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www.AfricaStartupEcosystem.com
1First Digital Startup Accelerator
Winter 2017 Cohort
Orientation
The First Africa Startup Digital
Accelerator: We accelerate 100
companies to market each year. Our 2-
day acce...
Orientation
About the Digital Accelerator
• 100 Companies Complete the
program
• 10 Pitch judges
• 3 Selected to receive p...
300 Companies
Completed our program last year!
Caribbean
Latin America
Middle East
www.AfricaStartupEcosystem.com
2017 Africa Winter Cohort
www.AfricaStartupEcosystem.com
Top 3 Countries
• Nigeria
• South Africa
• Kenya
2017 Africa Winter Cohort
www.AfricaStartupEcosystem.com
2017 Africa Winter Cohort
www.AfricaStartupEcosystem.com
2017 Africa Winter Cohort
www.AfricaStartupEcosystem.com
Agenda
 6pm-6:15 Orientation
 6:15-6:30 How to Launch a
Startup in 24 Hours- The
Ultimate Check List
 6:30-7:00 Ideatio...
Intro- Christine S. Ntim
Forbes 30Under30 + AdAge 40Under40
 Founder @Vendedy
 Managing Director of Startup Grind Dubai
...
WHERE TO START 101-
HOW TO LAUNCH
COMPANY IN 24 HOURS
www.Csouffrantntim.com
Startup Inspiration Platforms
Take a full weekend to go over this 10 week
course material- Binge it!
www.StartupClass.co
T...
Startup Start Platforms
54 Hours
http://startupweekend.org
/
72Hours
https://www.leanstart
upmachine.com/
http://www.start...
24 Hour Startup Check List
Part 1 Website Set Up
1. Domain ($20 or less)
2. Hosting ($Varies)
3. Theme + Editor (Choose Wo...
Resources
http://www.quickfever.com/2016/01/free-
resources-for-entrepreneurs.html
http://venturebeat.com/2012/11/27/free
...
THE BASICS 101
HOW TO IDEATE, TEST, &
PITCH IN 7 DAYS
www.Csouffrantntim.com
Ideation (The Basics)
A. The Basics-How to
Ideate
1. List out all of the
things that annoy
you; all the things
you love an...
Pitch (The Structure)
30 Seconds- 1 Minute Pitches (Teaser)
• What & Why in 30 seconds
• Value in 10 seconds (tailor to au...
Prizes, Pitches,
Accelerators
PRODUCT
DEVELOPMENT 101- NON
TECH FOUNDERS-HOW
TO LAUNCH A MVP IN 30
DAYS
www.Csouffrantntim.com
Agenda
 A Message to Non Tech
Founders
 Product-Ideation & Beta Plan
 Product-Ideation & Beta
Costs
 Product- If You C...
Non-Tech Founders- Stop it!
22
Learn to
Code &
Launch an
MVP
Learn the
basics of
tech to hire
the right
coder
OR
www.Csouf...
Product-Ideation & Beta Plan
23
Ideation Phase:
1 Write out idea. Market Research
2 Test demand for your solution with
goo...
Product-Ideation & Beta Costs
24
Option 1- Not You
• External Freelancer work (might
come with a lot of bags and has to
be...
Product- If You Choose Option
2
1. Understand the Basics
2. Learn to code
3. Transition to Development
4. Build An App
5. ...
Understand the Basics
Learn the Web
• Front End Development: HTML, CSS,
Javascript
• Back End Development: Ruby, Python,
P...
Learn to code
Online Coding Env. Free
• Codeacademy,
Freecodecamp,
• SkillShare, Youtube
• One hour of Code Event
• 45 pla...
Transition to Development
Setup Development Environment
• Life After Codeacademy
http://www.shubhro.com/2014/05/2
9/develo...
Low Cost App Maker Platforms
http://www.businessnewsdaily.com/4901-best-app-makers-
creators.html
http://blog.edx.org/how-...
30
CUSTOMER
ACQUISITION 101- HOW
TO GET YOUR FIRST 10K
USERS IN 30 DAYS
www.Csouffrantntim.com
Agenda
 Prep-Before We Begin
Part 1 Bucket 1 & 2
 For Startups w/ a great product that
is ready to go!!!
 40+ Ideas bas...
Before We Begin
 Are you prepared for the traffic?
 Website
 Has all information needed to download, signup and engage
...
Bucket 1- Site
Submissions/Posting
1. Post on the legendary 3: Reddit, Digg, HackerNews, (Ninja Tip: Before posting a link...
Bucket 2: Social Media
Influencers
1. Reach out to organizers of meetup, eventbrite, facebook
to post on their page, or em...
Bucket 3 Fake the Hype
www.Csouffrantntim.com
Bucket 4: User Targeting &
Empowerment
Find and Engage the Right Users
1. Use 3 prong strategy - Hubs, Connections,
Commun...
Bucket 5- Random Gorilla
Marketing
1. Take a weekend, afternoon, major
event parade etc to go our to the
streets and attra...
Conclusion
We covered over 100 different
tactics today and hopefully
you feel ready to go our there
and get your first vir...
Free Resources
http://customerdevlabs.com/
http://www.guidearama.com/gu
ides/fwb.html
https://www.searchenginejourn
al.com...
MARKETING 101-HOW TO
LAUNCH W/ PRESS &
MARKETING IN 30 DAYS
www.Csouffrantntim.com
Agenda
 Before we begin
 Week 1: Blueprint &
Strategy Plan
 Week 2: The Email Blast
Plan
 Week 3: Campaigns & Ad
Spend...
Week 1 Blueprint & Strategy
Plan
Day 1: Timeline + Content
Blue Print Your Announcement Dates & Frequency for 1 year:
• Be...
Week 2-Email Blast Plan
Day 1
• List: Coordinator, supervisor, and/or representative for the following
networks-Alumni of ...
Week 3- Campaigns & Ad
Spend
Tools of the Day
• ThunderClap
• Wistia, Unbounce
• KickoffLabs
• Online: Competition/ prize ...
Week 4 Replicate Other Launch
Stories
http://firstround.com/review/From-0-to-1B-Slacks-Founder-Shares-Their-
Epic-Launch-S...
