The document discusses different design processes including the Double Diamond model. The Double Diamond model is a structured design approach with four phases - discover/research to gain insights, define/synthesis to focus the area, develop/ideation to generate potential solutions, and deliver/implementation to create solutions that work. It aims to help move a project from an unknown starting point to a defined outcome through two cycles of divergent and convergent thinking.

1. Design Process

2. From chaotic structure…
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3. … to structured chaos
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4. From designing feature
requests…

5. …to leading major product initiatives
based on research, testing, and
data, to creating technology

6. …there are many design
approaches

8. Design Council’s Double Diamond

9. IDEO HCD process

10. Stanford d.school Design Thinking process

11. Double Diamond

12. • Discover /Research— insight into the problem (diverging)
• Define/Synthesis — the area to focus upon (converging)
• Develop/ Ideation— potential solutions (diverging)
• Deliver /Implementation— solutions that work (converging)
The Double Diamond is a structured
design approach to tackle challenges
in four phases:

13. How to get from point A – “Don’t know” or “Could be” – to point B – “Do know” or “Should be”

14. Stage 1 — Doing the right thing (Diamond 1 — Discover
and Define) Whatever you do, you ought to look for the
right problem to solve or the right question to ask before
you try to do so. This is all about what you do.

16. Stage 2 — Doing things right (Diamond 2 — Develop
and Deliver) Once you have found the right question to
answer or the right problem to solve, you want to make sure
that you do this the right way. This is all about how you do it.

19. Thank you!