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1. Issue: #12 | March 2015
THE QUESTION ISN’T
WHO’S GOING TO LET ME;
www.fiinova on.co.in
In this issue:
Fiinovation Adjudged CSR
Team of the Year & Caring
Company at World CSR Day
Fiinovation Launched
#PowerOfBangles
Campaign for Men on
Women's Day
Empowerment of Women
The FutureRoadmap
ONGC: Empowering Women
through CSR
Fiinobservation of National Days
Special Edition On
Women Empowerment

2. This month has been completely dedicated to the sign of strength, patience and
tolerance in the societal framework that is to the women of the society. Working
in the social development sector gave me and my colleagues an opportunity with
women centric issues and challenges.
Amidst this talk of empowerment, we completely forgot the kind of victimization
and the kind of feeble situation and circumstances that the women have to go
through in the larger parts of the country, and I do not intend to keep the urban
areas away from the rural ones. It's true that the fairer gender has travelled a lot
from times immemorial to achieve what they have today but in real terms
development cannot be complete in nature till the last woman standing is taken
care of.
It is not only hunger or poverty that encircles and denes apathy but domestic
and physical abuse is also one of the predominant threats that they face. This is
common between women traveling to space and women of Korava Tribe.
I think as a cultural dynasty we are slowly forgetting the very fundamental of
society that stands strong on its capacity to respect womanhood. With the rise
in crimes against women, I sometimes think India's development is a delusion.
Until and unless we realize the importance of womanhood in our society and our
lives, and the fact that a society is only as strong as its women, it would be
difcult for our future generations to have a strong fundamental.
I dedicate this month and my views to a strong, respectful and a commanding
identity of the overall womanhood.
Warm Regards
Soumitro Chakraborty
Mr. Soumitro Chakraborty
CEO, Fiinova on (Innova ve Financial Advisors Pvt. Ltd.)
From the
CEO’s Desk
01

3. 02
Fiinovation Adjudged CSR Team of the Year
& Caring Company at World CSR Day
The 'green' carpet was rolled out for business leaders and industry stalwarts at the much-
awaited World CSR Day organised by World CSR Congress. The two-day event held across
February 17-18, 2015 at Taj Lands End, Mumbai, hosted Global Excellence & Leadership
Award and '50 Most Caring Companies Awards' on February 18 to recognise companies
that have best practice in Corporate Social Responsibility and that have the best corporate
citizenship respectively. The moment of glory for Fiinovation, a research consultancy in CSR
& Sustainability domain, arrived when it was conferred with ‘CSR Team of the Year’ and
‘Caring Company Award’ in separate ceremonies during theevent.
On winning the coveted Awards, Mr. Soumitro Chakraborty, Chief Executive Ofcer,
Fiinovation, said, "I appreciate the initiative to bridge and cultivate the partnership between
corporations and non-prot organizations through CSR, thus enabling inclusive growth in
the social development sector at large. I am really humbled and honoured for the gesture,
conferring Fiinovation with the 'CSR Team of the Year' and 'Caring Company Award'. On
behalf of my organization, I would like to thank the Jury for the same. My sincere gratitude
to the Jury and Council Members of the World CSR Congress for considering, appreciating
and recommending our efforts."
The Global CSR Excellence & Leadership Awards is into its 4th edition and has been
recognising the contribution of companies that have the best practice in CSR domain. The
Caring Companies Award aims at cultivating good corporate citizenship. It is specically
geared to encourage strategic partnerships among businesses and non-prot
organizations tocreate a more cohesive society.
Prior to the Awards ceremony, Mr. Chakraborty moderated the session on 'Innovative Approaches to CSR' and touched upon crucial topics on
CSR and sustainability. The event also witnessed active participation from audience who got an opportunity to interact with other industry
leaders such as Yogesh Dhingra, COO & CFO, Blue Dart Express Limited; Col Prakash Tewari (Retd), Group Vice President CSR and Education,
Jindal Steel and Power Limited; Mohini Daljeet Singh, Chief Executive, Max India Foundation; Mr. Torben Due, Country Director, United Nations
World Food Programme amongst others.
In the past, Fiinovation has received 'Manager of the Year' & 'Best Enterprise of the Year - in the eld of Health, Education, Environment and
Livelihood with a focus on CSR & Sustainability' Awards by the European Business Assembly (Socrates Award Ceremony, Summit of Leaders in
2014) at Oxford Town Hall, United Kingdom. Apart from this, it was adjudged the 'Best Social Innovation: Product or Service' 2014 at the World
CSR Day.