Go To Market – Press & Media Examples
Vendedy Case Study
www.Csouffrantntim.com
Ex. Idea to
Market
Online Beta
Launch
www.Csouffrantntim.com
Go To Market
Target Student
Travelers
Pilots in
Haiti & Brazil
www.Csouffrantntim.com
Online & Offline: Event Launches
www.Csouffrantntim.com
Free Resources
http://www.startuplessonslearned.com/2009/03/don
t-launch.html
https://kickofflabs.com/blog/30-days-epic-la...
FUNDING101-HOW TO
RAISE $1 MILLION WITH
YOUR BILLS IN 6
MONTHS
www.Csouffrantntim.com
Agenda
 Rethink Startup Funding
 Preparation & Perception
 Turn Your Bills Into Funding
 Resources
 Conclusion
The 5 ...
Rethink Startup Funding
Always Target:
1. Cash investments
2. In kind services for free-
marketing, legal etc.
3. Partners...
Preparation & Perception
1. Prepare
Material
• Bplan
• Financials
• Youtube 1
minute pitch
• Pitch deck
• Media
materials
...
Turn Your Bills Into Funding
$5k Walmart Community Grant
$5k UPS Store Small Bix Salute Pitch Contest
$15k MasterCard Elev...
5 Bucket Strategy
Bucket 1
Competitions- Prizes, Contests, Grants
Bucket 2
Family, Friends, and Supporters
(Crowd funding ...
Bucket 1-
Competitions- Prizes, Contests,
Grants
www.Csouffrant.com
Find Pitch
Opportunitie
s via the top
4 databases
Bucket 1-
Competitions- Prizes, Contests,
Grants
Create the ultimate
pitch/funding calendar
1. Calendar: Use main database...
Bucket 1 Cont….
Competitions- Prizes, Contests, Grants
Do Corporate Contests for Small Business: Fedex,
UPS, Mastercard, A...
Bucket 2
Family, Friends, and Supporters
(Crowd funding Campaign)
Top methods/platforms
• Kickstarter.com- product perk
• ...
Bucket 2
Family, Friends, and Supporters
(Crowd funding Campaign)
Email List can make or break a campaign. Target paid mai...
Bucket 2 Cont….
Email & Social Media Blast Strategy
Prepare
• Email: Construct a 3 paragraph email (press release format +...
Bucket 3
Smart Capital Investments
• Target Angels First: on Angelist.com +
Gust.com + Angel Capital Association. Angel
in...
Bucket 3
Smart Capital Investments
Reach out to 50 VC firms- not for advice but mainly to
showcase the traction that will ...
Bucket 4
Incubators, Accelerators, & Corporate
Programs
Get $20k-$100k from Accelerators
• According to the National Assoc...
1. Start w/ Free Online Accelerator
www.Csouffrantntim.com
2. Then Do a Pre-Accelerator
Leverage Startup Weekend and Conference bootcamp events too!
www.Csouffrantntim.com
3. Find the Right Accelerator
• Seasonal batches accept applications 3-6 months in advance. So apply early
and do at least...
4. Leverage the profile of Unicorns for Your
Application
• Find 3 Startup that is similar to you and study their business ...
Bucket 5
Get Creative & Monetize
Get Creative
• Host events, workshops where you offer your
solutions to customers…charge ...
Conclusion
www.Csouffrantntim.com
Free Resources
Top Resource Archives
• http://venturehacks.com/archives
• http://10years.firstround.com/
• http://fundersa...
Intro- Einstein K.
Ntim
 Managing Partner Bold Emerge Capital
 Founder & Director Enabled Health
 Partner @BrandEntrepr...
MENTAL ENGINEERING &
ENTREPRENEURSHIP
SPEAKER--EINSTEIN
NTIM
www.AfricaStartupEcosystem.com
www.AfricaStartupEcosystem.com
76First Digital Startup Accelerator
Winter 2017 Cohort
Agenda
 6pm-6:15 Orientation
 6:15-6:30 How to Launch a
Startup in 24 Hours- The
Ultimate Check List
 6:30-7:00 Ideatio...
Intro- Christine S. Ntim
Forbes 30Under30 + AdAge 40Under40
 Founder @Vendedy
 Managing Director of Startup Grind Dubai
...
Day 1 Recap
www.AfricaStartupEcosystem.com
Day 2 Agenda
www.AfricaStartupEcosystem.com
6pm-6:15 Review
6:15-7:15 Keynote Speakers
• Olumide Olayinka—-Founder of
Star...
Demo Night- Top 10 Finalists
www.AfricaStartupEcosystem.com
Congratulations to the finalists!
1. www.blog.melvit.com
2. ww...
Demo Night Winners
Congratulations to the Winners!
www.AfricaStartupEcosystem.com
300 More To go in 2017!
www.AfricaStartupEcosystem.com
More Info at
http://globalstartupecosystem.com/
Tell A Friend: Apply to the
Fall 2017 Digital Accelerator
Application link:
http://africastartupecosystem.com/
Join the ne...
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2017 Africa Startup Ecosystem Winter Digital Accelerator

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Africa Startup Ecosystem is the home of Africa startup ecosystem hosting digital events, boot camps, accelerators and startup expos for the region. It is a subsidiary of Global Startup Ecosystem, which provides digital programs for startup ecosystems in Africa, Asia, Caribbean, Middle East, Europe, and Latin America.he First Africa Startup Digital Accelerator: We accelerate 100 companies to market each year. Our 2-day online accelerator program targets African entrepreneurs from 54 countries on the continent and across the global diaspora.

