Fiji Water is bottled in the Yaqara Valley of Fiji and began shipping to the US in 1997. It is considered a premium natural water and is now available globally. Fiji Water prides itself on being sourced from a protected natural aquifer deep underground. VEEN water comes from natural springs worldwide and is bottled in Finland, taking its name from the Finnish epic Kalevala. Evian water was discovered in France in 1789 and recognized for its health benefits. It became known as safe water for babies and focuses on limited edition designer bottles.

2. FIJI WATER: UNTOUCHED
Fiji Water is promoted as natural, artisan water sourced and bottled in
Fiji. The company was founded in 1996 by Canadian born David Gilmor.
Fiji water pride themselves in the fact that their product is only drawn
from the remote Yaqara Valley of Viti Levu. Here, hundreds of feet below
an ancient rainforest, is a vast, geologically unique, underground aquifer
from which the water is taken.
Fiji water began shipping to the USA in 1997, and then Fiji water started
its unique subscription delivery service in 1999. They supplying private jet
firm, Netjets with in-flight water in 2003. Fiji water re-branded in 2005, to
make the aesthetics of their bottle more in keeping with the product. In
2007 Fiji water was awarded the title of #1 premium water brand; Fiji
water also launched their sustainability initiative in this year. Fiji water is
now available in numerous countries across the globe, and is still
considered to be the most popular premium water product.

3. FIJI WATER PRINT AD
This print advertisement for Fiji Water highlights
the incredible natural beauty of Fiji, from where
the water is drawn, and proclaims it as paradise.
This technique can make people believe that if
they purchase the product: Fiji Water, then they
too will be taken to this amazing destination. This
advert will probably appeal to adults, in particular
those with hectic everyday lives that they want to
escape from.

4. VEEN: SMOOTH SPRING WATERS
VEEN was established in 2005; today they claim that their water is among
the purest on the planet- it is drawn from several different naturals
springs worldwide, although it is bottled in Konisaajo, Finland. The name
Veen comes from Veen Emonen ,Mother of the Water, that is introduced
in the Finnish national epic: Kalevala. VEEN is available in 0.33L and
0.66L/0.69L glass bottles in still and carbonated editions.
Among other commendations, VEEN was selected as the house water of
Harrods department store in June 2009.

5. VEEN PRINT AD
The absence of colour in this
advert means that it is almost
certainly aimed at adults, not
children. The very nature of
the VEEN brand means that
as a premium water, their
target audience will be of the
upper class. This print advert
is tailored to that
demographic, as it relies
upon the fact that the viewer
has acquired a good taste for
fine wines.

6. EVIAN: LIVE YOUNG
Evian water was discovered by The Marquis de Lessert, at spring on his
friend, Mr Cachat’s property in Evian-les-Bains in 1789. He also
experiences the benefits: his kidney stones are cured. The town and its
spring become famous as a result. In 1878 The French Academy of
Medicine recognizes the benefits of evian® Natural Mineral Water. Evian
focuses on producing water for babies in 1935, and becomes “the water for
feeding-bottles” its bacteria-free purity makes it safe to drink it without
boiling. Since then Evian has released as series of restaurant calibre,
limited edition bottles, including a millennium special edition bottle, and
the ‘haute-coutre’ edition bottle in 2008, designed by Jean-Paul Gaultier.

7. EVIAN PRINT AD
This Evian print advertisement
has a wide target audience. The
ad features a young child,
emphasising the fact that Evian
water is suitable for children,
however the advert also appears
to be aimed at adults, as the
image seems to be implying that
people who drink Evian water
stay young and interesting. The
advert offers this perspective by
comparing the grown man to his
baby counterpart.