
• Get stand up banner
done for $40 by
Vistaprint

Resources
http://www.quickfever.com/2016/01/free-
resources-for-entrepreneurs.html
http://venturebeat.com/2012/11/27/free
-resources-for-startups/

THE BASICS 101
HOW TO IDEATE, TEST, &
PITCH IN 7 DAYS

Pitch (The Structure)
30 Seconds- 1 Minute Pitches (Teaser)
• What & Why in 30 seconds
• Value in 10 seconds (tailor to audience)
• Traction & Call to Action (20 seconds)
2-10 Minute Pitches (Details)
• 1 Minute Teaser Intro
Additional Info
• Pre recorded demo
• Competition Matrix details
• Customer experiences
• Financial metrics
• Team profiles
• Call to Action
Elite Pitch Competitions
• Application materials are longer
• Review previous winners
• Exploit application weaknesses-
don’t avoid them
• Highlight the publicity effect you will
have: your story, your traction,
unique product, etc.
• Keep emails of organizers for future
use
• Request blasts on social media
• Leverage names for other
competitions & opportunities
• Keep photos w/ logos for marketing
material

Pitch
Find Pitch
Opportunitie
s via the top
4 databases

Pitch
Create the ultimate pitch/funding
calendar
1. Calendar: Use main databases
to list out all applications for at
least 6 months ahead- Gust,
Angelist, Younoodle, F6s
2. Apply: In bulk for all due in one
month over a weekend. Ex. Do
all February applications during
the first weekend of February.
3. Document: all application
answers in word.
4. Track: your progress w/
highlights.
5. Note: Keep track of missed
opportunities for next year

www.Csouffrant.com
1. Start w/ Free Online Accelerator
www.Csouffrant.com

www.Csouffrant.com
2. Then Do a Pre-Accelerator
Leverage Startup Weekend and Conference bootcamp events too!
www.Csouffrant.com

www.Csouffrant.com
3. Find the Right Accelerator
• Seasonal batches accept applications 3-6 months in advance. So apply early
and do at least 5-7 applications that fit your profile
• Similar to college admissions process; 2 are safety, 2 are reach, 2 are crapshoot
but would be amazng to get in )
www.Csouffrant.com

CUSTOMER
ACQUISITION 101- HOW
TO GET YOUR FIRST 10K
USERS IN 30 DAYS
www.Csouffrant.com

Bucket 1- Site
Submissions/Posting
1. Post on the legendary 3: Reddit, Digg, HackerNews, (Ninja Tip: Before posting a link of your screenshot to
Reddit, first share it on Twitter and then post the Twitter status link to Reddit. It’s an easy way to pick up a few
Twitter followers) ; Go to the /subreddit (Page on Reddit) related to your business and leave comments
2. Post a screenshot of the app with the link on Product Hunt, Dribbble, DesignerNews and other niche
forums. Don’t limit your self to the legendary 3.
3. Post on Craiglist, Eventbrite.com, Meetup.com: Launch a Competition, Campaign or Event to test your
app on advertise it on these platforms. Offer money, discount or pizza. Get creative!
4. Post Question on Quora (and other question forums) Try answering questions (with links to your startup) for
1 hour, 3 days a week. Get creative with other forum postings-google search etc
5. Post an answer on Google Search: Leave comments on the top 5-10 search results - On a related note,
you can search your keyword on Google and find the top 5-10 articles then leave a similar comment. Insider
tip: you can search that keyword on Google Keyword Planner to see how much search volume it gets. Search
5-10 keywords related to you on Google and leave comments on those related pages.
6. Post on the TNW Market- While primarily a place for specific special offers or promos, you can also create a
listing of your startup for free. If you do also have a special offer you can create (e.g. first 3 months free) then
it costs nothing to post and you can monitor the affect it had using stats.
Website: http://market.thenextweb.com & Add New Company Twitter: @TNWMarket
7. Post on Dubbler. Promote your blog posts or content having to do with your app's niche on Dubbler -- a 60-
second audio social network.
8. Post a deck demo on slide share with a perk: http://www.slideshare.net/ and Add comments on other
slideshare power point presentations
www.Csouffrant.com