Published in: Business

2017 Africa Startup Ecosystem Winter Digital Accelerator

  1. 1. www.AfricaStartupEcosystem.com 1First Digital Startup Accelerator Winter 2017 Cohort
  2. 2. Orientation The First Africa Startup Digital Accelerator: We accelerate 100 companies to market each year. Our 2- day accelerator program is open to all small businesses, startups, and freelancers connected to Africa. The program has several components. • Part 1 Startup Development: Accelerator Program • Part 2 Mentorship: Digital Keynotes • Part 3 Progress & Investment: Digital Competitions Core Partners • Global Startup Ecosystem (7 Regions) • Brand Entrepreneurs (Program content) www.AfricaStartupEcosystem.com
  3. 3. Orientation About the Digital Accelerator • 100 Companies Complete the program • 10 Pitch judges • 3 Selected to receive prizes • All have access to the Annual Digital Startup Summit on April 1st for Prizes and Grants Prizes: • Send Grid Credits $100k Value • HaitiTechSummit VIP Ticket $1.5k Value • Press/Marketing/Investment connections www.AfricaStartupEcosystem.com
  4. 4. 300 Companies Completed our program last year! Caribbean Latin America Middle East www.AfricaStartupEcosystem.com
  5. 5. 2017 Africa Winter Cohort www.AfricaStartupEcosystem.com Top 3 Countries • Nigeria • South Africa • Kenya
  6. 6. 2017 Africa Winter Cohort www.AfricaStartupEcosystem.com
  7. 7. 2017 Africa Winter Cohort www.AfricaStartupEcosystem.com
  8. 8. 2017 Africa Winter Cohort www.AfricaStartupEcosystem.com
  9. 9. Agenda  6pm-6:15 Orientation  6:15-6:30 How to Launch a Startup in 24 Hours- The Ultimate Check List  6:30-7:00 Ideation & Product Development  7:00-7:30 Customer Acquisition  7:30-8:00 Pitching, Press & Marketing  8:00-9:00 Legal, Funding, Branding  Q/A Session  6pm-6:15 Review  6:15-7:15 Keynote Speakers  Olumide Olayinka—-Founder of Startup Lagos, Organizer of the Lagos Startup Week  Evelyn Gitau—Program Manager at The African Academy of Sciences  Uwemakpan Uwemedimo —Startup Grind Chapter Director Lagos  Emmanuel Nyame”Why Africa Needs More Entrepreneurs”  Mac-Jordan Degadjor- Blogger & Tech Consultant  Aniedi Udo-Obong Leveraging Communities to Grow Your Startup  7:15-8:00 Top 10 Pitch Demo Night  8:00-9:00 Q/A With the Judges Day 1: Business Boot Camp Day 2 Demo Night www.AfricaStartupEcosystem.com
  10. 10. Intro- Christine S. Ntim Forbes 30Under30 + AdAge 40Under40  Founder @Vendedy  Managing Director of Startup Grind Dubai  Managing Partner @BrandEntrepreneurs.com, MothersinTech.com, CaribbeanStartups.com, WeStartupHaiti.com  Graduate of Dartmouth, Hult, Draper U, Singularity U @NASA  Global Speaker @ United Nations, TEDx and European Union Forum  Connect with me: https://www.facebook.com/csntim  Follow me: https://twitter.com/Csouffrantntim Featured in: www.Csouffrantntim.com
  11. 11. WHERE TO START 101- HOW TO LAUNCH COMPANY IN 24 HOURS www.Csouffrantntim.com
  12. 12. Startup Inspiration Platforms Take a full weekend to go over this 10 week course material- Binge it! www.StartupClass.co Take a day to read through the beginner articles http://launchthisyear.com/ A curated email digest of startup activity in every part of the world: https://www.startupdigest.com/ A curated hub of startup communities, resources and programs around the world https://www.googleforentrepreneurs.com/ www.Csouffrantntim.com
  13. 13. Startup Start Platforms 54 Hours http://startupweekend.org / 72Hours https://www.leanstart upmachine.com/ http://www.startupmonthly.org/#what-we-do www.Csouffrantntim.com
  14. 14. 24 Hour Startup Check List Part 1 Website Set Up 1. Domain ($20 or less) 2. Hosting ($Varies) 3. Theme + Editor (Choose Wordpress.org) 4. Google analytics (track traffic behavior and sources) 5. Sumo Me (Email capture + social media share) 6. DropBox Account (Free- Sync as backup) Part 2 Profile & Social Media Set Up • Facebook (Necessary) • Pinterest, Instagram, Twitter, Google Plus (Optional) • Register on Gust.com, Angelist.com, F6s.com, Crunchbase, Younoodle Part 3 Admin 1. Gmail account (infoCOMPANYNAME@gmail.com) 2. Eventbrite Account (Digital Demo Day) or Thestorefront.com (Pop Up Tour) 3. Meetup Account 4. Zoom Account 5. Maillchimp Account (Free 2k or less) 6. HootSuite Account (Free for 3 profiles) 7. UPS or USPS Po Box Set Up- Shipping Address Part 5 Post Traction Setup • Legal Zoom/ Clerky • Bank Account • Paypal Account Part 4 Startup Branding • Get logo done for $5 by fiverr • Get Business Cards done by Vista Print for $10 • Get stand up banner done for $40 by Vistaprint www.Csouffrantntim.com
  15. 15. Resources http://www.quickfever.com/2016/01/free- resources-for-entrepreneurs.html http://venturebeat.com/2012/11/27/free -resources-for-startups/ www.Csouffrantntim.com
  16. 16. THE BASICS 101 HOW TO IDEATE, TEST, & PITCH IN 7 DAYS www.Csouffrantntim.com
  17. 17. Ideation (The Basics) A. The Basics-How to Ideate 1. List out all of the things that annoy you; all the things you love and what could make it better; all the devices that you use in a day and ask why do you use them 2. Search top searched items on ebay/amazon- create the product 3. Search successful and failed campaigns on kickstarter B. The Basics-How to Test 1. Use tools like Balsamiq to create a mock app; Use wordpress + plugins to test user needs w/potential customers. 2. Use landing page creators like unbounce/kickoffpages to post on facebook+linkedin groups or Craiglist and get feedback within a week 3. Send app link or mockup to beta users and get feedback via online surveys or in person Interviews 4. Do the “Why activity” 5. Summarize in a exec doc C. The Basics-How to Report • Website: Wix or WordPress • Blogs: Post Problem, Solution, Value Proposition • Media: Post photos, videos, testimonials • Social Media: Create a FB Page, Twitter Account • Get Noticed: HARO- Help A Reporter Out; Submit to HackerNews, Reddit • Google Alerts on your competitors www.Csouffrantntim.com
  18. 18. Pitch (The Structure) 30 Seconds- 1 Minute Pitches (Teaser) • What & Why in 30 seconds • Value in 10 seconds (tailor to audience) • Traction & Call to Action (20 seconds) 2-10 Minute Pitches (Details) • 1 Minute Teaser Intro Additional Info • Pre recorded demo • Competition Matrix details • Customer experiences • Financial metrics • Team profiles • Call to Action Elite Pitch Competitions • Application materials are longer • Review previous winners • Exploit application weaknesses- don’t avoid them • Highlight the publicity effect you will have: your story, your traction, unique product, etc. • Keep emails of organizers for future use • Request blasts on social media • Leverage names for other competitions & opportunities • Keep photos w/ logos for marketing material www.Csouffrantntim.com
