World Pulse 2009


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  • World Pulse 2009

    1. 1. April 2009
    2. 2. Introducing a sustainable and profitable global media model poised to unleash the collective power of women’s voices and channel millions of dollars to grassroots women’s programs worldwide. Introducing
    3. 3. What is World Pulse? <ul><li>Reflections & Sharing (15 min) </li></ul><ul><ul><li>Roses & Thorns </li></ul></ul><ul><li>Overview (10 min) </li></ul><ul><ul><li>Who We Are </li></ul></ul><ul><ul><li>What We Do </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><li>Overview of 2009 Goals (10 min) </li></ul><ul><ul><li>Banner Goals for 2009 </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Q & A Feedback </li></ul></ul><ul><li>Opportunities for Involvement </li></ul><ul><ul><li>The Soul of World Pulse </li></ul></ul><ul><li>I am a Living Commitment </li></ul>We are a NEW FREQUENCY in global media that empowers and connects women across the globe.
    4. 4. What do we do? <ul><li>Reflections & Sharing (15 min) </li></ul><ul><ul><li>Roses & Thorns </li></ul></ul><ul><li>Overview (10 min) </li></ul><ul><ul><li>Who We Are </li></ul></ul><ul><ul><li>What We Do </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><li>Overview of 2009 Goals (10 min) </li></ul><ul><ul><li>Banner Goals for 2009 </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Q & A Feedback </li></ul></ul><ul><li>Opportunities for Involvement </li></ul><ul><ul><li>The Soul of World Pulse </li></ul></ul><ul><li>I am a Living Commitment </li></ul>We are a NEW FREQUENCY in global media – designed to connect and empower women across the globe. We cover global issues through the eyes of women. We broadcast their untapped voices and solutions, connecting women across borders to create a new world. .
    5. 5. <ul><li>We publish a magazine of </li></ul><ul><li>leading voices and innovations </li></ul><ul><li>in print and on the web. </li></ul>OVERVIEW How? OVERVIEW What Do We Do? We also host a community newswire called PulseWire – where you can immediately interact with women leaders reporting on the ground from over 130 countries around the world.
    6. 6. A New Media Source for a New Era <ul><li>As global economies transition, the untapped wisdom of women’s leadership will provide an essential pathway towards a sustainable future. </li></ul>&quot; World Pulse’s hybrid of print media and social networking bodes well for the company’s success.”  - Global Investment Watch “ Excellent” - Nicholas Kristof, The New York Times   “ World Pulse is a world apart from other media. If we listen to women they will tell us what is required to heal this earth and all its people.”   -Paul Hawken, environmentalist, entrepreneur and best-selling author of Natural Capitalism.
    7. 7. Our Audience Women who want to make a global difference
    8. 8. <ul><ul><li>Inspiring global coverage. </li></ul></ul><ul><ul><li>Engagement with women writers and leaders worldwide. </li></ul></ul><ul><ul><li>A supportive and empowering international community. </li></ul></ul><ul><ul><li>Actions to make a positive impact. </li></ul></ul>Benefits We offer our audience...
    9. 9. The World Pulse Experience : Rising Voices Exciting Possibilities Powerful Community
    10. 10. OVERVIEW What Do We Do? What makes us unique? Our Editorial Cycle of Empowerment Connecting women for change through stories and opportunities for action. Grassroots woman leader of women’s empowerment group reports from the ground via PulseWire Our editors pick up story, authenticate, and publish story in print or web magazine. Readers connect directly with featured leader on PulseWire and take action to support her work. 1. 2 . 3 .
