Lean + UX =
(Awesome)
MAY 2013
+
Rocking out Agile
with UX & lean
startup
a
SV-ALN

LUXR.CO MAY 2013
Kate Rutter
www.luxr.co
@katerutter
@luxrco
#SVALN
TWEET!

LUXR.CO MAY 2013
We make products that startup
entrepreneurs use to build
products that people need,
want, and love to buy.

LUXR.CO MAY 2013
I am not an expert on your Agile
or SW dev process.
You are.
My goal is to intro new ideas for
ensuring that ideas get out...fast
and simply...
so you can validate them and
move them forward.
What to expect...

LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...

LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...
FAIL

LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...
waste

LUXR.CO MAY 2013
You may not like the message/pace/
process/pressure/perspective, etc.
That is okay.
All I ask is that you keep an open
mind and try it.
What to expect...

Yeah, the whole
LEAN thing

LUXR.CO MAY 2013
3 Big Ideas
Empathy.
Design.
Products!
User Experience
Build.
Measure.
Learn!
Lean Startup
Agile
Collaborate.
Release.
Improve!

LUXR.CO MAY 2013
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
—Kent Beck
The Values of Agile

LUXR.CO MAY 2013
Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
incremental
releases
+
reduce
waste
The big idea...
make products
customers
want
+

LUXR.CO MAY 2013
Steve Blank
introduced
“Customer
Development”
in...um...2006.
The big idea...

LUXR.CO MAY 2013
Build.
Measure.
Learn
• Experiments
•!Validated learning
•!Reduce waste
These change everything...

LUXR.CO MAY 2013
risk
timeDefine
The old way
Design
Develop
Release

LUXR.CO MAY 2013
risk
timeDefine
A better way
Design
Develop
Release

LUXR.CO MAY 2013
risk
time
A very different way

LUXR.CO MAY 2013
Empathy.
Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
product
The big idea...

LUXR.CO MAY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Your vision & ideas go here
why
what
how
Interfaces & flows
Prototypes
User stories
This Week
UX Stack BUILD
MEASURE
LEARN

LUXR.CO MAY 2013
Let’s get hands on...

LUXR.CO MAY 2013
{20 min Activity}
Users + problems + solution
Sketch it out
Who are the users?
What problems do they have?
What would be a proposed solution?

LUXR.CO MAY 2013
Users + Problem + Solution map
“the DNA of an idea”
5 min

LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle
“the DNA of an idea”
5 min
May 2013

LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle
“the DNA of an idea”
1 min
May 2013

LUXR.CO MAY 2013
{Activity}
Rapid Sketching
Clothespin Man
5 min

LUXR.CO MAY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Your vision & ideas go here
why
what
how
Interfaces & flows
Prototypes
User stories
This Week
UX Stack

LUXR.CO MAY 2013
Picture your user as a
plausible human person.
Make a quick portrait:
Name, face & a few
quick facts.
Who is it for?
5 min
Working mom, 2 kids,
in insurance sales.

LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids,
in insurance sales.
Mary

LUXR.CO MAY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Your vision & ideas go here
why
what
how
Interfaces & flows
Prototypes
User stories
This Week
UX Stack

LUXR.CO MAY 2013
Understand and validate
the problem.
Sketch a quick scene
of a moment of need.
Why do they care?
5 min
Too much to do, not enough
time makes her crazy.

LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids,
in insurance sales.
Too much to do, not enough
time makes her crazy.
Mary
Mary

LUXR.CO MAY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Your vision & ideas go here
why
what
how
Interfaces & flows
Prototypes
User stories
This Week
UX Stack

LUXR.CO MAY 2013
What’s the value?
Identify the value of your
solution.
Sketch a quick scene
of the moment of value.
5 min
Feel the relief and
accomplishment of
completion.

LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids,
in insurance sales.
Too much to do, not enough
time makes her crazy.
Feel the relief and
accomplishment of completion.
Mary
Mary Task-a-doodle
Mary

LUXR.CO MAY 2013
a mobile app for
delegating tasks
business professionals
Working parents
with with kids
needs to know when
something’s done
Too much to do, not
enough time
needs to share
tasks on the go
Task-a-doodle May 2013
Working mom, 2 kids,
in insurance sales.
Too much to do, not enough
time makes her crazy.
Feel the relief and
accomplishment of completion.
Mary
Mary Task-a-doodle
Mary
Validate in the world

LUXR.CO MAY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Your vision & ideas go here
why
what
how
Interfaces & flows
Prototypes
User stories
This Week
UX Stack BUILD
MEASURE
LEARN

LUXR.CO MAY 2013
Into practice
Making it real
Sprints
Epics
Themes
Ready stories

LUXR.CO MAY 2013
“The (validated) code validated!”
“The design is getting brilliant.
We know because people use it more
with each iteration”
“We made an amazing thing.
Because everybody uses it.”
What I want us ALL to say...

LUXR.CO MAY 2013
“The (validated) code validated!”
“The design is getting brilliant.
We know because people use it more
with each iteration”
“We made an amazing thing.
Because everybody uses it.”
What I want us ALL to say...
WIN

LUXR.CO MAY 2013
Geek out & learn tons more

LUXR.CO MAY 2013
LUXr makes products that coach early-stage
entrepreneurs on effective practices to deliver products
that customers want, need and love to buy.
LUXr.co
3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
images
• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• http://www.flickr.com/photos/pompien/6160278603/

!""#$%%&'()*+,
-&'()+,
./0123
worksheet

!""#$%%&'()*+,
-&'()+,
./0123
the Molecule 45"6
problem
have
addresses
use
solution
people
Meet __________________.
________________
has this problem:
With __________________,
__________________ can...