  19. 19. Prizes, Pitches, Accelerators
  20. 20. PRODUCT DEVELOPMENT 101- NON TECH FOUNDERS-HOW TO LAUNCH A MVP IN 30 DAYS www.Csouffrantntim.com
  21. 21. Agenda  A Message to Non Tech Founders  Product-Ideation & Beta Plan  Product-Ideation & Beta Costs  Product- If You Choose Option 2 1. Understand the Basics 2. Learn to code 3. Transition to Development 4. Build An App Non Tech Founder Check List www.Csouffrantntim.com
  22. 22. Non-Tech Founders- Stop it! 22 Learn to Code & Launch an MVP Learn the basics of tech to hire the right coder OR www.Csouffrantntim.com
  23. 23. Product-Ideation & Beta Plan 23 Ideation Phase: 1 Write out idea. Market Research 2 Test demand for your solution with google keyword, google trends, etc 3 Google alert your competitors and copy or enhance their strategies 4 Landing pages- share in at least 20 FB groups w/ target consumer 5 Use tools like (Balsamiq)/ Fiverr.com to create a test app or mock app to potential customers. Beta Phase: Plan out the App versions of the product and the potential release date for each 1. Alpha Q1: Stripped down version of your application 2. Beta Q2: System might have complete set of features, but there might be some undiscovered bugs in the system. 3. Beta Q3: Reality check version- based on feedback 4. Release Candidate Q4: System is very stable at this point 5. Release (v1.0, v1.2): At this stage system is usually released to the customers. www.Csouffrantntim.com
  24. 24. Product-Ideation & Beta Costs 24 Option 1- Not You • External Freelancer work (might come with a lot of bags and has to be managed) • External outsource agency/team • Internal team member with high coding skills for MVP/inspire the onboarding of a extended tech team Option 2- You • Understand the basics • Learn to code • Design and release w/ no code https://www.appmakr.com/blog/mak e-apps-without-experience/ www.Csouffrantntim.com
  25. 25. Product- If You Choose Option 2 1. Understand the Basics 2. Learn to code 3. Transition to Development 4. Build An App 5. Low Cost App Maker Platforms www.Csouffrantntim.com
  26. 26. Understand the Basics Learn the Web • Front End Development: HTML, CSS, Javascript • Back End Development: Ruby, Python, PHP (and a dozen other languages) Learn Stages of web development • Design (Mockups, Wireframes, Information Architecture) • Develop (Hard coding w/ functionality) • Test (bug issues, user experience) Get inspired by other experiences • Self taught in 12 weeks http://www.jamesfend.com/learned-ruby-rails- 12-weeks-launch-freelancify • Self taught in 8 weeks http://lifehacker.com/how-i-taught-myself-to- code-in-eight-weeks-511615189 www.Csouffrantntim.com
  27. 27. Learn to code Online Coding Env. Free • Codeacademy, Freecodecamp, • SkillShare, Youtube • One hour of Code Event • 45 placed to learn code for free • Learn Command Line • Join Local MeetupGroups- There are weekly Hackerhours for free in every city • Forums for support http://stackoverflow.com/ • Go to paid programs and copy and paste the curriculum order. Than Google all of the free online resources to do each stage of coding Online Coding Environments (Cheap) • Onemonth.com $50 • Codeschool, • Treehouse, • Udemy, • Coursera, • Udacity, etc. Offline Boot Camp Environments • A full-time program will typically cost $5,000-$15,000. • General Assembly- Programming for Non-Programmers BootCamp • Help you decide on bootcamp https://www.themuse.com/advice/lea rn-to-code-now-how-to-pick-the- right-dev-boot-camp-for-you • Ultimate Guide to Coding bootcamps http://www.skilledup.com/articles/ the-ultimate-guide-to-coding- bootcamps-the-exhaustive-list • The Top 33 Coding Bootcamps http://tech.co/top-33-coding- bootcamps-2015-02 • Weekend & nights bootcamps http://anyonecanlearntocode.com / www.Csouffrantntim.com
  28. 28. Transition to Development Setup Development Environment • Life After Codeacademy http://www.shubhro.com/2014/05/2 9/development-environment/ • Setup Development Environment http://churchm.ag/the-beginners- guide-to-setting-up-a-development- environment/ A development environment is a set of software that enables you to write programs for a particular language or platform. This software oftentimes includes a text editor and shell. 1. Text editor is simply a program in which you’ll type your code. Examples include Sublime Text, Notepad++, and Eclipse. 2. Terminal: The shell is the second component of a development environment. Simply put, the shell is a program in which you give commands to the computer, and the computer returns its response. Though bewildering at first, the shell will very quickly become an indispensable part of your software development toolkit. www.Csouffrantntim.com
  29. 29. Low Cost App Maker Platforms http://www.businessnewsdaily.com/4901-best-app-makers- creators.html http://blog.edx.org/how-to-build-a-mobile-app-5-free-courses http://www.techworld.com/picture-gallery/apps/18-best-mobile- application-development-platforms-tools-3375307/ www.Csouffrantntim.com
  30. 30. 30
  31. 31. CUSTOMER ACQUISITION 101- HOW TO GET YOUR FIRST 10K USERS IN 30 DAYS www.Csouffrantntim.com
  32. 32. Agenda  Prep-Before We Begin Part 1 Bucket 1 & 2  For Startups w/ a great product that is ready to go!!!  40+ Ideas based on Growth Marketing Hacks Part 2 Bucket 3 & 4  For Startups that need to focus on product enhancement and user engagement. 40+ Ideas based product improvement Hacks Bucket 5:  Random Gorilla Marketing 5 Bucket Strategy www.Csouffrantntim.com
  33. 33. Before We Begin  Are you prepared for the traffic?  Website  Has all information needed to download, signup and engage with new users. Has a FAQ ? Contact us page?  Social Media  Make sure all social media pages have your app launch information in the banner or pinned to the top.  Google Analytics  Make sure your website is tracking all activity. www.Csouffrantntim.com