4. 03
Fiinovation Launched #PowerOfBangles
Campaign for Men on Women's Day
A unique campaign was launched on the occasion of International Women's Day that
focused on engaging men rather than women. Initiated by Fiinovation (Innovative
Financial Advisors Pvt. Ltd.), the campaign #PowerOfBangles (No longer a sign of
weakness) aimed at breaking stereotypes against women and sensitizing men that
wearing a bangle is not a sign of weakness. As part of the campaign, Fiinovation
organized a sele contest primarily for men, who were asked to share seles
wearing bangles along with a message. The campaign kicked off on March 02, 2015
across social media platforms and on radio and ended on March 13, 2015. The
winners of the contest were declared on March 14, 2015 online and their
testimonialswereaired on Radio City91.1FMon March15,2015.
The highlight of the campaign was a chat show with Virender Sehwag and Mr. Soumitro Chakraborty, Chief Executive Ofcer, Fiinovation, where
they shared their views on the campaign and women empowerment on Radio City 91.1 FM. The chat show was aired on March 15, 2015. The most
dangerous opening batsman to have played for India, Virender Sehwag came forward to support the campaign and shared how the women in his life
helped himrealisehisdream and continue todo so even today.
On the campaign, Mr. Soumitro Chakraborty, said, "Women empowerment has been a burning issue around the world. What is required is to
change the mindset of the society and the men in general. This is what forms the genesis of our campaign. The #PowerOfBangles is an initiative
that attempts to focus on men and not on women as the need is to change the perception that men seem to have for women. We hope that by
running such a campaign, we have laid down a foundation for a better future where women realise their self-worth and men are able to support
withoutany bias.”
The popular Hindi idiom “Maine choodiyan nahi pehen rakhi hai” (Translation: I am not wearing bangles - I am not weak) was the trigger of the
campaign that led up to “Choodiyan pehen rakhi hai toh kya!” (Translation: So what if I am wearing bangles!). What is worth noting is the fact
that the idiom is used only by men to show their machismo while carrying an obvious reference to women. Since bangles are worn by women, the
campaign encouraged men to participate in the contest and show that wearing bangles does not make them any less of a man. Through this, they
also got an opportunity tostand up for the women intheirlives.
The #PowerOfBangles contest received enthusiastic response on social media platforms and from the listeners of popular radio channel Radio City
91.1 FM, who also participated in the contest. The winners of the contest conducted on radio were announced daily for four consecutive days.
Fiinovation also reached out touniversities and collegesacross Delhitoengage youth inthisthought-provoking campaign.
ŸIndia has limited experience with regards to induction of women in the armed
forces. The rst batch had joined in 1992. Lieutenant General Punita Arora is
the rst woman in India to don the second highest rank i.e. Lieutenant General
of Indian Armed Forces.
ŸIndian women constitute a major work force in the agricultural sector. If you
take the whole of India, more than 71% of women work as agricultural
labourers which come to 82% when it is conned to rural India only. This
means morewomen areinvolved in sowing, weeding, harvesting, carrying etc.
ŸOn March 09, 2010, one day after International Women's Day, Rajya Sabha
passed the Women's Reservation Bill, ensuring 33% reservation to women in
Parliament and statelegislativebodies.
ŸAround 603 million women live in countries where domestic violence is not yet
considered a crime.
ŸAccording to the Guardian, just 7% of reported rapes in the U.K. resulted in
convictions during 2011-12. In Sweden, the conviction rate is as low as 10%.
France had a conviction rate of 25% in 2006. Among these nations, India had
24.2% conviction rate in2012.
Food for Thought...
Ÿ"The day will come when men will recognize women as their peer, not only
at the reside, but in councils of the nation. Then, and not until then, will
there be the perfect comradeship, the ideal union between the sexes that
shall resultin thehighest development of therace."
-Susan B. Anthony
Ÿ"The greatest gift to man is woman, but the greatest gift to woman is
herself."
-C.C. Campbell
Ÿ"I measure the progress of a community by the degree of progress which
women have achieved."
-B. R. Ambedkar
Ÿ"If you want something said, ask a man; if you want something done, ask a
woman."
-Margaret Thatcher
Ÿ"Extremists have shown what frightens them the most: a girl with a
book."
- Malala Yousafzai
Hear the Inuencers Speak...

