Codes & convensions of print advertisementJames Davies
This document outlines codes and conventions for Channel 4 print advertisements. It notes that advertisements typically feature a striking image that dominates the ad to grab attention, with the Channel 4 logo in the top right corner. A banner, tagline, and air date/time information are also included to inform viewers about the show. Advertisements stick to a simple color scheme and font to maintain consistency across promotions. They also include limited text to intrigue viewers without revealing too much about the documentary's content. Images are minimally manipulated and formatted to fit standard A4 page sizes for easy placement in print publications.
The document summarizes data from a study of mobile action codes, including QR codes, in the top 100 US magazines in Q1 2012. Some key findings:
- The number of codes printed increased significantly year-over-year, with 1365 codes in Q1 2012 versus 352 in Q1 2011.
- QR codes dominated the market, accounting for over 80% of all codes.
- For the first time, the percentage of magazine pages containing a code exceeded 8% each month of the quarter.
- Codes were primarily used for branding through video, e-commerce, opt-ins/sweepstakes, and social media engagement.
The document evaluates how effective the combination of the main documentary product and ancillary texts (print and radio adverts) are. It finds they are effective due to several factors:
1) The adverts follow the same codes and conventions as similar real-world products, such as using simple images and slogans that embody the documentary's topic.
2) The adverts successfully relate to and represent the main documentary through shared visual elements like color schemes, sound bites from interviews, and continuity in voiceovers.
3) Together the products work as a cohesive package by integrating the documentary's central issue of hair stereotypes and giving clues to draw in audiences while professionally relating all pieces through consistent branding.
The document analyzes Apple's "Get a Mac" advertising campaign from 2006. It discusses the symbolism used in the ads to represent Macs and PCs. For example, the casual clothing of the Mac actor represents freedom and creativity, while the suit of the PC actor represents corporate repression. It also examines how the ads target average consumers, not IT professionals, and present objective truths about the superior design and security of Macs compared to PCs. The analysis finds the ads were carefully crafted to convey their message in an engaging way and provide a good return on Apple's advertising investment.
This document compares and contrasts two communication methods: smoke signals and email. It asks the reader to consider how the pictures of each are similar and different, and how the methods themselves are the same or vary in how they transmit messages. Links to images of smoke signals are provided for reference. The document poses questions to prompt critical thinking about older and modern technological means of sharing information.
The document discusses visual and verbal rhetoric used in advertising. It explains how advertisers carefully consider what information to convey and how to control the audience's perception. Advertisers study target demographics to understand their perspectives and appeal to their desires, needs, and fears. Both the textual and visual elements of ads are designed to engage audiences and shape culture by appealing to desires, beliefs, politics, and lifestyle. Context is also important, as ads engage with the surrounding publications, society, places, and events.
This document analyzes how the student's media documentary project uses, develops, and challenges conventions of real documentaries. It finds that the project takes a hybrid approach, using expository and reflexive documentary styles. It employs many standard documentary techniques like voiceovers, interviews, establishing shots, and music to set tone. However, it also includes some unconventional elements like warnings and flashes in the opening. Overall, the analysis concludes the project largely conforms to documentary conventions to engage audiences like a real media product.
New media studies_Analysing print advertisementsRanju Ravindran
This document discusses and analyzes several print advertisements, including an ad from PETA showing the harsh reality of fur coat production by juxtaposing a skinned animal with a woman in a dress, an ad about global warming showing an hourglass where melting ice floods a town to represent the threats of climate change, and anti-smoking ads that use different perspectives to highlight the harms of smoking, including one ad that combines an adult's hand with a child's body to represent the dangers of secondhand smoke.
Codes & convensions of print advertisementJames Davies
This document outlines codes and conventions for Channel 4 print advertisements. It notes that advertisements typically feature a striking image that dominates the ad to grab attention, with the Channel 4 logo in the top right corner. A banner, tagline, and air date/time information are also included to inform viewers about the show. Advertisements stick to a simple color scheme and font to maintain consistency across promotions. They also include limited text to intrigue viewers without revealing too much about the documentary's content. Images are minimally manipulated and formatted to fit standard A4 page sizes for easy placement in print publications.