  34. 34. Bucket 1- Site Submissions/Posting 1. Post on the legendary 3: Reddit, Digg, HackerNews, (Ninja Tip: Before posting a link of your screenshot to Reddit, first share it on Twitter and then post the Twitter status link to Reddit. It’s an easy way to pick up a few Twitter followers) ; Go to the /subreddit (Page on Reddit) related to your business and leave comments 2. Post a screenshot of the app with the link on Product Hunt, Dribbble, DesignerNews and other niche forums. Don’t limit your self to the legendary 3. 3. Post on Craiglist, Eventbrite.com, Meetup.com: Launch a Competition, Campaign or Event to test your app on advertise it on these platforms. Offer money, discount or pizza. Get creative! 4. Post Question on Quora (and other question forums) Try answering questions (with links to your startup) for 1 hour, 3 days a week. Get creative with other forum postings-google search etc 5. Post an answer on Google Search: Leave comments on the top 5-10 search results - On a related note, you can search your keyword on Google and find the top 5-10 articles then leave a similar comment. Insider tip: you can search that keyword on Google Keyword Planner to see how much search volume it gets. Search 5-10 keywords related to you on Google and leave comments on those related pages. 6. Post on the TNW Market- While primarily a place for specific special offers or promos, you can also create a listing of your startup for free. If you do also have a special offer you can create (e.g. first 3 months free) then it costs nothing to post and you can monitor the affect it had using stats. Website: http://market.thenextweb.com & Add New Company Twitter: @TNWMarket 7. Post on Dubbler. Promote your blog posts or content having to do with your app's niche on Dubbler -- a 60- second audio social network. 8. Post a deck demo on slide share with a perk: http://www.slideshare.net/ and Add comments on other slideshare power point presentations www.Csouffrantntim.com
  35. 35. Bucket 2: Social Media Influencers 1. Reach out to organizers of meetup, eventbrite, facebook to post on their page, or email out to followers 2. Reach out to the newsletters organizers that you subscribe to already. 3. Reach out to Bloggers & local tech newsletters: Provide 500 word document: app’s features, startup story and value proposition 4. Reach out to twitter influencers with 20k+ followers: Provide tweet and link about app. Request that they tweet at midday. 5. Contact admins of related Facebook pages. “Look for pages with 100k+ likes and reach out to their admins. Make sure these pages have something to do with the focus of your app. Then give them a compelling reason to mention it”. 6. Select 100 twitter influencers with at least 10k followers or more and have them tweet your app campaign on the same day/ stagger for 20 each day if necessary 7. Download email contacts on linkedin and Email blast ONLY once w/ mail chimp 8. Google form campaign- get people to signup to be network ambassadors for a day/week 9. Google alert competitors and reach out to reporter to write a follow up story or rebuttal 10. Follow your Audience: Target your customers/users on intagram + pinterest and comment the link to the app on a relevant post. 1. Look at new channels that have less competition (rules) like snapchat, pinterest, instagram to drive traffic 2. Search Twitter for related hashtags - then tweet at the people to offer feedback 3. Leave video responses on popular-related YouTube Videos 4. Create a six-second how-to series. Make the most of Vine with videos potential customers will find useful. The hashtag #howto is one of the top trending tags on Vine. 5. Thunderclap campaign your network for the launch date 6. Do Content marketing: Blog away not about your product, just anything that your target market would want and that would make them want to explore the product. 7. Ride a wave- If an image is going viral put your name on it and share it too 8. Use snip.ly to share viral blogs with your own advert 9. Find Trending Content http://buzzsumo.com/ find titles that gets the most shares 10. Google Keyword Research Tool To Know Search Volume and Demands 11. Click To Tweet Tweet From any Blogs or Pages 12. Bounce Exchange To Track User’s Mouse Movements on your page www.Csouffrantntim.com
  36. 36. Bucket 3 Fake the Hype www.Csouffrantntim.com
  37. 37. Bucket 4: User Targeting & Empowerment Find and Engage the Right Users 1. Use 3 prong strategy - Hubs, Connections, Communication. Hubs - Find places where target users aggregate. Connection - Find ways to establish connections with the users. Communication - Find most effective messaging 2. Find your target users on instagram, pinterest, and twitter- send personalized blurb and link to fit their needs. Target only ones who will truly use your app. Target a micro-market. 3. Manually reach out to your competitors’ users on Twitter / Facebook etc 4. Email the existing users you have asking for them to refer other people. 5. Use Email Insights To Track Competitors’ Emails and Newsletters 6. Landing Page- “Build and they will come”- place value proposition on one pager and have users sign up www.Csouffrantntim.com
  38. 38. Bucket 5- Random Gorilla Marketing 1. Take a weekend, afternoon, major event parade etc to go our to the streets and attract users to sign up. Have a big sign with the value proposition and make it fun. Timesquare madness- you never know- you might get caught on youtube or news. 2. Sit in Barnes and Nobles with $5 Starbucks cards and get people to talk with you about your service. 3. Go to events and try to get users as they leave or enter an event- make sure you coordinate with organizers so you don’t harass them. Go to parties, festivals etc to get users 4. Email 10 entrepreneurs you know and ask them how they got users (target ones in your field and ones that aren’t) you will be surprised what you learn. www.Csouffrantntim.com
  39. 39. Conclusion We covered over 100 different tactics today and hopefully you feel ready to go our there and get your first viral group of users. Please note- that you should not attempt these strategies prior to experimenting with a small set of users- 100 or less to make sure that you are targeting the right people for scale/growth www.Csouffrantntim.com
  40. 40. Free Resources http://customerdevlabs.com/ http://www.guidearama.com/gu ides/fwb.html https://www.searchenginejourn al.com/epic-list-100-growth- hacks-startups/118690/ www.Csouffrantntim.com