    11. 11. OVERVIEW What Do We Do? Our Strategy Strengthened grassroots women leaders empower their communities , setting in motion a positive cycle of sustainable development. Connecting women leaders: a lever for exponential social change Education Training Leadership Confidence Louder Voices Clean water Microenterprise Agriculture Technology Use Decreased Violence Resources, Connections Inspiration, Fulfillment, Mobilization World Pulse Readers connect and take action . Empowering others To do the same
    12. 12. Through a connection she made on PulseWire, Chingwell Mbutu received $10,000 to grow her microenterprise projects supporting thousands of women survivors in the Congo. “ My ad was so successful in World Pulse that I had the best online holiday sales I've had in my 3 years of business!” -Beth Klien, Bambootique, 2008 “ Thank you PulseWire , I can hear the deepest thoughts from women around the world. I want to pass this to all men leaders, it is our responsibility. -Dziki, Rwanda, HIV/AIDS Leader Male Empowerment Economic benefit for businesses that empower women Children in a brothel area in India received so much confidence after being published in World Pulse that they started their own magazine which is published to this day. Fatima spoke out from the rarely heard conflict zone of Kashmir. World Pulse published her powerful story, today an unprecedented group of Indian, Pakistani, and Kashmiri women are dialoging on PulseWire for peace in this pivotal region. Impact Increased Leadership Increased Resources Increased Visibility and Collaboration “ I am very grateful to World Pulse because your site opened up this opportunity us.” – Chingwell Mbutu, Congo
    13. 13. <ul><li>Subscription Packages </li></ul><ul><li>Print and web advertising </li></ul><ul><li>Sponsorships </li></ul><ul><li>Events </li></ul>Revenue Model
    14. 14. JAN JULY FEB SEPT JUNE MAR AUG MAY APR DEC NOV OCT 2009 Voices of Our Future Correspondents Contest announced Cambodia trip Print: Oracle Print: Fulfill Print: Earth Emag Mobile Interface Pilot begins 100k circulation 5% subscribers 30k e-magazine 30 Voice of Our Future correspondents 5k PulseWire members 4 Sponsorships ($25k+ ea) TIMELINE 2009 Milestones Subscription sales begin 2009 GOALS
    15. 15. Subscription Packages <ul><li>SUBSCRIBE TO WORLD PULSE </li></ul><ul><li>Be a Part of the Pulse of a New World. </li></ul><ul><li>$30 Quarterly Print Subscription </li></ul><ul><li>$100 Activator Subscription. Includes a quarterly subscription, plus: </li></ul><ul><ul><ul><li>20% goes to featured women-led project of your choice. </li></ul></ul></ul><ul><ul><ul><li>20% donation supports the work of World Pulse. </li></ul></ul></ul><ul><ul><ul><li>Podcast of the world’s most electrifying women speakers. </li></ul></ul></ul><ul><ul><ul><li>World Pulse gift set of gorgeous photo greeting cards and posters. </li></ul></ul></ul><ul><li>$500 Transformation Subscription. All the benefits of an Activator Subscription, plus: </li></ul><ul><ul><ul><li>Entry into quarterly drawings for free international conference tickets </li></ul></ul></ul><ul><ul><ul><li>Discounts of up to 50% on our trusted, hand-selected trips, life coaches, volunteer abroad guides, healers, </li></ul></ul></ul><ul><ul><ul><li>financial coaches, business coaches, dream coaches and more. </li></ul></ul></ul><ul><ul><ul><li>Best seats at WP events, roundtables, dances, and after parties to meet featured leaders. </li></ul></ul></ul><ul><li>$1,000 Vision Subscription. All the benefits of an Transformation Subscription, plus: </li></ul><ul><ul><ul><li>You’ll join our First Opportunity List for global networking, which i ncludes first chance to sign up for influential World Pulse International Trips and receive complimentary cutting-edge product and service offers from featured women entrepreneurs and their businesses. </li></ul></ul></ul>
    16. 16. Choose where to give your donation! Support high-impact women leaders with voices and models that are changing the world. 26 more subscriptions to go! &quot;The violence in my beloved Kenya has ignited my desire to bring women together to create peace across the nation .&quot; Subscription Donations Kenya: Rebuilding a Nation Karambu Ringera Microfinance, business training, and leadership empowerment for 10,000 women. More ! Hear Karambu Speak! CONNECT Talk to Karambu on Pulsewire! <ul><li>Also requested: </li></ul><ul><li>100 sewing machines </li></ul><ul><li>3 Nurse trainers </li></ul><ul><li>2 Business trainers </li></ul>39 more subscriptions to go! “ Our people will not stop until the warlords are disarmed.&quot; Afghanistan: Ending Terror Malalai Joya Political leadership for ending violence against women and providing safe-houses and education for 20,000 women and children More !
    17. 17. Make it a gift! We’ll send a beautiful gift card with a personal note from you. If you’ve selected a subscription package, your recipient can go online and choose the project to which she’d like to channel her contribution. Gift Subscriptions *Discounts for 5 or more gift subscriptions
    18. 18. Portland Denver New York San Francisco Events produced by the Production Collective National Launch Events
    19. 19. National Launch Events <ul><li>Voices of Our Future Awards </li></ul><ul><li>Emerging leaders, innovators </li></ul><ul><li>Multi-media lounges </li></ul><ul><li>Showcase of sister empowerment </li></ul><ul><li>organizations </li></ul><ul><li>Interactive pledge kiosks </li></ul><ul><li>Global DJ dance party </li></ul>Featuring: Purchase of World Pulse subscription package is ticket to entry. Intimate mimosa brunch with leaders for $1k tickets and up.
