Presentación de Ruth Carrasco en el Seminario de Economía Circular del 24 de noviembre

1. ECONOMÍA CIRCULAR
Seminario itdUPM - 24 de noviembre de 2017
Prof. Ruth Carrasco-Gallego

2. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Why so much fuss about
the circular economy?
What is new?
1
• The circular economy is an
INTEGRATIVE FRAMEWORK

3. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Why so much fuss about
the circular economy?
What is new?
2
• The circular economy is an
INTEGRATIVE FRAMEWORK

4. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM 3
Why so much fuss about
the circular economy?
What is new?

5. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM 4
Why so much fuss about
the circular economy?
What is new?

6. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Elements of the circular model:
The supply chain network
5

7. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Elements of the circular model:
The supply chain network
6
FORWARD SUPPLY CHAIN
REVERSE SUPPLY CHAIN
CLOSED-LOOP (circular)
SUPPLY CHAINS

8. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Closing the loop in supply chains:
reverse flows typology
Source: Thierry et al. (1995) Strategic Issues in Product Recovery Management. California Management
Review, 37 (2), 114-135

9. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Closing the loop in supply chains:
reverse flows typology
Source: Thierry et al. (1995) Strategic Issues in Product Recovery Management. California Management
Review, 37 (2), 114-135

10. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Closing the loop in supply chains:
reverse flows typology
Source: Thierry et al. (1995) Strategic Issues in Product Recovery Management. California Management
Review, 37 (2), 114-135

11. Level of
dissasembly
Quality
Requirements
Resulting
Product
Repair To product level
Restore product to working
order.
Some parts fixed or
replaced by spares.
Refurbishment To module level
Inspect all critical modules
and upgrade to specified
quality level.
Quality requirements do not
have to fulfill the standard of
as-new products.
Some modules
repaired/replaced;
potential
technological
upgrade.
Remanufacturing To part level
Inspect all modules and
parts and upgrade to as-
new quality.
Used and new
modules/parts
combined into new
product; potential
upgrade.
Cannibalization
Selective
retrieval of parts
Quality requirements
depend on the process in
which parts are reused.
Some parts are
reused; remaining
product is
recycled/disposed.
Recycling To material level
Materials are reused
to produce new
parts.

12. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM 11

13. Level of
dissasembly
Quality
Requirements
Resulting
Product
Repair To product level
Restore product to working
order.
Some parts fixed or
replaced by spares.
Refurbishment To module level
Inspect all critical modules
and upgrade to specified
quality level.
Quality requirements do not
have to fulfill the standard of
as-new products.
Some modules
repaired/replaced;
potential
technological
upgrade.
Remanufacturing To part level
Inspect all modules and
parts and upgrade to as-
new quality.
Used and new
modules/parts
combined into new
product; potential
upgrade.
Cannibalization
Selective
retrieval of parts
Quality requirements
depend on the process in
which parts are reused.
Some parts are
reused; remaining
product is
recycled/disposed.
Recycling To material level
Materials are reused
to produce new
parts.
DOWNCYCLING?

14. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Closing the loop in supply chains:
reverse flows typology
Source: Thierry et al. (1995) Strategic Issues in Product Recovery Management. California Management
Review, 37 (2), 114-135

15. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Dumping

16. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Landfilling

17. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Incineration:
energy recovery, waste-to-energy

18. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Any alternatives
to downcycling or landfilling?
17

19. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
From cradle-to-grave to
cradle-to-cradle (C2C):
CIRCULAR ECONOMY
• A new approach to product design
(design is the key phase)
• Products can be conceived as:
– Biological nutrients - the biosphere
– Technical nutrients (avoid
downcycling) – the technosphere
18

20. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM 19

21. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
• REDUCE (reuse, recycle) vs REGENERATIVE ABUNDANCE
Degrowth vs C2C
20

22. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
The INTEGRATIVE FRAMEWORK
of the CIRCULAR ECONOMY
Watch vídeo:
http://www.mckinsey.com/videos/video?vid=3132577493001&plyrid=2399849255001&Height=360&Width=480
21

23. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM 22
www.ellenmacarthurfoundation.org
The INTEGRATIVE FRAMEWORK
of the CIRCULAR ECONOMY

24. R. Carrasco-Gallego - Economía Circular - Seminario itdUPM
Servicize it!
Proyecto SPREE:
https://www.youtube.com/watch?v=ElvsiGhyak8
New business models:
servicizing, sharing economy, …
Sharing economy
23

25. EJEMPLO:
WWW.BUNDLES.NLBundles desarrolló un negocio de
pago por lavado (venta de
paquetes de ciclos de lavado
('paquetes') en lugar de lavadoras.
USO DE RECURSOS MENOS
INTENSIVOS Al adjuntar un
dispositivo a sus lavadoras la
empresa es capaz de mantener
propiedad de las máquinas
mientras se controla su uso.
Las estadísticas recogidas en una
App de lavado, proporcionan al
cliente el costo total de hacer su
lavandería, el consumo de energía,
agua y detergente.
Esto no sólo reduce los costes para
el cliente, sino que también
prolonga la vida de la máquina

26. ECONOMÍA CIRCULAR
Seminario itdUPM - 24 de noviembre de 2017
ruth.carrasco@upm.es
Carrasco-Gallego R (2010) A management model for closed-loop
supply chains of reusable articles.
https://doi.org/10.20868/UPM.thesis.37832
GRACIAS POR VUESTRA ATENCIÓN
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