Sublimation-friendly options now include socks, bandannas, infant wear, compression sleeves and more. The sublimation world has been expanding rapidly during the past few years. Part of this development has been the result of improvements in technology, such as sublimation-specific design software, easy-to-use color-management systems, higher-quality inks with expanded gamuts, sublimation faster printers, etc. Another key element is the ever-increasing variety of sublimation-ready substrates, now numbering more than 1,000 products. Including everything from fishing lures and Mason jars to floor mats and tabletops, the list is incredible. This means that, as a sublimator, you have more revenue-generating opportunities than ever. As the options grow, several trends are emerging, a few of which will be examined here. A key factor in all of these trends is a focus on raising the perceived value of the product. Because it’s only worth what someone is willing to pay, the focus must be increasing its perception of worth. While firmly established in the printing world, full-bleed imaging is trending in sublimation printing and is fast becoming the norm for high-quality product decoration. The concept is to decorate a product via edge-to-edge embellishment. With virtually any graphic application, excessive white space tends to diminish visual quality. Replacing this empty space with a complementary background can add a high level of visual excitement, which leads to a higher perceived value and potential for higher margins. Full-bleed sublimation imaging is one of the simplest ways to increase profits and works for virtually any product except apparel, due to its size.