  41. 41. MARKETING 101-HOW TO LAUNCH W/ PRESS & MARKETING IN 30 DAYS www.Csouffrantntim.com
  42. 42. Agenda  Before we begin  Week 1: Blueprint & Strategy Plan  Week 2: The Email Blast Plan  Week 3: Campaigns & Ad Spend  Week 4: Replicate other Hack Stories  Case Study Examples: Vendedy 30 Day Plan www.Csouffrantntim.com
  43. 43. Week 1 Blueprint & Strategy Plan Day 1: Timeline + Content Blue Print Your Announcement Dates & Frequency for 1 year: • Beta signup, launch, updates • Q1 Blast (Jan-April) • Q2 Blast (May-June) • Q3 Blast (July-Sept) • Q4 Blast (Oct-Dec) Blue Print Media Channels & Content • Email: Construct a 3 paragraph email (press release format + personal outreach format) • Social Media: Construct the 140 tweet, facebook, linkedin, instagram etc • Events: Compile press links, photos, videos Day 2: Budget & Prep Plan the monthly/quarterly Budget • Social media Marketing • Google Adwords Day 3: Do Trial Day Run • Assign roles & engagement management workflow Free tools for the day: MailChimp (2000); Hootsuite (3 accounts); www.Csouffrantntim.com
  44. 44. Week 2-Email Blast Plan Day 1 • List: Coordinator, supervisor, and/or representative for the following networks-Alumni of High school, College, Programs, Clubs, sports, church etc.; Part time jobs, full time jobs, internships, contract roles • Input confirmations into launch excel file (to follow up 3 days prior + on the target date) Day 2 • Post google doc form for volunteers to blast their networks (goal 50) • Message- Event+ Competition networks + previous press coverage (send update email) • Eventbrite attendee lists +Meetup.com: message coordinators to share Day 3 • Email Blast: Excel Spread sheet of all linkedin contacts- blast (mailchimp) Day4/ 5 • Google alert & compile reporters & reference story • Submit to: HARO, Reddit, HackerNews, BuzzFeed Day 6/7 Social Media Groups (Personal Email) • Facebook/Linked in groups • Social Media Ambassadors (Personal Email) • Create a list of 20+ Twitter/FB w/ 10k followers+ to share your post on the target date (send personal email) Free tools for the day: Boomerang, Google Analytics www.Csouffrantntim.com
  45. 45. Week 3- Campaigns & Ad Spend Tools of the Day • ThunderClap • Wistia, Unbounce • KickoffLabs • Online: Competition/ prize campaign • Online Call to action social media share • Online Webinar introduction + Google hangout- live demo • Offline: launch free events/workshops at restaurants, cafes and local spaces • Boost all campaigns with $1-$10 facebook boosts and $10-$20 Google Adwords. www.Csouffrantntim.com
  46. 46. Week 4 Replicate Other Launch Stories http://firstround.com/review/From-0-to-1B-Slacks-Founder-Shares-Their- Epic-Launch-Strategy/ https://blog.kissmetrics.com/how-mint-grew/ https://medium.com/unboxd/how-i-built-an-app-with-500-000-users-in-5- days-on-a-100-server-77deeb238e83#.g6m82kar5 Know the difference btw a step by step guide vs a story www.Csouffrantntim.com
  47. 47. Go To Market – Press & Media Examples Vendedy Case Study www.Csouffrantntim.com
  48. 48. Ex. Idea to Market Online Beta Launch www.Csouffrantntim.com
  49. 49. Go To Market Target Student Travelers Pilots in Haiti & Brazil www.Csouffrantntim.com
  50. 50. Online & Offline: Event Launches www.Csouffrantntim.com
  51. 51. Free Resources http://www.startuplessonslearned.com/2009/03/don t-launch.html https://kickofflabs.com/blog/30-days-epic-launch- daily-plan-start-business-online/ http://www.epiclaunch.com/30-must-read-blogs-for- the-growing-entrepreneur/ www.Csouffrantntim.com
  52. 52. FUNDING101-HOW TO RAISE $1 MILLION WITH YOUR BILLS IN 6 MONTHS www.Csouffrantntim.com
  53. 53. Agenda  Rethink Startup Funding  Preparation & Perception  Turn Your Bills Into Funding  Resources  Conclusion The 5 Bucket Strategy  Bucket 1: Competitions- Prizes, Contests, Grants  Bucket 2 : Family, Friends, and Supporters (Crowd funding Campaign) w/ Email Blast Strategy  Bucket 3: Smart Capital Investments  Bucket 4: Incubators, Accelerators, Boot Camps, Corporate Programs  Bucket 5: Get Creative & Monetize Part 1 Part 2 www.Csouffrantntim.com
  54. 54. Rethink Startup Funding Always Target: 1. Cash investments 2. In kind services for free- marketing, legal etc. 3. Partnerships- validation • Your goal is not just to raise cash but value that can propel your startup forward. • Remember- you are raising money to spend and advance your startup. If you already get what you need for free, then you’re on the right track. Make strategic requests. Example- instead of can you sponsor our event? Say, “can you host us at your venue and we will gladly share your brand with our network” Our startup received closed to $50k in cash, $50k in legal support and $100k in marketing, partnerships, services. That’s $250k in 6 months! www.Csouffrantntim.com
  55. 55. Preparation & Perception 1. Prepare Material • Bplan • Financials • Youtube 1 minute pitch • Pitch deck • Media materials • Web presence- website, social media, press, partners 2. Be Clear on Funding Need & Milestones • $25k-$100k Expected that you already have an MVP and tested market need (need-expand userbase) • $100k-$500k-MVP + userbase (need-expand userbase and product market fit) • $500k-$1M- Already had several product iterations, have a user base and need to solidify market + hire • > $1M- you now have a playbook and want to repeat the same cycle and scale quickly to either penetrate current markets or stretch to new geographic markets, customer target brackets etc 3. Plan Funding Rounds (calendar and target list) • Pre Seed- Bootstrap funds (your savings, credit card, loans) + competitions • Seed- competitions, crowd funding campaign or monetization of your product from first users/customers or small angel investors (this requires having a heavy marketing strategy loop to get stakeholder support) • Series A, B, C- Smart Capital investment from Angels, VC funds, corporate investments www.Csouffrantntim.com
  56. 56. Turn Your Bills Into Funding $5k Walmart Community Grant $5k UPS Store Small Bix Salute Pitch Contest $15k MasterCard Elevator Pitch Competition $10k Capital One Hackathon Competition $25k FedEx Competition $25k Microsoft Competition $25k IBM Smart Camp Launch Prize $40k Staples small Business Break Room Makeover $50k AT&T Agility Competition $1 Million Forbes Prize Competition Turn Credit Cards, Shipping, Magazine Subscriptions into funding opportunities. Here are my top 10 Favorites: www.Csouffrantntim.com