Bucket 2: Social Media
Influencers
www.Csouffrant.com
1. Reach out to organizers of meetup, eventbrite, facebook
to post on their page, or email out to followers
2. Reach out to the newsletters organizers that you
subscribe to already.
3. Reach out to Bloggers & local tech newsletters: Provide
500 word document: app’s features, startup story and value
proposition
4. Reach out to twitter influencers with 20k+ followers:
Provide tweet and link about app. Request that they tweet at
midday.
5. Contact admins of related Facebook pages. “Look for
pages with 100k+ likes and reach out to their admins. Make
sure these pages have something to do with the focus of
your app. Then give them a compelling reason to mention it”.
6. Select 100 twitter influencers with at least 10k followers or
more and have them tweet your app campaign on the same
day/ stagger for 20 each day if necessary
7. Download email contacts on linkedin and Email blast
ONLY once w/ mail chimp
8. Google form campaign- get people to signup to be network
ambassadors for a day/week
9. Google alert competitors and reach out to reporter to write
a follow up story or rebuttal
10. Follow your Audience: Target your customers/users on
intagram + pinterest and comment the link to the app on a
relevant post.
1. Look at new channels that have less competition
(rules) like snapchat, pinterest, instagram to drive
traffic
2. Search Twitter for related hashtags - then tweet at
the people to offer feedback
3. Leave video responses on popular-related YouTube
Videos
4. Create a six-second how-to series. Make the most
of Vine with videos potential customers will find
useful. The hashtag #howto is one of the top trending
tags on Vine.
5. Thunderclap campaign your network for the launch
date
6. Do Content marketing: Blog away not about your
product, just anything that your target market would
want and that would make them want to explore the
product.
7. Ride a wave- If an image is going viral put your name
on it and share it too
8. Use snip.ly to share viral blogs with your own advert
9. Find Trending Content http://buzzsumo.com/ find
titles that gets the most shares
10. Google Keyword Research Tool To Know Search
Volume and Demands
11. Click To Tweet Tweet From any Blogs or Pages
12. Bounce Exchange To Track User’s Mouse
Movements on your page

Bucket 3 Fake the Hype
www.Csouffrant.com

FUNDING101-HOW TO
RAISE $1 MILLION WITH
YOUR BILLS IN 6
MONTHS

Rethink Startup Funding
www.Csouffrant.com
Always Target:
1. Cash investments
2. In kind services for free-
marketing, legal etc.
3. Partnerships- validation
• Your goal is not just to raise cash but value that
can propel your startup forward.
• Remember- you are raising money to spend and
advance your startup. If you already get what you
need for free, then you’re on the right track.
Make strategic requests. Example-
instead of can you sponsor our event?
Say, “can you host us at your venue and
we will gladly share your brand with our
network”
Our startup received closed to $50k
in cash, $50k in legal support and
$100k in marketing, partnerships,
services. That’s $250k in 6 months!

Turn Your Bills Into Funding
www.Csouffrant.com
$5k Walmart Community Grant
$5k UPS Store Small Bix Salute Pitch Contest
$15k MasterCard Elevator Pitch Competition
$10k Capital One Hackathon Competition
$25k FedEx Competition
$25k Microsoft Competition
$25k IBM Smart Camp Launch Prize
$40k Staples small Business Break Room
Makeover
$50k AT&T Agility Competition
$1 Million Forbes Prize Competition
Turn Credit Cards, Shipping, Magazine
Subscriptions into funding opportunities. Here
are my top 10 Favorites:

www.Csouffrant.com
5 Bucket Strategy
Bucket 1
Competitions- Prizes, Contests, Grants
Bucket 2
Family, Friends, and Supporters
(Crowd funding Campaign)
w/ Email Blast Strategy
Bucket 3
Smart Capital Investments
Bucket 4
Incubators, Accelerators, &
Corporate Programs
Bucket 5
Get Creative & Monetize

Ex. Idea to
Market
Online Beta
Launch
www.Csouffrant.com

Online Marketing Campaign
300 Uploads Across
40+countries
In 1 day
www.Csouffrant.com

Online & Offline: Event Launches
www.Csouffrant.com

Go To Market
Target Student
Travelers
Pilots in
Haiti & Brazil
www.Csouffrant.com

47
Fall 2016 BootCamp
Mass Challenge Information Session

48
Fall 2016 Boot Camp
Pitch Demo Night

49October 12
Digital Startup Expo + Boot Camp Demo Night
Applications Open for
2017 Digital Accelerator!
Follow Me on Twitter
@Csouffrant
Email me @ csouffrant@gmail.com

1 on 1 Sessions Available
Book Your Strategy Session Now!
https://www.eventbrite.com/e/startup-development-consulting-bookings-w-
christine-s-ntim-tickets-27526667002

2016 CaribbeanStartups.com Fall Boot Camp/ Demo Night

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