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Training Trumps Both Products and Service 
i-recruit 
Address: Suite 5/134 Racecourse Road Ascot QLD 4007 
Phone: 07 3868 3525
For companies to survive, they need to grow. Stagnant businesses get overrun, and go under fighting for relevance. Every business owner and manager knows the only way is up, but what is not clear is the way to get there. There are so many aspects of a business, which ones should they focus on to maximise growth when they have the opportunity? 
Product-centric 
Most businesses emphasise products and services so they do not just retain the audience they have, but attract an even bigger one when they upgrade. This makes sense as a strategy, but while it prioritises clients and customers, it neglects the efforts of the people sitting behind the counter. 
This is a trap that most businesses fall into: they prioritise the customers, which place more pressure on the staff to provide excellent service to more people. This may not seem like much, but it breeds fatigue and dissatisfaction within the ranks, causing some of the staff that made the company great to move on to greener pastures.
Training-centric 
Any manager worthy of the name knows this is never a good thing. Sure, companies can hire a replacement with the same or better credentials, but they will still need to take time to adjust to the culture and internal operations. The problem is, all of the company’s resources are focused on maximising work, there is very little dedicated to educating new employees on how things are done. 
Companies stand more to gain if they hold off on upgrading their products and services, and focus on training and education of their employees.
This may not expand customer base immediately, but it fosters loyalty to the company. That is because it promises growth, and allows employees to perform more efficiently. 
Focused education prepares the company for when it does decide to upgrade. Training programs can easily bring new employees up to speed, and current staff can handle the influx of new clients without compromising quality of service. By focusing on training, the company can attain stable growth while achieving faster gains as the company expands. 
SOURCES: 
https://depts.washington.edu/ctpmail/PDFs/S3-Resources-10-2009.pdf 
http://www.i-recruit.com.au/ 
http://www.artofthestart.com/importance-of-training/

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Training trumps both products and service

  • 1. Training Trumps Both Products and Service i-recruit Address: Suite 5/134 Racecourse Road Ascot QLD 4007 Phone: 07 3868 3525
  • 2. For companies to survive, they need to grow. Stagnant businesses get overrun, and go under fighting for relevance. Every business owner and manager knows the only way is up, but what is not clear is the way to get there. There are so many aspects of a business, which ones should they focus on to maximise growth when they have the opportunity? Product-centric Most businesses emphasise products and services so they do not just retain the audience they have, but attract an even bigger one when they upgrade. This makes sense as a strategy, but while it prioritises clients and customers, it neglects the efforts of the people sitting behind the counter. This is a trap that most businesses fall into: they prioritise the customers, which place more pressure on the staff to provide excellent service to more people. This may not seem like much, but it breeds fatigue and dissatisfaction within the ranks, causing some of the staff that made the company great to move on to greener pastures.
  • 3. Training-centric Any manager worthy of the name knows this is never a good thing. Sure, companies can hire a replacement with the same or better credentials, but they will still need to take time to adjust to the culture and internal operations. The problem is, all of the company’s resources are focused on maximising work, there is very little dedicated to educating new employees on how things are done. Companies stand more to gain if they hold off on upgrading their products and services, and focus on training and education of their employees.
  • 4. This may not expand customer base immediately, but it fosters loyalty to the company. That is because it promises growth, and allows employees to perform more efficiently. Focused education prepares the company for when it does decide to upgrade. Training programs can easily bring new employees up to speed, and current staff can handle the influx of new clients without compromising quality of service. By focusing on training, the company can attain stable growth while achieving faster gains as the company expands. SOURCES: https://depts.washington.edu/ctpmail/PDFs/S3-Resources-10-2009.pdf http://www.i-recruit.com.au/ http://www.artofthestart.com/importance-of-training/