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The business blog live - neil infield

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Neil Infield Manager in the Business & IP Centre talks about the benefits of blogging for business.

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The business blog live - neil infield

  1. 1. The Business Blog - Live Neil Infield – Manager Business & IP Centre neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
  2. 2. What is the British Library for? We exist for anyone who wants to do research – for academic, personal or commercial purposes i.e. You!
  3. 3. <ul><li>To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things. </li></ul><ul><li>But you've got to know what you need to do, and how to do it. </li></ul><ul><li>The Centre can help you find out, and that can have such a powerful effect. </li></ul><ul><li>Dame Anita Roddick, founder of The Body Shop </li></ul>Inspiration
  4. 4. The first place to come for entrepreneurs, innovators and business researchers Get inspiration
  5. 5. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas
  6. 6. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas Develop your business
  7. 7. What we have done <ul><ul><li>Welcomed over 200,000 people through the doors… </li></ul></ul><ul><ul><li>… of whom over 25,000 have received direct advice, guidance and training </li></ul></ul><ul><ul><li>Delivered over 3,000 workshops and 1:1 advice sessions and established high profile ‘Inspiring Entrepreneurs’ </li></ul></ul><ul><ul><li>Exceeded our LDA targets for delivering business advice and employment support </li></ul></ul><ul><ul><li>Since opening in March 2006, we have… </li></ul></ul>
  8. 8. What we have done <ul><ul><li>Increased our outreach programme to encompass prisons, Jobcentre Plus offices, outplacement agencies </li></ul></ul><ul><ul><li>Developed a successful partner programme </li></ul></ul><ul><ul><li>Attracted over £8.2 million of in-kind benefits </li></ul></ul><ul><ul><li>Successfully reached out to diverse audiences 37% BAME - 50% women - 4% disabled </li></ul></ul><ul><ul><li>Since opening in March 2006, we have… </li></ul></ul>
  9. 9. Using Social Media in the Business & IP Centre   British Library Entrepreneur and SME Network has over 1,800 members  see our Facebook page Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 700 members and 280,000 views.  Watch us at BIPCTV 3,800 followers, including a number of influential business experts and successful entrepreneurs.    Follow us on Twitter Over 5,000 members and growing all the time.  Join us on LinkedIn
  10. 10. BL Blogs
  11. 11. Why do I blog? <ul><li>By accident… </li></ul><ul><li>Because it works </li></ul><ul><ul><li>25% of traffic to the Business & IP Centre website – e.g Flat White – BIC pen </li></ul></ul><ul><ul><li>200,000 hits in 4 years </li></ul></ul><ul><ul><li>Comments and feedback </li></ul></ul>
  12. 12. Why do I blog? <ul><li>Because I enjoy it </li></ul><ul><li>It is easy… and free </li></ul><ul><li>It is my memory of events and ideas </li></ul><ul><li>I believe it helps the reputation of the Centre… and hopefully mine too </li></ul>
  13. 13. My daily view – time to post an update…
  14. 14.
  15. 15. Early days
  16. 16.
  17. 17. Success Stories
  18. 21. Why you should blog
  19. 22. Why you should blog
  20. 23. <ul><li>To build trust – ‘real’ people vs anonymous business </li></ul><ul><li>To build an audience – you can start before you business goes live </li></ul><ul><li>Increase SEO without the risk – Google loves blogs-hates cheaters </li></ul>Why you should blog
  21. 24. <ul><li>Drive traffic to your website – see above </li></ul><ul><li>Be seen as an expert in your field – requires insightful, quality content </li></ul><ul><li>Reach a wider market – word of mouth referrals </li></ul>Why you should blog http://www.sxc.hu/profile/Kurhan
  22. 25. <ul><li>Innovations – Springwise.com </li></ul><ul><li>Spotting and filling niches – The Icreamists , Wild Kopi Luwak Coffee via Civets stomach. </li></ul><ul><li>The power of the brand – Apple Inc vs Apple Corp </li></ul>My favourite blog topics
  23. 26. <ul><li>With passion… and patience </li></ul><ul><li>For your audience </li></ul><ul><li>Mainly about things related to your business </li></ul><ul><li>Headings must be ‘Ronsealed’ </li></ul>How you should blog
  24. 27. <ul><li>Regularly – minimum 1x a week </li></ul><ul><li>Content must be engaging / surprising / controversial / intriguing </li></ul><ul><li>Length must be ‘just right’ – somewhere between Stephen Fry’s blessays and Euan Semple’s The Obvious . </li></ul>How you should blog http://www.sxc.hu/profile/dspruitt
  25. 28. <ul><li>Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google </li></ul><ul><li>Using your web domain if possible </li></ul><ul><li>Promote using contacts and ‘Blogroll’ </li></ul><ul><li>Measure using built in tools or Google Analytics </li></ul>How you should blog
  26. 29. <ul><li>Handling comments and spam </li></ul><ul><ul><ul><li>to moderate or </li></ul></ul></ul><ul><ul><ul><li>tolerate comment trolls </li></ul></ul></ul>How you should blog
  27. 30. How you should blog
  28. 31. How you should blog – content farms
  29. 32. Where to go for help

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