The document summarizes data from a study of mobile action codes, including QR codes, in the top 100 US magazines in Q1 2012. Some key findings:
- The number of codes printed increased significantly year-over-year, with 1365 codes in Q1 2012 versus 352 in Q1 2011.
- QR codes dominated the market, accounting for over 80% of all codes.
- For the first time, the percentage of magazine pages containing a code exceeded 8% each month of the quarter.
- Codes were primarily used for branding through video, e-commerce, opt-ins/sweepstakes, and social media engagement.
The document evaluates how effective the combination of the main documentary product and ancillary texts (print and radio adverts) are. It finds they are effective due to several factors:
1) The adverts follow the same codes and conventions as similar real-world products, such as using simple images and slogans that embody the documentary's topic.
2) The adverts successfully relate to and represent the main documentary through shared visual elements like color schemes, sound bites from interviews, and continuity in voiceovers.
3) Together the products work as a cohesive package by integrating the documentary's central issue of hair stereotypes and giving clues to draw in audiences while professionally relating all pieces through consistent branding.
The document analyzes Apple's "Get a Mac" advertising campaign from 2006. It discusses the symbolism used in the ads to represent Macs and PCs. For example, the casual clothing of the Mac actor represents freedom and creativity, while the suit of the PC actor represents corporate repression. It also examines how the ads target average consumers, not IT professionals, and present objective truths about the superior design and security of Macs compared to PCs. The analysis finds the ads were carefully crafted to convey their message in an engaging way and provide a good return on Apple's advertising investment.
This document compares and contrasts two communication methods: smoke signals and email. It asks the reader to consider how the pictures of each are similar and different, and how the methods themselves are the same or vary in how they transmit messages. Links to images of smoke signals are provided for reference. The document poses questions to prompt critical thinking about older and modern technological means of sharing information.
The document discusses visual and verbal rhetoric used in advertising. It explains how advertisers carefully consider what information to convey and how to control the audience's perception. Advertisers study target demographics to understand their perspectives and appeal to their desires, needs, and fears. Both the textual and visual elements of ads are designed to engage audiences and shape culture by appealing to desires, beliefs, politics, and lifestyle. Context is also important, as ads engage with the surrounding publications, society, places, and events.
This document analyzes how the student's media documentary project uses, develops, and challenges conventions of real documentaries. It finds that the project takes a hybrid approach, using expository and reflexive documentary styles. It employs many standard documentary techniques like voiceovers, interviews, establishing shots, and music to set tone. However, it also includes some unconventional elements like warnings and flashes in the opening. Overall, the analysis concludes the project largely conforms to documentary conventions to engage audiences like a real media product.
New media studies_Analysing print advertisementsRanju Ravindran
This document discusses and analyzes several print advertisements, including an ad from PETA showing the harsh reality of fur coat production by juxtaposing a skinned animal with a woman in a dress, an ad about global warming showing an hourglass where melting ice floods a town to represent the threats of climate change, and anti-smoking ads that use different perspectives to highlight the harms of smoking, including one ad that combines an adult's hand with a child's body to represent the dangers of secondhand smoke.
1. This document outlines the aims and topics covered in the course LZ411 - Critical Media Theory, which includes examining the language of advertising, conducting semiotic analyses of ads, and analyzing myth and ideology in advertising.
2. It discusses how advertising creates meaning and structures through persuasion, using devices like juxtaposition, narrative, metaphor and connecting products to cultural signifiers. Intertextuality, where ads reference other texts, is also analyzed.
3. Specific advertising examples are semiotically analyzed to show how meanings are transferred from signifiers like brands to products through communicative strategies and connecting objects to people. The role of myth and gender in advertising is also examined.
The document discusses several key elements that are commonly found in film posters across different genres. Most film posters include a billing block that provides information about the producers, directors, and other crew. The colors used are typically genre-specific to help viewers quickly identify the type of film. The title of the film is always prominently displayed in the top, middle, or bottom third of the poster. A tagline is also usually present to summarize the film in a memorable phrase. The main image typically takes up most of the poster and features the main character(s). These elements are designed to attract audience attention and intrigue them about the film.
