Being viewed as an expert is important in these days of constant self-promotion. Doug Fenichel, APR, presented this talk to members of the North Central New Jersey Association of Realtors on Sept 16, 2013

1. Doug Fenichel, APR*
In-House Public Relations
Sept. 16, 2013
*One of the things that makes me an expert!

2. So, what makes you an expert?
• Please answer the following questions:
1. Are you an expert?
2. What makes you an expert?
3. What makes you different from other area Realtors?
4. Why should I list my home with you?

3. So, what makes you an expert?
• President, lead strategist and writer, head janitor of In-House Public Relations
• 10 years as public relations director for K. Hovnanian Homes
• Outside public relations counsel for Coldwell Banker corporate
• In public relations since 1983
• Former reporter and editor
• Accredited by the Universal Accreditation Board
• Past President, Public Relations Society of America – New Jersey Chapter
• Adjunct Professor – Fairleigh Dickenson University
• Associate Member – North Central New Jersey Association of Realtors
• Associate Member - Community Builders and Remodelers Association
• Firefighter and paramedic
• All-around nice guy

4. So, what makes you an expert?
• Definition:
• “(1) very skillful; having
much training and
knowledge in some special
field…a person who is very
skillful and highly trained
and informed in some special
field.”
Webster’s New World College Dictionary
– 4th Edition

5. So, what makes you an expert?
• Definition:
• 10,000-hour rule
• Outliers – Malcolm Gladwell
• Or maybe not
• Talent
• Technology
• Information
• Who cares anyway?

6. So, what makes you an expert?
You should! 5 Reasons Why:
• People trust and listen to experts
• People will want to work with you.
• Other experts (and talented almost experts) will
want to network with you.
• Media, educators and others will want to talk
with you.
• Improves your personal brand

7. So, what makes you an expert?
• Let’s look at your answers
1. Are you an expert?
2. What makes you an expert?
3. What makes you different from other area Realtors?
4. Why should I list my home with you?

8. So, what makes you an expert?
• What makes you different?
• Do you have the credentials?
• Do you have the experience?
• Do you have the insight?
• What if you’re not an expert?

9. So, what makes you an expert?

10. So, what makes you an expert?
• Education
• Experience
• Creativity
• Drive
• Talent
• External accreditation
• Specialize

11. So, what makes you an expert?
• Teach, lecture
• Blog, publish, social networks
• Help others

12. So, what makes you an expert?
• Are you an expert?
• Three things you’ll do to assure my
expertise
• Three things you’ll do to leverage
your expertise

13. So, what makes you an expert?
Doug Fenichel, APR
In-House Public Relations
(201) 575-1538
doug@inhousepr.biz