The document analyzes the cover of a university magazine, noting that the eye-level mid-shot of a casually dressed student in an office setting aims to directly and comfortably address readers through a friendly and realistic tone established by warm colors and lighting.

1. Magazine cover
analysis
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Miles orec

2. Analysis
• Direct mode of address through
direct non verbal
communication
• Office setting relates to basic
topic of magazine (university)
• Eye level mid shot connotes
comfort and familiarity
• Casual costume makes subject
appear friendly/relatable to
target audience of students

3. Analysis
• Realistic image is used to represent
university magazine is based in
• Warm selection of colours
generates a friendly tone
• High key lighting is used with colour
palette to further promote friendly
tone
• Large, rectangular font is used to
suggest to the reader that the
content of magazine will be direct
and focused

4. Analysis
• Ridgewater college is
represented by the student on
the cover
• Positive representation, the
mise en scene and overall
tone of the image paired with
the students casual and
comfortable paralanguage
suggests to the reader that
the university shares these
qualities