Most advertisements follow certain conventions: they include a picture filling the background, a slogan, and a logo to help audiences identify the advertiser. Advertisements also aim to create continuity across multiple ads by keeping the same style of photography, font, and visual elements. Sometimes images are manipulated or seek to educate rather than promote a product directly. Ads may also contain just text or make use of intertextuality by borrowing elements from other media texts, sometimes for humor or irony.
This is my powerpoint for Film Poster Codes and Conventions that I am using for my research and planning in my Media Studies A2 Course at Sixth Form Year 13.
The document provides information about advertising, including its definition, objectives, and techniques. It discusses how advertising aims to turn people's attention towards specific products or services by communicating information to induce people to buy. The summary also mentions that advertising agencies can help plan strategies to differentiate products from competitors and communicate information to consumers. Finally, it states that advertising works by moving potential buyers through stages from awareness to interest to desire to action.
1) The document outlines the planning and preparation for two television advertisements - one for a high-end perfume brand and one for a high street clothing store.
2) It discusses different types of television ads and provides examples of successful perfume and clothing store ads.
3) The target audiences are identified as women aged 21-40 for the perfume ad and teenagers/young adults aged 14-24 for the clothing store ad.
The document analyzes a print advertisement created by the author against the codes and conventions of real print advertisements. It compares elements of the author's advertisement, such as using the Channel 4 logo and including the time and date, to those found in typical print ads and the Channel 4 style guide. Screenshots are provided from the author's advertisement highlighting where certain codes and conventions, like using simple graphics and limited words, were followed. Examples of other Channel 4 print ads are also shown to demonstrate similarities in design elements.
This document discusses various codes and conventions used in television advertising, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to recall different codes and conventions they've seen, defines iconography, discusses how editing and sound are used to construct ads, and asks the reader to identify codes and conventions in a sample Guinness ad.
To create an effective documentary advert poster, it must follow specific codes and conventions. It requires one striking image to attract audiences, measurements that match the broadcasting channel, and a witty slogan that relates to the image. Additional essential elements include logos placed in designated areas, a simple color scheme, scheduling information in a color block, and labeling the channel, title, and slogan.
This document discusses various print media and their key features for analysis. It covers magazine covers, print advertisements, film posters, web pages, newspapers, CD covers, and computer game covers. For each medium, it identifies important elements to analyze such as visual codes, layout/design, genre, and purpose. The goal is to understand how each medium conveys information and targets its intended audience through textual and visual elements.
The document provides a history of television advertising including:
- The first TV ad aired in the United States in 1941 advertising Bulova watches.
- 1948 proved to be a breakthrough year for TV advertising.
- The first UK TV ad aired in 1955 advertising Gibbs toothpaste.
- A 2007 Gorilla ad for Cadbury's Dairy Milk boosted sales by 9% and became the most watched YouTube video ever.
- The most expensive recorded ads include a $20 million Guinness ad and $14.2 million political ad in the United States.
This document provides an overview of a case study assignment on representations and receptions in television advertising. It includes:
1) An introduction to the case study, which will focus on conventions of TV ads, language and messages, and how audiences interpret ads.
2) A section on common types of TV ad formats, including mini-dramas, spokesperson ads, pitch presentations, and voiceovers.
3) A discussion of how representations are constructed through signs and codes in media texts, and how these representations are interpreted based on a viewer's experiences and demographic factors.
- Traditional media measurement relies on self-reported data that may not accurately capture actual media consumption. Newer passive measurement technologies provide more objective data on usage.
- For each medium, viewers/readers/listeners are operationally defined based on self-reported diaries or actions like pushing buttons, but these definitions may not accurately reflect engagement with the content.
- As media shifts to digital platforms, measurement will provide more granular data on user behavior and impact, but detection of actual attention remains a challenge.
The combined effect of television, internet, and print advertising on societyComputerman Friend
The document discusses the evolution of advertising and how consumers interact with different media like television, internet, radio and print. It notes that television and radio make up the majority of media consumption time but internet usage is growing. The document also examines how advertising through multiple media can create synergistic effects and influence consumer purchasing decisions. While television and print currently dominate advertising spending, internet advertising is growing rapidly and may soon surpass other media.
