2. FACEBOOK
• INTRODUCTION
Facebook, arguably the most
famous social networking site,
comes with its own pros and
cons.
Facebook has helped to create a brand for
many individuals and businesses.
Moreover, it’s a major source
of entertainment for people around the
globe. Since Facebook is a global social
networking site available in various parts of
the world, location is not a barrier.
3. ADVANTAGES AND DISADVANTAGES
• Advantages:
●Facebook for Dating
Facebook is also known for finding dates.
Indeed, with a social network powered by over 1
billion active users, it’s easy to find a date that
shares common interests and hobbies.
Finding dates in this way, much of the time you
won’t get into incompatibility issues. (Much of the
time…)
One should be careful about fake Facebook
profiles, though, as they are usually created by
stalkers or spammers
4. ●Facebook for Business
Facebook is one of the largest sites in the world where we are
not only allowed, but encouraged to connect with everyone.
Anyone can take advantage of Facebook to maintain a good
relationship with others who identify with certain tastes or
products. This is very important because as a business, you can
sell or promote a product/service to a highly targeted
audience, thus increasing the possibilities of making money on
internet.
Facebook allows the establishment of partnerships between various
projects. Moreover, using a Facebook fan page, you can increase your
brand value and social media presence for your business. If used
properly, Facebook can help you find new leads and clients.
●Facebook Video Chatting
Facebook can also be used as video chat tool.
Recently, Facebook implemented the Facebook video chat
feature in partnership with Skype. Now you can make video
calls to your friends using Facebook’s inbuilt video chat
5. ●Facebook for Image and Video Hosting
You can also use Facebook as a site to host images and videos. You
can set privacy levels for individual albums to control who can see
what you share.
Moreover, you can always download your complete collection of
Facebook photos and videos using the Facebook backup
account feature.
●Facebook for News & Information
The real advantage of Facebook is that it’s a real-time social
networking site. This makes it one of the best sources to stay
updated with the latest news and information. Major news usually
goes viral on Facebook, and most brands use it to announce
important things regarding their products/services.
Bloggers and internet marketers can subscribe to popular blog fan
pages and keep themselves aware of the latest updates. In fact, I
have one profile just to gather news.
6. Disadvantages:
●Facebook Privacy
One of the major concerns and disadvantages of Facebook has to do
with Facebook’s privacy.
In the past, it has created a lot of buzz due to sudden changes, but
now Facebook has simplified its privacy settings.
Another thing to consider has to do with
the availability of really personal
information, whether it’s in video,
pictures, or text.
Here’s a good rule:
•Never give out too much personal
information.
All throughout the internet, we should
always keep in mind the privacy of our
7. ●Private Status Published Publicly
Even though Facebook has simplified its privacy settings, many
unknowing users still end up publishing private images and
status updates publicly.
Also, people usually keep their Facebook friends list visible to
the public, and this helps Facebook stalkers find more
information about you.
●Fake Facebook Profiles
Facebook is full of fake profiles.
There is no limit to these profiles.
Most of them are created by stalkers
or marketers looking to gain more
friends and use it for their marketing
purposes.
There are many ways by which you
can identify a fake Facebook
8. ●Not Using Facebook List Feature
Many users still don’t use the Facebook list feature which is very helpful
to keep your status updates targeted to a specific group of friends (e.g
college friends, office friends, etc.)
I’m sure you don’t want to get fired from your job because of silly status
updates about how much your boss sucks
●Time-consuming
Of all of Facebook’s disadvantages, I believe
this is one of the major reasons why
people deactivate or delete their Facebook
profile. Being one of the best ways to stay
updated about what your friends are doing,
people spend too much time on this vast
social networking site.
Facebook offers many entertainment
applications and games which engage users to
9. ●Conclusion:
Weighing the scales, where we put the advantages and
disadvantages of Facebook, we can conclude that, if
Facebook is used in the right proportions, and with proper
care, it can be a powerful tool for marketing and
networking.
In particular, any online or offline business can leverage
the power of Facebook for business success. It’s why
Facebook has become, in a short time, one of the most
widely used marketing tools in today’s business world.
While there are some disadvantages, they can be overcome
with some knowledge about the platform, and a little bit of
self-discipline. In other words, the advantages outweigh the
disadvantages.