5. 04
Empowerment of Women
The Future Roadmap
In the words of the President of India Shri Pranab Mukherjee, "Women are the silent backbone of the
Indian economy". This is true for the simple reason that they account for 48.5 per cent (Census India
2011) of the total population of India. Today, Indian women are successful in various roles such as
entrepreneurs, farmers, researchers, scholars, artists, soldiers, homemakers, heads of states – the
list is endless. They walk shoulder to shoulder under the sun in agricultural elds for food security, in
construction industry for building infrastructure, in healthcare and in other service industries,
contributing to India's GDP. I believe, without them, the societal and political system would fail,
economies willcollapse,whilehouseholds and communitieswillfallapart.
Yet, women are often considered as second class citizens. It has taken ages for us to realize that we
need to work towards their empowerment, safety, education, rights, healthcare and livelihood among
other issues. India's efforts towards realising women empowerment and gender equality have been
dismal. From unsatisfactory sex ratio to increasing number of rapes, our efforts have not been in line
with global standards. More than 210 million Indian women lack the basic ability to read and write.
Presently, only 39 per cent of Indian women are formally employed, compared to 81 per cent of Indian
men and 71 per cent of Chinese women. The percentage of women in Indian politics is also poor with
11.2 per cent in Lok Sabha and 10.6 per cent in Rajya Sabha. Apart from this, the status of women in
other socialdevelopment indicators remains an area of concern for theIndian government.
I understand that a nation that treats its women as equal to men is more safe, stable and prosperous.
Therefore, we should work towards their empowerment, equality, liberty and dignity. The government
of India and its citizens can adopt the following measures to improve the status of women in the
country.
Ÿ Investing in theireducation for theirempowerment.
Ÿ Men need to be more cognizant of their approach and behaviour towards women and support them
todismantlebarriers toeconomy,politicsand culture.
Ÿ The government of India should work towards a holistic approach to address safety concerns, and
providing them with opportunities for and access to education, skill development, entrepreneurship
and employment.
Ÿ Improve accesstohealthcareand basic sanitation facilities
Ÿ Facilitatenancial independence tohelp themlead theirlifewithdignity and respect
Ÿ Creating opportunities for them for enhanced participation of women in matters of national and
socialinterest
Ÿ Considering suggestions and recommendations by women and including it in decisions, strategies,
plans and policies
Ÿ Promotion and expansion of the best policies and schemes of states for empowerment of women in
other states
As a nation, we should reafrm ourselves to ensure gender equity and women empowerment in India
and facilitate them with realisation of their self-worth and potential, leading to meaningful contribution
in allaspects of India's development.
- Rahul Choudhury

6. #PowerOfBangles
05

7. Oil and Natural Gas Corporation Limited
Empowering Women through CSR
Oil and Natural Gas Corporation Limited (ONGC), the Indian multinational Oil and Natural Gas PSU company,
headquartered in Dehradun is the second largest publicly traded company in India. It is India's largest oil and gas
exploration and production company. It produces around 69% of India's crude oil (equivalent to around 30% of
the country's total demand) and around 62% of its natural gas. The company has actively organized
programmes for empowerment of women as part of their CSR initiatives. The initiatives taken by the company
have been widely appreciated and awarded also. These initiatives are taken up by the company independently as
wellas incollaboration withother organizations. The three initiativeson women empowermentby ONGC are:
SNAPSHOT
Revenue -Rs842.01billion(FY13-14)Ÿ
Owner-Governmentof IndiaŸ
Number of employees –34000Ÿ
Market Capitalization –Rs4 trillionŸ
Operations –17 CountriesŸ
Project Utkarsh (Year of Establishment: 2011 - 2012)
Objective: To increase livelihood opportunities for rural women by imparting skill training for
starting business
Process:
Ÿ Creating awareness about livelihood opportunities among the community
Ÿ Capacity building of women through skilldevelopment trainings
Ÿ Promotion and facilitationof entrepreneurship opportunities for women
Implementation Area: Sibasagar
Outcome: 400 women were trained in one year in skillsliketailoring, softtoy
making etc.withlinkages for incomegeneration as wellas training theelderly
invocations likegoatery,piggery,mushroom cultivationetc.with
established forward and backward linkages
ONGC & NSTFDC's - Hasthkargha Prashikshan
(Year of Establishment: 2011 - 2012)
Objective: To provide training for making market driven products like curtains, cushion
cover,stolesetc.whileproviding design inputs, creditlinkage and market linkage
Process:
Ÿ Assessmentof skillsof economicallyweak tribal women handloom artisans
Ÿ Intervention for enhancing skillsof women in handloom
Ÿ Building linkages for market exposure of under skilledwomen in thetarget area
Implementation Area:Assam
Outcome: Around 100 tribal handloom artisans were trained in the
improvised handloom equipments including intricate designs for catering to
wider markets
ONGC - GICEIT Computer Center
(Year of Establishment: 2011 - 2012)
Objective: To provide employment oriented computer training to underprivileged boys
and girls
Process:
Ÿ To provide employment oriented computer training to underprivileged boys and
girls
Ÿ Facilitationof employment based computer training toyoung boys and girls
Ÿ Certication of computer education after assessing the knowledge after
thetraining programme.
Implementation Area: Nearby operational areas of ONGC
Outcome: More than 1400 boys and girls were trained in these
centres in 2011-12
06
- Karan Pundir