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
The document summarizes several Axe body spray commercials. The commercials depict women becoming attracted to men after they use Axe body spray, swarming towards them in various exaggerated and improbable scenarios. They portray women as objects for the male gaze and fetishes to appeal to viewers' narcissism and associate the product with sex appeal and attracting beautiful women. This allows the product to be marketed and sold successfully.
The Cadbury's gorilla advert uses a close up shot of the gorilla that zooms out to show drums, with a linear editing structure. It features the song "In the Air Tonight" to elicit an emotional response from viewers and associate the brand with positive feelings. The Skittles advert tells a linear anti-realistic story using dialogue to convey different emotions from characters. The Volkswagen advert focuses camera shots on the main character and uses a steady linear narrative to build up to a comedic ending.
This document analyzes the style of several advertisements. It discusses ads for Sony Bravia that use surreal or humorous concepts, Old Spice ads that are parodies, a Lynx ad that relies on sex appeal, a Sky ad featuring David Beckham to leverage his fame, a Go Compare ad that relies on repetition, a Think ad that uses shock, and a Skoda Fabia ad that relies on intertextuality and humor by building a car out of unusual materials. The document examines how each style is an appropriate technique for the product being advertised and whether the ads are successful based on their memorability and ability to get their point across.
The document defines advertising and discusses its importance and role in brand promotion. It provides definitions of advertising as a paid, non-personal form of communication from an identified sponsor using mass media to influence an audience. Advertising creates brand awareness, interest, and drives consumers to shops. It is an effective way to communicate with a large audience and helps create brand image. The document also discusses best practices for effective advertising, such as being informative, entertaining, memorable, and standing out from competitors.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
1. This document outlines the aims and topics covered in the course LZ411 - Critical Media Theory, which includes examining the language of advertising, conducting semiotic analyses of ads, and analyzing myth and ideology in advertising.
2. It discusses how advertising creates meaning and structures through persuasion, using devices like juxtaposition, narrative, metaphor and connecting products to cultural signifiers. Intertextuality, where ads reference other texts, is also analyzed.
3. Specific advertising examples are semiotically analyzed to show how meanings are transferred from signifiers like brands to products through communicative strategies and connecting objects to people. The role of myth and gender in advertising is also examined.
The document discusses several key elements that are commonly found in film posters across different genres. Most film posters include a billing block that provides information about the producers, directors, and other crew. The colors used are typically genre-specific to help viewers quickly identify the type of film. The title of the film is always prominently displayed in the top, middle, or bottom third of the poster. A tagline is also usually present to summarize the film in a memorable phrase. The main image typically takes up most of the poster and features the main character(s). These elements are designed to attract audience attention and intrigue them about the film.
Most advertisements follow certain conventions: they include a picture filling the background, a slogan, and a logo to help audiences identify the advertiser. Advertisements also aim to create continuity across multiple ads by keeping the same style of photography, font, and visual elements. Sometimes images are manipulated or seek to educate rather than promote a product directly. Ads may also contain just text or make use of intertextuality by borrowing elements from other media texts, sometimes for humor or irony.
This is my powerpoint for Film Poster Codes and Conventions that I am using for my research and planning in my Media Studies A2 Course at Sixth Form Year 13.
The document provides information about advertising, including its definition, objectives, and techniques. It discusses how advertising aims to turn people's attention towards specific products or services by communicating information to induce people to buy. The summary also mentions that advertising agencies can help plan strategies to differentiate products from competitors and communicate information to consumers. Finally, it states that advertising works by moving potential buyers through stages from awareness to interest to desire to action.
1) The document outlines the planning and preparation for two television advertisements - one for a high-end perfume brand and one for a high street clothing store.
2) It discusses different types of television ads and provides examples of successful perfume and clothing store ads.
3) The target audiences are identified as women aged 21-40 for the perfume ad and teenagers/young adults aged 14-24 for the clothing store ad.
The document analyzes a print advertisement created by the author against the codes and conventions of real print advertisements. It compares elements of the author's advertisement, such as using the Channel 4 logo and including the time and date, to those found in typical print ads and the Channel 4 style guide. Screenshots are provided from the author's advertisement highlighting where certain codes and conventions, like using simple graphics and limited words, were followed. Examples of other Channel 4 print ads are also shown to demonstrate similarities in design elements.
