The business blog live - neil infield

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Neil Infield Manager in the Business & IP Centre talks about the benefits of blogging for business.

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  • Here are couple of scenarios I want you to picture in your heads. Me to client: Why did you decide to start a business with your father? Client: Well you need to understand that when I was growing up my father was an alcoholic and I had to be the man of the family. Now that I have my degree and accountancy qualification and my father has been made redundant, I want to get him back on his feet again. Here is another. Me to client: So what brought you here from Ghana? Client: My father was a senior civil servant but got the wrong side of those in power and was killed. My 5 brothers and sisters all had to leave the country for our own safety. These are both situations I encountered soon after offering one to one business advice clinics the Business & IP Centre. The Business Blog - Live
  • Collection is vast – around 150 million items – over 600 kilometres of shelving. It covers every written language. 3.5 million sound recordings – from the earliest wax cylinder to the latest chart topper 4.5 million maps – from 15th century to latest Ordinance Survey digital sheets. 7 million manuscripts – from the Magna Carta to Beatles lyrics on the back of an envelope 8 million stamps – including a unique Gold Coast: 1883 (May) 1d on 4d magenta 13 million books – including the earliest dated printed book, the Diamond Sutra 56 million patents 58 million newspapers and journals – dating from 1603 to the latest issue of your local paper Through Legal Deposit we receive 600,000 new items a year – an entitlement that dates back to 1662. In addition we spend some £16 million a year on new acquisitions. Some unexpected items Recent acquisitions include a box of gunpowder, allegedly left by one… Guy Fawkes The Business Blog - Live
  • The Business Blog - Live   Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management.   Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment.   This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details   Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates   Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
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  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
  • Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
  • Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
  • Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
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  • The Business Blog - Live
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  • The Business Blog - Live
  • The Business Blog - Live
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  • The Business Blog - Live
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  • The business blog live - neil infield

    1. 1. The Business Blog - Live Neil Infield – Manager Business & IP Centre neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
    2. 2. What is the British Library for? We exist for anyone who wants to do research – for academic, personal or commercial purposes i.e. You!
    3. 3. <ul><li>To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things. </li></ul><ul><li>But you've got to know what you need to do, and how to do it. </li></ul><ul><li>The Centre can help you find out, and that can have such a powerful effect. </li></ul><ul><li>Dame Anita Roddick, founder of The Body Shop </li></ul>Inspiration
    4. 4. The first place to come for entrepreneurs, innovators and business researchers Get inspiration
    5. 5. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas
    6. 6. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas Develop your business
    7. 7. What we have done <ul><ul><li>Welcomed over 200,000 people through the doors… </li></ul></ul><ul><ul><li>… of whom over 25,000 have received direct advice, guidance and training </li></ul></ul><ul><ul><li>Delivered over 3,000 workshops and 1:1 advice sessions and established high profile ‘Inspiring Entrepreneurs’ </li></ul></ul><ul><ul><li>Exceeded our LDA targets for delivering business advice and employment support </li></ul></ul><ul><ul><li>Since opening in March 2006, we have… </li></ul></ul>
    8. 8. What we have done <ul><ul><li>Increased our outreach programme to encompass prisons, Jobcentre Plus offices, outplacement agencies </li></ul></ul><ul><ul><li>Developed a successful partner programme </li></ul></ul><ul><ul><li>Attracted over £8.2 million of in-kind benefits </li></ul></ul><ul><ul><li>Successfully reached out to diverse audiences 37% BAME - 50% women - 4% disabled </li></ul></ul><ul><ul><li>Since opening in March 2006, we have… </li></ul></ul>
    9. 9. Using Social Media in the Business & IP Centre   British Library Entrepreneur and SME Network has over 1,800 members  see our Facebook page Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 700 members and 280,000 views.  Watch us at BIPCTV 3,800 followers, including a number of influential business experts and successful entrepreneurs.    Follow us on Twitter Over 5,000 members and growing all the time.  Join us on LinkedIn
    10. 10. BL Blogs
    11. 11. Why do I blog? <ul><li>By accident… </li></ul><ul><li>Because it works </li></ul><ul><ul><li>25% of traffic to the Business & IP Centre website – e.g Flat White – BIC pen </li></ul></ul><ul><ul><li>200,000 hits in 4 years </li></ul></ul><ul><ul><li>Comments and feedback </li></ul></ul>
    12. 12. Why do I blog? <ul><li>Because I enjoy it </li></ul><ul><li>It is easy… and free </li></ul><ul><li>It is my memory of events and ideas </li></ul><ul><li>I believe it helps the reputation of the Centre… and hopefully mine too </li></ul>
    13. 13. My daily view – time to post an update…
    14. 14.
    15. 15. Early days
    16. 16.
    17. 17. Success Stories
    18. 21. Why you should blog
    19. 22. Why you should blog
    20. 23. <ul><li>To build trust – ‘real’ people vs anonymous business </li></ul><ul><li>To build an audience – you can start before you business goes live </li></ul><ul><li>Increase SEO without the risk – Google loves blogs-hates cheaters </li></ul>Why you should blog
    21. 24. <ul><li>Drive traffic to your website – see above </li></ul><ul><li>Be seen as an expert in your field – requires insightful, quality content </li></ul><ul><li>Reach a wider market – word of mouth referrals </li></ul>Why you should blog http://www.sxc.hu/profile/Kurhan
    22. 25. <ul><li>Innovations – Springwise.com </li></ul><ul><li>Spotting and filling niches – The Icreamists , Wild Kopi Luwak Coffee via Civets stomach. </li></ul><ul><li>The power of the brand – Apple Inc vs Apple Corp </li></ul>My favourite blog topics
    23. 26. <ul><li>With passion… and patience </li></ul><ul><li>For your audience </li></ul><ul><li>Mainly about things related to your business </li></ul><ul><li>Headings must be ‘Ronsealed’ </li></ul>How you should blog
    24. 27. <ul><li>Regularly – minimum 1x a week </li></ul><ul><li>Content must be engaging / surprising / controversial / intriguing </li></ul><ul><li>Length must be ‘just right’ – somewhere between Stephen Fry’s blessays and Euan Semple’s The Obvious . </li></ul>How you should blog http://www.sxc.hu/profile/dspruitt
    25. 28. <ul><li>Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google </li></ul><ul><li>Using your web domain if possible </li></ul><ul><li>Promote using contacts and ‘Blogroll’ </li></ul><ul><li>Measure using built in tools or Google Analytics </li></ul>How you should blog
    26. 29. <ul><li>Handling comments and spam </li></ul><ul><ul><ul><li>to moderate or </li></ul></ul></ul><ul><ul><ul><li>tolerate comment trolls </li></ul></ul></ul>How you should blog
    27. 30. How you should blog
    28. 31. How you should blog – content farms
    29. 32. Where to go for help

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