  57. 57. 5 Bucket Strategy Bucket 1 Competitions- Prizes, Contests, Grants Bucket 2 Family, Friends, and Supporters (Crowd funding Campaign) w/ Email Blast Strategy Bucket 3 Smart Capital Investments Bucket 4 Incubators, Accelerators, & Corporate Programs Bucket 5 Get Creative & Monetize
  58. 58. Bucket 1- Competitions- Prizes, Contests, Grants www.Csouffrant.com Find Pitch Opportunitie s via the top 4 databases
  59. 59. Bucket 1- Competitions- Prizes, Contests, Grants Create the ultimate pitch/funding calendar 1. Calendar: Use main databases to list out all applications for at least 6 months ahead- Gust, Angelist, Younoodle, F6s 2. Apply: In bulk for all due in one month over a weekend. Ex. Do all February applications during the first weekend of February. 3. Document: all application answers in word. 4. Track: your progress w/ highlights. 5. Note: Keep track of missed opportunities for next year www.Csouffrant.com
  60. 60. Bucket 1 Cont…. Competitions- Prizes, Contests, Grants Do Corporate Contests for Small Business: Fedex, UPS, Mastercard, American Express etc. All corporates have a contest arm for small business. Apply to them. Pitch Local: Go through eventbrite.com and meetup.com and search not based on groups but based on your city calendar. Select all of the pitch competitions that offer cash prizes, in kind services or access to resource partners. Prizes usally range from $500-$5000 Bucket 1 Note: Make sure you complete at least 20 apps due in 1 quarter with results showcased in the next quarter. You need fast turn around results so be strategic with w/ not just deadlines but multiple round apps that take several months to determine winner. www.Csouffrantntim.com
  61. 61. Bucket 2 Family, Friends, and Supporters (Crowd funding Campaign) Top methods/platforms • Kickstarter.com- product perk • Indiegogo.com – thank you perk • Gofundme.com – need • Prosper.com- Peer Lending group • Kiva.org- Microloans by a group • Crowdrise- equity based funding • Teespring- T shirt crowdfunding site Before you begin • Prepare the media plan, list out potential campaign partners… • Reach out to the top 50 campaign raisers across different crowd funding groups. Ask for 15 minutes of their time to tell you how they did it and if they are similar or complimentary, if they can partner with you; recommend you to reporters and investors! Also reach out to the top worst campaigns and ask them what they regret. www.Csouffrantntim.com
  62. 62. Bucket 2 Family, Friends, and Supporters (Crowd funding Campaign) Email List can make or break a campaign. Target paid mailing lists*: http://betalist.com/, http://startuplister.com, http://www.startuptabs.com/, http://startupli.st/, http://erlibird.com/, http://ideasquares.com/, http://killerstartups.com/, http://launchingnext.com/ Campaign Must Haves: 1. Add thunderclap to crowd fund campaign 2. Have landing pages set up to debut product all over 3. do small increments- its better if you go over your funding goal 4. Must prepare network at least a month in advance: organic list + paid lists 5. Do affiliate marketing to drive traffic to complimentary companies that can redirect traffic right back to your campaign 6. Always have a competition campaign- a sharing competition with an entry form and a leaderboard and offered prizes 7. Always have a Matching campaign board $500 for $500, $1000 for $1000 etc 8. Always have a $1 option. 9. Partner w/ at least 5 media networks with 100k viewers and up to blast your link to followers www.Csouffrantntim.com
  63. 63. Bucket 2 Cont…. Email & Social Media Blast Strategy Prepare • Email: Construct a 3 paragraph email (press release format + personal outreach format) • Share: Construct the 140 tweet, facebook, linkedin, instagram etc Target amplifiers • Coordinator, supervisor, and/or representative: Alumni networks • Pitch on HARO • Social Media Groups- Facebook/Linked organizers • Eventbrite attendee lists +Meetup.com: message coordinators to share & message group members • Create a list of 20+ Twitter/FB w/ 10k followers+ to share your post on the target date (send personal email) • Post google doc form for volunteers to blast their networks (goal 50) • Email list: Excel Spread sheet of all linkedin contacts- blast (mailchimp) • Facebook Ads: $5 increments. Do 20 different versions and target different subgroups • Rally online communities*: by posting or guest blogging on networks of coworking spaces, Reddit, job boards, ProductHunt and entrepreneurial online hangouts. www.Csouffrantntim.com
  64. 64. Bucket 3 Smart Capital Investments • Target Angels First: on Angelist.com + Gust.com + Angel Capital Association. Angel investors (individuals) or (syndicates) can invest from $10k to $500k to $1M • Ask for feedback: 50-100 angel investors and send them this message: "Hi <>, I'm a student at <> University looking to solve a huge problem in the <> space. We're still pre launch and not ready to raise yet, but I was hoping to get 5-10 minutes of your time to ask some questions. Since you invested in <> and <>, I figured you would be perfect! Thanks!” Golden Rule: Ask for advice, get money…ask for money, get advice... DO NOT DO THIS BUCKET BEFORE YOU HAVE TRACTION!!! “If you can’t be bothered to spend $5k-$10k to build a prototype, of what you want to do, then why should I take you seriously?” — Jason Calacanis www.Csouffrantntim.com
  65. 65. Bucket 3 Smart Capital Investments Reach out to 50 VC firms- not for advice but mainly to showcase the traction that will reel them in! • List out 100 VC firms that fit your startup- your hit list draft- make an excel spreadsheet. • List all of the people in your linked in network who knows them and can make a warm introduction- do this by adding all of them on linked in and following them on twitter. • Close the gaps: lets say only 20/100 are within your network reach but the other 80 aren’t…devise a plan to see how you can reach them warmly- are they going to be at an event, they do have an open pitch round, etc. Cold pitch deck submissions seldom get noticed! • *Tip: Don’t say you need money for development. This is a big (and common) mistake from newbies… no one wants to invest in a first-time founder and have their money go towards building the first product! www.Csouffrantntim.com