This document discusses various codes and conventions used in television advertising, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to recall different codes and conventions they've seen, defines iconography, discusses how editing and sound are used to construct ads, and asks the reader to identify codes and conventions in a sample Guinness ad.
To create an effective documentary advert poster, it must follow specific codes and conventions. It requires one striking image to attract audiences, measurements that match the broadcasting channel, and a witty slogan that relates to the image. Additional essential elements include logos placed in designated areas, a simple color scheme, scheduling information in a color block, and labeling the channel, title, and slogan.
This document discusses various print media and their key features for analysis. It covers magazine covers, print advertisements, film posters, web pages, newspapers, CD covers, and computer game covers. For each medium, it identifies important elements to analyze such as visual codes, layout/design, genre, and purpose. The goal is to understand how each medium conveys information and targets its intended audience through textual and visual elements.
The document provides a history of television advertising including:
- The first TV ad aired in the United States in 1941 advertising Bulova watches.
- 1948 proved to be a breakthrough year for TV advertising.
- The first UK TV ad aired in 1955 advertising Gibbs toothpaste.
- A 2007 Gorilla ad for Cadbury's Dairy Milk boosted sales by 9% and became the most watched YouTube video ever.
- The most expensive recorded ads include a $20 million Guinness ad and $14.2 million political ad in the United States.
This document provides an overview of a case study assignment on representations and receptions in television advertising. It includes:
1) An introduction to the case study, which will focus on conventions of TV ads, language and messages, and how audiences interpret ads.
2) A section on common types of TV ad formats, including mini-dramas, spokesperson ads, pitch presentations, and voiceovers.
3) A discussion of how representations are constructed through signs and codes in media texts, and how these representations are interpreted based on a viewer's experiences and demographic factors.
- Traditional media measurement relies on self-reported data that may not accurately capture actual media consumption. Newer passive measurement technologies provide more objective data on usage.
- For each medium, viewers/readers/listeners are operationally defined based on self-reported diaries or actions like pushing buttons, but these definitions may not accurately reflect engagement with the content.
- As media shifts to digital platforms, measurement will provide more granular data on user behavior and impact, but detection of actual attention remains a challenge.
The combined effect of television, internet, and print advertising on societyComputerman Friend
The document discusses the evolution of advertising and how consumers interact with different media like television, internet, radio and print. It notes that television and radio make up the majority of media consumption time but internet usage is growing. The document also examines how advertising through multiple media can create synergistic effects and influence consumer purchasing decisions. While television and print currently dominate advertising spending, internet advertising is growing rapidly and may soon surpass other media.
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
The document summarizes several Axe body spray commercials. The commercials depict women becoming attracted to men after they use Axe body spray, swarming towards them in various exaggerated and improbable scenarios. They portray women as objects for the male gaze and fetishes to appeal to viewers' narcissism and associate the product with sex appeal and attracting beautiful women. This allows the product to be marketed and sold successfully.
The Cadbury's gorilla advert uses a close up shot of the gorilla that zooms out to show drums, with a linear editing structure. It features the song "In the Air Tonight" to elicit an emotional response from viewers and associate the brand with positive feelings. The Skittles advert tells a linear anti-realistic story using dialogue to convey different emotions from characters. The Volkswagen advert focuses camera shots on the main character and uses a steady linear narrative to build up to a comedic ending.
This document analyzes the style of several advertisements. It discusses ads for Sony Bravia that use surreal or humorous concepts, Old Spice ads that are parodies, a Lynx ad that relies on sex appeal, a Sky ad featuring David Beckham to leverage his fame, a Go Compare ad that relies on repetition, a Think ad that uses shock, and a Skoda Fabia ad that relies on intertextuality and humor by building a car out of unusual materials. The document examines how each style is an appropriate technique for the product being advertised and whether the ads are successful based on their memorability and ability to get their point across.
The document defines advertising and discusses its importance and role in brand promotion. It provides definitions of advertising as a paid, non-personal form of communication from an identified sponsor using mass media to influence an audience. Advertising creates brand awareness, interest, and drives consumers to shops. It is an effective way to communicate with a large audience and helps create brand image. The document also discusses best practices for effective advertising, such as being informative, entertaining, memorable, and standing out from competitors.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
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Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
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