Lean Startup and UX work together like gangbusters. To get the most out of this lovefest, it's important that you realize UX and UI are not the same. This talk walks through why.

1. Lean + UX =
Awesome
Using UX & lean
approaches to +
make epic
progress
WED, AUGUST 22, 2012

2. TWEET!
Kate Rutter, Co-Founder & Principal
@katerutter
@luxrco
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

3. so...
I have a
product. How do I
know it
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
doesn’t suck?

4. UX ! UI
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

5. Product
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

6. UI
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

7. UX = mmmmmm
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

8. UX =
• a mindset
• focused on delivering value
• inspires the right kinds of ideas
• guides decisions
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

9. cold-sweat questions
use this? Why
will care will the
Who
? y
an it do
What c le will
that peop
ay for? ur es
p
fe at
at st
h o
W m
How does
everything
e
ar ortan t?
fit together?
im p
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

10. cold-sweat questions
use this? Why
will care will the
Who
? y
an it do
What c le will
that peop
ay for? ur es
p
fe at
at st
h o
W m
How does
everything
e
ar ortan t?
fit together?
im p
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

11. UX = start points
Who is it for? users
Why does it matter
to them?
needs &
goals
What can they do that
they couldnʼt do before? uses
What features do they features
need to do that?
How do those features product,
fit together? brand &
voice
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

12. damn. That’s a lot of stuff.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

13. UX = a simple stack
users Users
I need...
needs & Needs I want...
My goal is...
goals
Mary can...
uses Uses
features Features
product,
brand & Product
voice
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

14. UX = a simple stack
users Users
I need...
needs & Needs I want...
My goal is...
goals Vision &
values
Mary can...
uses Uses
features Features
UI goes
sketches, here
product, prototypes,
brand &
pixels
Product
voice
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

15. UX = a simple stack
Users
I need...
Needs I want...
My goal is...
Vision &
values
Mary can...
Uses
Features
sketches,
prototypes,
pixels
Product
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

16. UX + Lean = <3 BUILD
Customer Users LEARN
MEASURE
development I need...
or...user research Needs I want...
My goal is...
Vision &
values
Sketches & Mary can...
prototypes Uses
before UI. Before code.
Features
Experiments, sketches,
MVPs, Metrics prototypes,
pixels
and...usability testing
Product
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

17. UX = a clear story
users
needs &
goals
uses
features
product,
brand &
voice
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

18. UX = a clear story
users
{ name user type
Meet ________, a ___________.
needs &
goals { Name need
______ needs to ________
(or goal)
_______________.
uses { product
use #1
name
With _________, _______ can
_________ and ___________,
use #2
features
{ using these features: ________
feature #2
and __________
feature #1
product,
brand & { attribute #1
in a way thatʼs __________,
voice __________, and __________.
attribute #2 attribute #3
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

19. UX = a clear story
Meet Erika, a socially engaged college student.
Erika needs to feel closely connected with
friends near and far, every day.
With Facebook, Erika can share her latest
thoughts and see what her many friends are up to,
using status updates on her “wall”, messages,
comments and “likes”
in a way thatʼs universal, clean, consistent,
and fast.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

20. UX = a clear story
Meet Bob, a new startup entrepreneur.
Bob needs to feel confident that his product
design decisions really serve his customers.
With LUXr-in-a-box, Bob can learn to interview
customers and validate his assumptions,
using hands-on materials and online
video coaching
in a way thatʼs simple to complete, warm &
engaging, and fun.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

21. UX Design Mindset
! starts
• Ask important questions.
• How confident are you in
your answers?
! stack • Identifies gaps.
• Use it to stay focused.
! story
• Tells the story so your team
can rally to it.
• Use it to decide what “good” is.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

22. Get ready for roll-on
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

23. Go be awesome.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC

24. About LUXr
LUXrʼs mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
10 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
info@luxr.co • http://luxr.co Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
twitter: @luxrco • www.facebook.com/LUXrInc Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
image credits
• via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/
• http://www.motorcycledaily.com/2010/03/30march10lanesplitting/
• http://www.flickr.com/photos/pompien/6160278603/
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC