How to tame the chaos of today's marketing landscape, create integrated marketing strategies, and use online marketing effectively to be found by your customers and improve your ROI.

1. Integrated Marketing
Challenges
Anne Moss Rogers
2013
Impression-Marketing.com

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8. Reviews
∙Yelp
∙Customer Lobby
∙Angie’s List
Organic Search &
Pay Per Click Ads
Impression-Marketing.com

9. Promotion or not?

10. Promotion with a Purpose

11. Promotion with a Purpose

12. Don’t Forget Email Marketing

13. Online Reviews
According to Forrester Research
71%
of online shoppers read reviews before
making a purchase

14. How to Get Online Reviews

15. Step One. Claim a Page.

16. Step Two. Buy a URL and redirect It
RVAPlumber.com
to
https://plus.google.com/110761501216685935101/
about?hl=en

17. Step Three. Print cards for asking.

18. Step Four. Hand them out!

19. Don’t want to do all that?

20. Results for “plumbers richmond va”

21. Social Media
•
LinkedIn for B2B and professionals
•
Facebook for non-profits, retail, photographers
•
Pinterest for fashion, crafts & visual businesses
•
Houzz for interior designers, remodel contractors
•
Foursquare for retail businesses
•
Twitter has SHORT shelf life. Reporters, singers
•
You Tube for everyone!

22. You Tube
You are 50 X more likely to end up on page 1 of

23. You Tube
Brand it. Shoot it. Optimize it. Post it.

24. Instagram can do Double Duty

25. So which social media do you choose?

26. Your Business Goals

27. Your Target Market
• Who are they?
• Where are they?
• What do they care about?

28. Your Message

29. Your Message

30. Your Message

31. Test 1 or 2 Social Media

32. Marketing Spending
Impression-Marketing.com

33. Going Mobile
30% of your website
visitation probably comes
from a smartphone

34. Stalk us Online at
ImpressionMarketing
@impressionM
Impression-Marketing.com

35. Easy to Get eNews
Impression-Marketing.com