8. 07
International Women's Day
8 March
World Water Day
22ⁿ March
World Tuberculosis Day
24 March
Fiinobservation of National Days
#PowerOfBangles Contest Winners’ Testimonial
Water is the most essential requirement for
survival of mankind. To mark its importance,
World Water Day is observed across the
globe on 22nd March to focus on the 750
million people who lack access to safe water.
It is a day to raise awareness on
conservation and management of water for
the future generations. Every year, the day is
observed with a certain theme. The theme
for 2015 is 'Water and Sustainable
Development' that lays emphasis on the fact
that water is crucial for sustainable
development. The theme also acknowledges
linkage of water with other sectors such as
health, energy and urbanization among
others which are important for the future we
want.
Water crisis is an issue not only in remotest
rural areas but urban centers as well. As one
in two people live in cities, there is a huge
demand for drinking water. In the years to
come, billions of people will move to urban
areas and the present water infrastructure
will implode. We need to manage and
conserve water for sustainable returns, if
we want our children to have access to clean
water.
In 1910, at an International conference
(Copenhagen, Denmark), Luise Zietz, a
German Socialist suggested observance of
International Woman's Day. Around 100
women delegates from 17 countries gave
their consent on the idea of promoting
equality for women.
International Women's Day was observed
for the rst time in 1911 in Austria,
Denmark, Germany and Switzerland.
In 1977, the United Nations General
Assembly invited its member states to
mark March 8 as the United Nations day
for women's rights and world peace. Based
on the theme for 2015, Fiinovation
initiated the campaign #PowerOfBangles.
The initiative was an attempt to sensitise
men against stereotypes prevalent in
society and encouraged men to come
forward and support women. The
celebrated Indian cricketer Virender
Sehwag supported the campaign by
lending his views on women empowerment
on a chat show aired on Radio City 91.1
FM.
Robert Koch, a German Physician and
microbiologist, found the causal agents
(mycobacterium) of Tuberculosis (TB). His
declaration on the causal agents and
ndings on the epidemic won him the
Nobel Prize in Physiology and medicine in
1905.
To mark one hundredth anniversaries of
Robert Koch's ndings on curing
Tuberculosis, International Union against
Tuberculosis and Lung Diseases (IUATLD)
declared 24th March as World
Tuberculosis Day. The yearlong effort of
IUATLD and WHO, under the theme
“Defeat TB: Now and Forever”, was
acknowledged by WHO. Many other
organisations along with WHO decided to
promote World Tuberculosis Day. The
year 1998 proved to be a remarkable one,
as many countries united to ght against
the disease as part of STOP TB Day.
Since then, 24th March is celebrated
every year by people across the globe. It is
celebrated to generate awareness about
the epidemic and the steps taken to
uproot it. Fiinovation believes that with
effective preventive and curative
measures and monitoring, India can win
the ght against thisepidemic.
The tender mother;The mischievous sister;
The adorable daughter or the vivacious lover.
Each bangle is a sparkle of the exuberance of
womanhood#PowerOfBangles
Nayan Kanti Majumdar
Women are the stronger ones... they've
always been...... and instead of expecting
them to match up to us, it's time for us
men to match up to a fraction of their
power #PowerOfBangles
Garvit Bhandari

9. Tweets of The Month
08
Imran Khan@ImranKhanPTI
Women are thevanguard of change &development. PTIcommitted toempowering womenin the work place &the home. Our dharnaempowered women.
Anandiben Patel
@anandibenpatel
This Int’l Women’s Day,
we as a nation should
resolve to work twd
changing our mindset
& uphold dignity of
women as attributed
in our culture
Anupam Kher@AnupamPkher
I am a sum total of all
the women who played a
great role in shaping’
up my life. Thank you.And a very HappyWomen'sDay. Jai Ho.:)
Alia Bhatt @aliaa08
We are stronger than
people think we are. We
are MORE than equal!
More power to all the
women/girls out there!!!
#HappyWomensDay
Amitabh Bachchan @SrBachchan
T 1782 - 'Woman's Day' .. ?? A
single day dedicated to women ?
But a woman dedicates every
day of her life !!!
Forthcoming Events
CIIConference on Education 2015-Apr 25,2015, Pragati Maidan, NewDelhi,IndiaŸ
South AsiaEconomic Conclave -Apr 29,2015 toMay 01,2015, Hotel Lalit,NewDelhi,IndiaŸ
8th Assocham Education Summit&National ExcellenceAwards 2015 -April18, 2015, The TajMahal Hotel,NewDelhi,IndiaŸ
Fiinovation, a research based organization, is an integrated solution enabler in the CSR and sustainability domain. It is focused towards
enhancing quality across organizational value chain through meaningful innovation thereby ensuring sustainability. It is Asia's rst proposal
research laboratory wherein research is focused primarily on four sectors, which include health, education, livelihood and environment. The
practices CSR Portfolio Management (CPM), CSR-CSO Partnership, Initiative Design, Initiative Management, Monitoring and Evaluation,
ImpactAssessmentand SustainabilityReporting help provide simplesolutions totheirpartners.
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