  66. 66. Bucket 4 Incubators, Accelerators, & Corporate Programs Get $20k-$100k from Accelerators • According to the National Association of Business Incubators, there are about 800 incubators in the US. • Apply to at least 12 that fit your niche. Even if you don’t get in, the interview process reveals a lot of wholes that you night of missed. Target Corporates for Startups • IBM Global Entrepreneur, Microsoft Bizspark, Amazon, Target, Nike, Disney Hubspot, Citi Fintech, Barclays,Coca Cola, GE, Google Ventures, Qualcomm, Sales force, Digital Ocean, Rackspace etc • Some have their own accelerators! • Google name of company and startup company or innovation hub. • Go on linked in to find innovation coordinator. Go to events targeted for corporate companies www.Csouffrantntim.com
  67. 67. 1. Start w/ Free Online Accelerator www.Csouffrantntim.com
  68. 68. 2. Then Do a Pre-Accelerator Leverage Startup Weekend and Conference bootcamp events too! www.Csouffrantntim.com
  69. 69. 3. Find the Right Accelerator • Seasonal batches accept applications 3-6 months in advance. So apply early and do at least 5-7 applications that fit your profile • Similar to college admissions process; 2 are safety, 2 are reach, 2 are crapshoot but would be amazng to get in ) www.Csouffrantntim.com
  70. 70. 4. Leverage the profile of Unicorns for Your Application • Find 3 Startup that is similar to you and study their business model, scale strategy etc/tweak for your own startup. • Then apply to an accelerator (It will make your application stronger) www.Csouffrantntim.com
  71. 71. Bucket 5 Get Creative & Monetize Get Creative • Host events, workshops where you offer your solutions to customers…charge $5, $10 etc • Google consulting projects at major entrepreneurship centers- colleges and graduate schools are consistently looking for live cases to do work for • Donations via social media . For example, the Tweetsgiving drive via Twitter pulled in over US$10K in just 48 hours, simply from donations of $5 or $10 dollars. • Online ad revenue and Affiliate advertising Monetize • Subscription • Beta sales etc Air BNB raised $25k selling cheerios- We made 500 of each (Obama O's and Cap'n McCains). They were a numbered edition on the top of each box, and sold for $40 each. www.Csouffrantntim.com
  72. 72. Conclusion www.Csouffrantntim.com
  73. 73. Free Resources Top Resource Archives • http://venturehacks.com/archives • http://10years.firstround.com/ • http://fundersandfounders.com/about/ • http://alexanderjarvis.com/blog/2015/ 05/19/pitch-deck-collection-from-vc- funded-startups/ • Series A to IPO https://docsend.com/view/p8jxsqr www.Csouffrantntim.com
  74. 74. Intro- Einstein K. Ntim  Managing Partner Bold Emerge Capital  Founder & Director Enabled Health  Partner @BrandEntrepreneurs.com, AfricaStartupEcosystem.com, Graduate of LSE, Nanjing, Draper U, Singularity U @NASA Global Speaker  Singularity University, LSE, and European Union Forum  Topics: Mental Health, Exponential Technologies, Emerging Markets, Leadership, Entrepreneurship and Disruptive Impact Innovation Featured in: www.EinsteinNtim.com
  75. 75. MENTAL ENGINEERING & ENTREPRENEURSHIP SPEAKER--EINSTEIN NTIM www.AfricaStartupEcosystem.com
  76. 76. www.AfricaStartupEcosystem.com 76First Digital Startup Accelerator Winter 2017 Cohort
  77. 77. Agenda  6pm-6:15 Orientation  6:15-6:30 How to Launch a Startup in 24 Hours- The Ultimate Check List  6:30-7:00 Ideation & Product Development  7:00-7:30 Customer Acquisition  7:30-8:00 Pitching, Press & Marketing  8:00-9:00 Legal, Funding, Branding  Q/A Session  6pm-6:15 Review  6:15-7:15 Keynote Speakers  Olumide Olayinka—-Founder of Startup Lagos, Organizer of the Lagos Startup Week  Evelyn Gitau—Program Manager at The African Academy of Sciences  Uwemakpan Uwemedimo —Startup Grind Chapter Director Lagos  Emmanuel Nyame”Why Africa Needs More Entrepreneurs”  Mac-Jordan Degadjor- Blogger & Tech Consultant  Aniedi Udo-Obong Leveraging Communities to Grow Your Startup  7:15-8:00 Top 10 Pitch Demo Night  8:00-9:00 Q/A With the Judges Day 1: Business Boot Camp Day 2 Demo Night www.AfricaStartupEcosystem.com
  78. 78. Intro- Christine S. Ntim Forbes 30Under30 + AdAge 40Under40  Founder @Vendedy  Managing Director of Startup Grind Dubai  Managing Partner @BrandEntrepreneurs.com, MothersinTech.com, CaribbeanStartups.com, WeStartupHaiti.com  Graduate of Dartmouth, Hult, Draper U, Singularity U @NASA  Global Speaker @ United Nations, TEDx and European Union Forum  Connect with me: https://www.facebook.com/csntim  Follow me: https://twitter.com/Csouffrantntim Featured in: www.Csouffrantntim.com
  79. 79. Day 1 Recap www.AfricaStartupEcosystem.com
  80. 80. Day 2 Agenda www.AfricaStartupEcosystem.com 6pm-6:15 Review 6:15-7:15 Keynote Speakers • Olumide Olayinka—-Founder of Startup Lagos, Organizer of the Lagos Startup Week • Evelyn Gitau—Program Manager at The African Academy of Sciences • Uwemakpan Uwemedimo —Startup Grind Chapter Director Lagos • Emmanuel Nyame”Why Africa Needs More Entrepreneurs” • Mac-Jordan Degadjor- Blogger & Tech Consultant • Aniedi Udo-Obong Leveraging Communities to Grow Your Startup 7:15-8:00 Top 10 Pitch Demo Night 8:00-9:00 Q/A With the Judges
  81. 81. Demo Night- Top 10 Finalists www.AfricaStartupEcosystem.com Congratulations to the finalists! 1. www.blog.melvit.com 2. www.loystar.co 3. www/intelligentrouting.co.za 4. www.caring-palms.com/ 5. www.rentyourhall.com 6. www.edusko.com 7. www.greenbles.com/ 8. www.edurecords.com 9. www.cityproperties.ng/ 10.www.dobizness.com/ Vote here: http://vote.pollcode.com/59126985 Announcement: http://africastartupecosystem.com/top-10- selected-to-demo-at-africas-first-digital-startup- accelerator/ Judges Regina (Singularity) Einstein (Bold Emerge Capital) Adi (SXSW)
  82. 82. Demo Night Winners Congratulations to the Winners! www.AfricaStartupEcosystem.com
  83. 83. 300 More To go in 2017! www.AfricaStartupEcosystem.com More Info at http://globalstartupecosystem.com/
  84. 84. Tell A Friend: Apply to the Fall 2017 Digital Accelerator Application link: http://africastartupecosystem.com/ Join the network: https://www.facebook.com/groups/glo balstartupecosystem/ Follow On Facebook: https://www.facebook.com/africastartu pecosystem/ www.AfricaStartupEcosystem.com

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