This document provides tools and tips for digital marketing over multiple pages. It lists various websites, tools, and resources for search engine optimization, social media, content discovery, photo editing, analytics, and more. Subscription-based newsletters, conferences, and people to follow on social media are recommended. Google tools like Google Webmaster Tools (now called Google Search Console) and analytics programs are also highlighted. The document concludes with resources for small businesses and contact information.

1. Tools and Tips
• Making your life easier
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2. Tools and Tips – Part I
• Search Engine Roundtable
– www.seroundtable.com
• Webmaster World
– http://www.webmasterworld.com
• Good UI
– https://goodui.org
• Constant Contact – excellent tips newsletter to
signup to
– http://www.constantcontact.com/uk/index.jsp
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3. Subscription based....
More focused on SEO - https://www.seroundtable.com - they
have a subscribe option
Kim Garst- http://kimgarst.com - One of the top 10 tweeted
people in the USA! Great forFB
John Mueller - works for Google. A Google God.
https://plus.google.com/+JohnMueller/posts . You can follow
him with your G+ account
Search Engine Land - http://searchengineland.com - has
subscription option, excellent emails which he (Danny
Sullivan) issues every week, and he tweets very regularly for
the news as it's happening.
Danny Brown - http://dannybrown.me - good on blogging and
content
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4. Subscription based....
Amy Porterfield - http://www.amyporterfield.com - good on
social media in general
We Teach Social - http://weteachsocial.com/index.php/blog -
blog fairly regularly. Irish
Ian Cleary, RazorSocial - probably the guy I follow most - Irish -
http://www.razorsocial.com
Jakub Linowski - Has excellent website with superb ideas on
GUIs - http://www.goodui.org - he updates it regularly.
Helpful in interface design.
Fandom Marketing - http://fandommarketing.com - useful
ezine which you can subscribe to.
Christian K - http://www.christiankonline.com/blog - useful,
tho aimed at the high-end stuff
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5. Digital Marketing Map
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6. Tools and Tips – Part II
• Content discovery - BuzzSumo - www.buzzsumo.com
– Track what is trending
– Content discovery
– ID Influencers
– Free and Pro versions
• Social Media Platforms
– Facebook, Twitter, Pinterest, LinkedIN
• Aggregators
– Hootsuite, Buffer
• Short URLS
– Bitly – http://bbc.in/1zJKsFP
– Tiny URL – http://tinyurl.com/poyvgve
– Google - http://goo.gl/40Zdym
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7. Tools and Tips – Part III
• Page Speed Tools
– GT Metrix
– Google Page Speed Insights
– Pingdom
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8. Tools and Tips – Part IV
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Fast e-commerce website = Better Performance

9. Tools and Tips – Part V
• Useful tools
– Screenflow - www.telestream.net/Screenflow -
screen recording and editing software - £60 - has
MAC version
– Camtasia - www.techsmith.com/camtasia.html -
screen recording and editing software - £206 -
best for a PC
– Screenr - www.screenr.com - instant screencasts
– Google Alerts – lets you monitor internet for
interesting new content.
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10. Tools and Tips – Part VI
• Useful tools
– Facebook Apps
• www.shortstack.com - design facebook apps and
promotions
• www.offerpop.com - create and run contests
– Picture/photo editors
• www.canva.com/
• http://pixlr.com - excellent online photo & picture
editing tool
01/06/2015 10

11. Tools and Tips – Part VII
• Useful tools
– https://yoast.com/wordpress/plugins/seo - the
best WP plugin for WordPress
– www.screamingfrog.co.uk/seo-spider/
desktop program (PC or Mac) which crawls websites‘
links, images, CSS, script and apps from an SEO
perspective
– Broken link checker
http://xenus-link-sleuth.en.softonic.com - free
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12. Tools and Tips – Part VIII
View own & Competitors' websites
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13. Tools and Tips – Part IX
Google Web Master Tools
– www.google.com/webmasters/tools
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14. Tools and Tips – Part IX
Google Web Master Tools –
Google Search Console
• URL remains the same,
currently
• www.google.com/webmast
ers/tools
01/06/2015 14

15. Tools and Tips – Part X
The Beginners guide
to SEO
– http://static.seomo
z.org/files/SEOmoz
-The-Beginners-
Guide-To-SEO-
2012.pdf
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16. Where to go from here....
NI Business Info
– http://www.nibusinessinfo.co.uk/content/sales-marketing
– http://www.nibusinessinfo.co.uk/content/e-commerce
– http://www.nibusinessinfo.co.uk/content/online-business-networking-and-social-
networking
Get Invest NI support?
www.investni.com/about-us/what-we-do/how-we-support-business.html
Boosting Business
0800 181 4422
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17. Thank you!
Alison Nicholl Simon Hunter
17
uk.linkedin.com/in/alisonnicholl
0776 641 7547
alison.nicholl@investni.com
http://lnkd.in/9ce_mc
0777 152 8873
simon.hunter@investni.com