Thought Leadership for Startups by Lance Manning

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Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing.

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• Instead of traditional marketing approaches, startups can engage their target audiences with relevant content that proves their credibility as a trusted resource. More than just random blogging, an editorial strategy helps establish and grow conversations with customers thereby promoting brand awareness and loyalty.
• Explore ways to kick-start or improve your thought leadership efforts.

Published in: Business, Education
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Thought Leadership for Startups by Lance Manning

  1. 1. Thought Leadership for Startups Developing your Company’s “Voice” through Content Marketing @LanceKManning Lance@LanceManning.com
  2. 2. Content vs. DeliveryStartup Communications• Customers• Partners• Advisors• Investors VOICE• Media
  3. 3. • Architect + Modern + Dallas
  4. 4. Paul Graham
  5. 5. • Dave Chase – Chief Executive Officer – Microsoft, Accenture Healthcare, Internet Entrepreneur – Regular Writer for: • Huffington Post, TechCrunch, Online Journalism Review
  6. 6. Dharmesh Shah
  7. 7. Mint.com http://mashable.com/2011/05/01/content-marketing-tips/
  8. 8. Lesson 1• White Papers
  9. 9. Lesson 2• Blogs• 10 yrs
  10. 10. Content Marketing• Establish and grow conversations with your target audience• Becoming a trusted content resource will attract and retain their loyalty
  11. 11. Voice + Content Marketing• Step 1 – Editorial Strategy• Step 2 – Editorial Team• Step 3 – Editorial Calendar
  12. 12. Content Marketing Strategy http://www.contentmarketinginstitute.com
  13. 13. Thought Leadership for Startups Developing your Company’s “Voice” through Content Marketing @LanceKManning Lance@LanceManning.com

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