iPOTT Software on wheels will be conducted at Garuda Mall , Bengaluru, on the 4th & 5th of June 11. Registrations will be open from the 1st of May 2011. The Participations are limited and registrations will be closed once the cut off numbers are reached.

1. Event promotion is a key activity in every marketing plan. It is aimed at increasing sales in the short term
by employing promotional schemes which effectively increases the customer awareness of the business
and its products.
Indian Software Product Market is going to get extremely bullish… its time for software vendors to time
test and prepare their products for this new emerging market…
iPOTT is always looking at new & innovative ways to expose Software. In a similar effort we are re-
introducing few of our services. But a lot of rethinking, revamping etc has gone into the service. The
scale of offering is also bigger much bigger. We introduced Ad-apt couple of weeks back and here is the
next one.
Software On Wheels™ is a creative platform for domestic and overseas promoters. The Participating
Software Products will be showcased by iPOTT to a diverse user sectors. Stalls / podiums will be set up
in prominent locations in various cities for exposing software.
iPOTT Software on wheels will be conducted at Garuda
Mall , Bengaluru, on the 4th & 5th of June 11.
Registrations will be open from the 1st of May 2011.
Garuda Mall is one of the biggest malls in south India. It
is spread out over 75,000 sq. meters and includes 26,000
sq. meters of shopping and entertainment space on five
floors and 120 stores.

2. Why Software on Wheels
Indian Software Product Market is going to get extremely
bullish… its time for software vendors to time test and
prepare their products for this new emerging market…
According to a recent study by Nasscom and Bangalore-based management consulting firm Zinnov Management
Consulting, sales of software products are expected to increase from US$294 billion at present to US$537 billion by
2015. The study estimates that by 2015 the addressable market for Indian software products could be US$290
billion to US$315 billion.
The above statement and numbers are not astrological predictions. Anyone who has tracked the software product
business in India since 1980 would be able to understand this optimism. According to the Nasscom-Zinnov study,
from 1985 to 1990, India was home to some 350 software product companies. But Indian market has its own
typical challenges. Huge gestation periods, lack of markets etc. Products were tough to market and sell. So we
had a lot of companies shutdown and rest grew to be service companies.
Times have changed India has moved into ‘IT does Matter’ world. Though we cannot claim that the earlier
problems have disappeared, yet there is a very comforting factor in the growing domestic market. More so the
growth in the domestic market is due to the demand from the small and medium business (SMB) segment. There
are two key reasons for this. First, the Nasscom-Zinnov study estimates, the SMB share of domestic IT spending will
increase from 38% at present to 50% by 2015. Second, SMBs' requirements and buying patterns open a door for
domestic providers.
Zinnov notes "Multinationals find it easy to sell to large Indian enterprises because their buying patterns are
similar to that of large enterprises elsewhere in the world. But SMBs have very different and localized needs. This
makes it difficult for multinationals to address them and presents a huge opportunity for Indian players."
Working closely with Indian SMB customers will also help Indian companies make their products both "enterprise-
Software on Whee l Garuda| May 11
ready" and suitable for other markets, especially emerging markets, Subex's Menon says. "The domestic market is
a great place to make mistakes and learn, and that too at the lowest cost. It is also a great place for building
references."
…it’s time for software vendors to time test and prepare
their products for this new emerging market…
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3. Showoff at Garuda Mall, Bengaluru
Garuda Mall is one of the biggest malls in southIndia. It is spread out over 75,000 sq. meters and
includes 26,000 sq. meters of shopping and entertainment space on five floors and 120 stores. The
glittering retail palace has all Store chains from Shoppers Stop and Westside to Marks & Spencer and
Mango. Garuda’s entertainment options include the INOX, with five screens and 1,150 seats and activity
centres for children. Garuda Mall boasts the city’s largest integrated parking complex with enough space
to park a thousand cars and shoppertainment centre spread over five floors and two basements.
The week end traffic is expected at 1.2 lakhs for two days and iPOTT software on wheels is likely to
attract 40% crowd to the podium. We will have our open stall at the atrium of Garuda mall which
receives most of the crowd. The Atrium is visible from all 5 floors and our podium is open and
attractive to capture maximum attention. More about Garuda Mall
The podium will be a 15X15 elevated platform at the atrium. Registered Promotersof iPOTT can
participate in the event. The event is intended to expose software.
For more information write to us at info (at) ipott (dot) com.
Increasing Technology Expectations | 5/1/2009
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