    20. 20. Marketing PROMOTION: PR Launch to Top Media: Creative Connectors - Made “microfinance” a household name working with Mohammed Yunus for 15 years. Viral Video – Made by Wieden + Kennedy of Nike and The Girl Effect fame. Co-Marketing with non profit and business partners Controlled circulation - Celebs, executives, influencers, libraries, women’s studies professors, Int’l development experts. Newsstand Promotions - Natural food stores, airports, bookstores. Subscription Direct Mail Campaign Gift Subscriptions Campaign Speaking Engagements National and International Women’s Conferences World Pulse Launch Events Marketing Philanthropic Investment Capital for Roll out 5 Year Revenue Projection OVERVIEW Marketing
    21. 21. WINGS Council Wealth, Innovation, Networks, Guidance, Soul Editorial Council Leaders, Big Editorial Names Marketing Council Marketing experts Business Council Media, technology and operations business experts Global Voices Council Representative grassroots leaders from around the world Board of Directors Staff OVERVIEW Board, Staff and Advisory Councils Goal #1 Goal #3 Goal #2
    22. 22. OVERVIEW Our Banner Goals for 2009 Become Trusted Editorial Leader Grow Grassroots Networks Launch Sustainable Revenue Model
    23. 23. Accomplishments <ul><li>In last 4 </li></ul><ul><li>months: </li></ul><ul><li>Launched new World, which integrates PulseWire. </li></ul><ul><li>Resumed publishing of print magazine (Newsstand sales 2-3 times national average) </li></ul><ul><li>Developed and launched our Voices of the Future correspondents program (575 applicants from 90 countries) </li></ul><ul><li>Expanded PulseWire community to 130 countries. </li></ul><ul><li>Forged 25 consulting partnerships with top women’s rights organizations. </li></ul><ul><li>Recommended in The New York Times </li></ul><ul><li>Spoke at TED, NPR interview, and confirmed keynotes at Omega and Bioneers. </li></ul><ul><li>Conducted successful pilot international programmatic trip to Cambodia. </li></ul>Members grown from 70 countries to 130
    24. 24. 5 Year Revenue Projection 5 Year Revenue Projection $200K $400K $1M $1.25M Additional $ channeled to women’s projects per year
    25. 25. Individual Gifts Revenue from 2006-2009 First pilot issue <ul><li>2 print issues </li></ul><ul><li> website </li></ul><ul><li>PulseWire Planning </li></ul><ul><li>Emagazine begins </li></ul> build & launch <ul><li>Print resumes </li></ul><ul><li> integrates PulseWire </li></ul>($000s) Full Product Line Roll-out 31% 37% 43% 39% 205% Averaged 37% growth past 4 years PROJECTED REVENUE 5 Year Revenue Projection Individual Gifts Revenue from 2006-2009
    26. 26. Philanthropic Investment Capital for Roll out <ul><li>In order to achieve revenue goals, an upfront injection of capital is required in addition to major gifts projected. </li></ul><ul><li>$675,000 </li></ul>5 Year Revenue Projection Philanthropic Investment Capital for Roll out
    27. 27. Opportunities for Involvement Investment Options As a philanthropic investor, your gift can support : OUR SIGNATURE PROGRAM: Underwrite our Voices of the Future Awards and grassroots correspondents program. Pioneer with us a new form of social change citizen journalism on the frontiers of web 2.0 and women’s empowerment. OUR SUSTAINABLE REVENUE MODEL: Provide the capital for our innovative mission-based revenue model, which will not only enable World Pulse to be sustainable – but profitable – and channel additional millions of dollars to women’s programs globally. $675k $375k
    28. 28. <ul><li>A new international women’s correspondent network made up of emerging grassroots women leaders who are beginning to use new media to speak for themselves to the world, transform their communities, and change their own lives. These fresh, unheard voices have the power to ignite international action. </li></ul>$45k $145k $75k $70k $335k TOTAL EXPONENTIAL CORRESPONDANT TRAINING . Supports online and offline citizen reporting, web 2.0, leadership, and mobile communication training for entire network of correspondents. Each correspondent trains 5 others in their community for exponential results. EMPOWERMENT EDITORIAL. Supports high caliber, collaborative editorial services to publish correspondents in print as well as competitive writer’s fees for correspondents and additional emerging women leaders. PULSEWIRE WEBSITE DEVELOPMENT. Ensures that PulseWire continually responds and evolves based on to the needs and visions of its diverse community, including low-bandwidth users, translation technology, and simplified user interface for women just coming online for the first time. VOICES OF THE FUTURE AWARDS . Supports top 3 awardees, including technology and leadership prizes, international travel and media tour to speak for themselves at World Pulse nationwide launch events. Opportunities for Involvement Signature Program
