Introduction to the business and ip centre art smart - june 2012
1. An introduction to The Business and IP Centre
Neil Infield – Manager Business & IP Centre
neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
6. “Icebergs are melted
and bottled under
strict quality
conditions in order to
preserve the water’s
natural qualities.
…
…
Harvesting icebergs is
a dangerous task.”
8. “This uniquely pure rainwater is
captured on the pristine island
of Tasmania, Australia where the
air is scientifically proven to be
the purest in the world.”
9. How about water
from under
the sea?
…
Our MaHaLo Hawaii Deep Sea® Water is filtered and purified
to remove most of the sodium, and bottled for drinking.
10. MaHaLo Hawaii Deep Sea drinking water comes to you from
the island paradise of Hawaii, 3,000 feet below the ocean's
surface, where the water is naturally clean, pure, cold and
filled with healthy minerals and nutrients.
…
Our MaHaLo Hawaii Deep Sea® Water is filtered and purified
to remove most of the sodium, and bottled for drinking.
17. How about a bottle
that never has to be
replaced?
Image from http://www.sxc.hu/profile/markyjay
18. Bottled water goes full circle?
£7 each with 70% going to water projects
19. What is the British Library for?
We exist for anyone who wants to do research –
for academic, personal or commercial purposes
i.e. You!
Introduction to The Business and IP Centre - Artsmart - June 2012 19
20. Inspiration
To be a successful entrepreneur, you need to be a pathological
optimist and believe you can change things.
But you've got to know what you need to do, and how to do it.
The Centre can help you find out, and that can have such a
powerful effect.
Dame Anita Roddick, founder of The Body Shop
Introduction to The Business and IP Centre - Artsmart - June 2012
21. Inspiration
I had my idea, because it was successful,
inevitably it was copied and because I had
patents I was able to go to court and
defend my idea and enforce my patent
rights…
Overall it's been really an amazing journey
and I've learnt a huge amount and the
Library and the Business & IP Centre has
been a hugely important part of everything
that I've done
I recommend the Business & IP Centre as
a safe haven for inventors.
Mandy Haberman
Inventor of the Anywayup Cup
Introduction to The Business and IP Centre - Artsmart - June 2012
22. The first place to come for
entrepreneurs, innovators and business researchers
Get inspiration
Introduction to The Business and IP Centre - Artsmart - June 2012 22
23. The first place to come for
entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas
Introduction to The Business and IP Centre - Artsmart - June 2012 23
24. The first place to come for
entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas Develop your business
Introduction to The Business and IP Centre - Artsmart - June 2012 24
25. What we have done
Since opening in March 2006, we have…
Welcomed nearly 300,000 people
through the doors…of whom over 25,000
have received direct advice, guidance
and training
Delivered over 3,000 workshops and 1:1
advice sessions and established high
profile ‘Inspiring Entrepreneurs’
Exceeded our LDA targets for delivering
business advice and employment
support
Introduction to The Business and IP Centre - Artsmart - June 2012 25
26. Our survey said…
What was your reason for using the Business and IP Centre
Base: All setting up/running business and
living/working/setting up business in London (155)
Introduction to The Business and IP Centre - Artsmart - June 2012 26
27. Our survey said…
Have you used, or do you expect to use any of the following
Base: All setting up/running business and
living/working/setting up business in London (155)
Introduction to The Business and IP Centre - Artsmart - June 2012 27
28. A selection of our online information sources
Introduction to The Business and IP Centre - Artsmart - June 2012 28
38. Engage with our Social Media activities
British Library Entrepreneur and SME Network has over
1,800 members.
Our BIPCTV YouTube channel showcases our Inspiring
Entrepreneurs events and our success stories.
280,000 views
3,800 followers on Twitter
Over 5,000 members
Steve Van Dulken – The Patent Blog
Neil Infield – In from the Outfield
Introduction to The Business and IP Centre - Artsmart - June 2012 38
39. Get free expert advice
Mark Sheahan Stephen Fear David Warrilow
Inventor Entrepreneur Patent and trademark
in Residence in Residence attorney
Introduction to The Business and IP Centre - Artsmart - June 2012 39
40. Guides to get you started
Introduction to The Business and IP Centre - Artsmart - June 2012 40
Here are couple of scenarios I want you to picture in your heads. Me to client: Why did you decide to start a business with your father? Client: Well you need to understand that when I was growing up my father was an alcoholic and I had to be the man of the family. Now that I have my degree and accountancy qualification and my father has been made redundant, I want to get him back on his feet again. Here is another. Me to client: So what brought you here from Ghana? Client: My father was a senior civil servant but got the wrong side of those in power and was killed. My 5 brothers and sisters all had to leave the country for our own safety. These are both situations I encountered soon after offering one to one business advice clinics the Business & IP Centre.
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
Collection is vast – around 150 million items – over 600 kilometres of shelving. It covers every written language. 3.5 million sound recordings – from the earliest wax cylinder to the latest chart topper 4.5 million maps – from 15th century to latest Ordinance Survey digital sheets. 7 million manuscripts – from the Magna Carta to Beatles lyrics on the back of an envelope 8 million stamps – including a unique Gold Coast: 1883 (May) 1d on 4d magenta 13 million books – including the earliest dated printed book, the Diamond Sutra 56 million patents 58 million newspapers and journals – dating from 1603 to the latest issue of your local paper Through Legal Deposit we receive 600,000 new items a year – an entitlement that dates back to 1662. In addition we spend some £16 million a year on new acquisitions. Some unexpected items Recent acquisitions include a box of gunpowder, allegedly left by one… Guy Fawkes The Business Blog - Live
The Business Blog - Live Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management. Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment. This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
The Business Blog - Live Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management. Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment. This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
Information The heart of our offering Free business and intellectual property information on UK & Overseas companies, products and markets Thousands of printed reports, directories & journals and access to over 40 online databases worth £500,000 Impartial information experts guiding you to the information you need – in the Centre elsewhere in the British Library and beyond . Business & IP Information Advice Clinics You can book a 1 hour Information Advice Clinic with one of our experts, who can guide you to the relevant information and discuss your ideas in a confidential setting. Example – You have invented a revolutionary new toothbrush 100507
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
The Business Blog - Live
Ask An Expert 1-to-1 sessions with experienced entrepreneurs . We now have a fantastic array of experts as you can see: Kresse Wesling Thinking about breaking into environmental business? Kresse Wesling is a young Canadian eco-entrepreneur with three successful ethical businesses under her belt, including Bio-Supplies, who provide biodegradable packaging for the food industry. Mark Sheahan Are you an inventor with an idea in need of a patent, or in search of the right licensing agreement? Meet with our Inventor in Residence, Mark Sheahan. Mark specialises in easy-open, child-resistant dispensing closures for the packaging industry. Sam Gyimah Sam can provide you with essential tips and advice on funding sources, how to prepare for pitches and who's best for your business idea. Having steered two successful companies he understands the issues all budding entrepreneurs have to battle with. Helen Parkins Starting or already running a new business and worried about the legal side of things? Helen is a qualified solicitor turned small business advisor. She has been advising for nearly twenty years and is known for her friendly and practical approach to the law Rachel Elnaugh Looking to expand your business but concerned about achieving sustainable growth? Learn from the experiences of Rachel Elnaugh. At 24 Rachel developed the experiences brand Red Letter Days and went on to generate over £100million in turnover.