initial research ruby films

1. Initial Research
Part One

2. Ruby Films
My chosen media institution

3. When and Why was the
company founded?
 In 1999, Alison Owen, an English film producer,
formed the London based film production
company-Ruby Films
 In 2007, Paul Trijbits joined Owen as a partner

4. Compare the size of the
company to other film
companies
 It is now among the top 40 film production
companies in the UK
 An Indie categorized company
 They have been able to cast actors and
actresses such as Tom Hanks, Aaron Johnson,
Helena Bonham Carter, Scarlett Johansson,
Natalie Portman, Daniel Craig and Gwyneth
Paltrow
 The affordably produce not only films but
television series also such as Case Histories,
Dancing on the Edge and Aphrodite Fry

5. Films they have produced
and marketed
 Saving Mr Banks
Budget: $35 million Box Office: $112.5 million
 The Men Who Stare At Goats
Budget: $24 million Box Office: $68,968,688
 Jane Eyre
Box Office:$34,710,627
 The Other Boleyn Girl
Budget: $35 million Box Office: $ 77,713,866
 Tamara Drewe
Box Office: $11,910, 695

6. Genre of Films produced
 The genre of films Ruby Films produce
varies
 The majority have comedic aspects
revolving around a dramatic storyline
 Others can involve more action elements
or biographical themes

7. Films I’m going to watch
 Sylvia
 Fish tank
 Unfriended-not company film
 The Other Boleyn Girl
 Five Minutes of Heaven
 Brick Lane
 Chatroom

8. Process of production
 This is the stage in which all the planning for the
project takes place
 During pre-production, the production is broken
down into individual scenes and all the locations,
props, cast members, costumes, special effects
and visual effects are identified
 The script, if not already complete, is written at this
stage
 A schedule is produced and arrangements are
made for the necessary elements or people to be
available to the film-makers at the appropriate
times
Pre-Production

9.  This is the stage at which all the filming is carried
out
 All scenes planned out in pre-production are
filmed at the relevant locations
 Each scene is filmed as many times as the director
deems fit, to ensure the filiming is done correctly,
all necessary shots are taken and the best quality
scenes are available to be used to construct the
film
Process of production
Production

10.  This is the stage in which the film is assembled by the editor
 The first job of the film editor is to build a rough cut taken from
sequences (or scenes) based on individual "takes" (shots) which
allows the selection and ordering of the best shots
 The next step is to create a fine cut by getting all the shots to
flow smoothly in a seamless story by trimming - the process of
shortening scenes by a few minutes, seconds, or even frames
 All music, graphics, menus etc. are added in the next stage
 After the fine cut has been screened and approved by the
director and producer, the picture is "locked," meaning no
further changes are made
Process of production
Post-Production

11. Distribution
 Distribution refers to the marketing and
circulation of movies in theatres and
home viewing
 It is finding out the identification and
delivery of when to receive the largest
possible audience for a film release

12. Process of Distribution
 Distributor develops relapse strategy that considers release date
and takes delivery of master print of finished film
 Distributor presents film to exhibiters and negotiates bilateral
agreements to have it shown in cinemas
 Distributors’ marketing campaign aims to create a ‘want to see’
buzz among target audience and launches film
 Film prints/disks are delivered to cinema a few days before
opening
 Films run extends any number of weeks subject to demand, which
may be augmented by additional marketing
 Following run in cinema, film released in subsequent windows and
quality becomes a catalogue title

13. Marketing
 Film is marketed to the media with test
screenings, poster, trailers, TV spots, radio,
newspaper and internet generating heat for the
film when it comes out
 Film is exhibited in premieres to get media
coverage attracting people to want to see the
film
 Film is sold in-flight and hotel pay per view, on
DVD, and finally on television