    29. 29. Opportunities for Involvement Sustainable Revenue $675k SEED TOTAL $1,250,000 + Launch of Sustainable Revenue Model 1 YR RETURN Philanthropic Seed Investment Revenue Driver Foundation Return $170k Subscription Sales E-commerce/giving database Publishing and distribution Packages developed $400k $40k Advertising/ Sponsorship Sales Ad Department established $150k $70k Major Gifts Department Multi-year giving legacy circles and foundation support $500k $85k National Events Annual events model $200k $315k Marketing PR Firm, Messaging Promotional video, Marketing Materials, Co-marketing partnering Int’l name recognition, revenue goals met
    30. 30. Year One Global Subscription Sales Goals Year Four Number Sub Level Revenue 5,000 $30 $150k 500 $100 $50k 200 $500 $100k 100 $1,000 $100k TOTAL $400k Number Sub Level Revenue 170,000 $30 $5M 15,000 $100 $1.5M 5,000 $500 $2.5M 1,000 $1,000 $1M TOTAL $10M
    31. 31. <ul><li>We will measure our impact in four ways: </li></ul><ul><li>Real financial, political, or resource support delivered to featured leaders and programs. </li></ul><ul><li>Goal: Over $2M donated to women’s groups within 4 years through our subscription program. In addition, 15% of our online readers take action to donate, sign a petition, purchase a product, or respond to a requested need. We aim to increase this by 5% each year. </li></ul><ul><li>2. The success stories women tell us in their own words. </li></ul><ul><li>Goal: In year one five inspiring success stories reported by women demonstrating how a connection made through World Pulse significantly improved her life, community programs, or business. We aim to double this each year. </li></ul><ul><li>3 . Delivering unheard voices to the halls of power. </li></ul><ul><li>Goal: One example annually of real local, global or national policy change due to World Pulse voice(s) being heard by decision-makers, either through syndication, or direct delivery via PulseWire. 3 stories picked up by mainstream media. We aim to double this each year. </li></ul><ul><li>4. Delivering value to our entire community network: women leaders, correspondents, advertisers, funders, development professionals, and media organizations. </li></ul><ul><li>Goal: Growing engagement across all sectors that meets targets and demonstrates revenue potential. </li></ul>Measuring Impact
    32. 32. Connecting women to transform our world 5-Year Vision Mobile Connection PulseWire World Pulse Magazine “ Tipping point” Over 5 million connected in World Pulse global action network. Global Online Marketplace 2013 2008 Global trips and events Podcast Magazine and Video Magazine 2009 2011 2010
    33. 33. Opportunities for Involvement Our Million Dollar Legacy Circles Leave a legacy of a world connected and transformed by women’s voices . Our legacy circles are comprised of visionary donors who pledge $5k or more annually for 5 years. Each circle cumulatively contributes $1 million to sustain and grow a media platform enabling unheard women’s voices to rise and drive global change . . Grow a circle with your friends and family and be one of the 10 active $1M circles we are calling forth by 2012 Amount Members Time Total $5k 40 5 yrs $1M $10k 20 5 yrs $1M $25k 8 5 yrs $1M $40k 5 5 yrs $1M $50k 4 5 yrs $1M $100k 2 5 yrs $1M
    34. 34. “ Where have you been all my life?&quot; I feel liberated as I cruise these web pages so full of inspiration, truth and connections. Your work, our work, must go on.” – Danielle Prince “ World Pulse came along to further the progress in my soul. It has only been a week or two but I am feeling the power of what this can do for all women and our world.” – Corinna, “ I feel so hugged and loved in PulseWire” - Philo Ikonya Gacheri “ World Pulse is an incredible outlet for women like me who love reading and writing, international advocacy and women's empowerment” – Kelsey Harmony            “ I love World Pulse. There are so many amazing women doing the work worldwide. We are all moving together taking the same steps - even if we are in several different countries.” – Cecilia OjibwayMigisi “ It gives me lots of hope and happiness that we are all together here as sisters. Through World Pulse, we can only commence global projects that can extend the lives of many.” - Shaheen Sultan Dhanji          Testimony
    35. 35. Let us be a loudspeaker for women of the world. Let us call forth voice where before there was silence. Let us stand back while they speak up, for their words are so beautiful they need no adornment. Let us be their platform, their forum, their safe haven, their sanctuary, and amplifier no one can ignore. Let us create a world where women are not only free, but empowered so greatly as to be unstoppable. A world where a woman can transform her life as well as the lives of those around her simply by raising her voice. One voice at a time, millions of voices strong. Until the sound is so deafening, the whole world will hear their music. It’s not just a dream—it’s a revolution that has already begun. This is the pulse that transforms the world. THIS IS WORLD PULSE. The Soul of World Pulse
    36. 36. Be a part of the Pulse How to engage Be a part of the PULSE INVEST Leave a legacy of a world connected and transformed by the power of women’s voices Contact us to inquire about philanthropic opportunities with World Pulse. [email_address] 503.331.3900 Please make checks payable to: World Pulse 4223A NE Fremont, Portland, OR 97213