Pieter Ballon, iMinds Living Labs, iMinds The Conference 2013 Track 1, Disruptive Digital Research Technologies

1. What if… Living Labs could enable
disruptive innovation?
Pieter Ballon, Director Living Labs, iMinds
Dec 5th, 2013
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2. “Value and competitive advantage
are moving from upstream to
downstream, and from the
organization into the marketplace”
Harvard Business Review, December 2013
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3. The iMinds iLab.o Living Lab –
enabler for downstream
innovation
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4. iMinds Living Lab vision
a real-life test and
experimentation environment
where users and producers cocreate innovations
in a trusted, open ecosystem that
enables business innovation
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5. iMinds Living Lab phases
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6. iMinds iLab.o toolbox
Panel &
Community
Management
Living Lab
Back Office
Tools
Prototyping &
Testing
Support
Business
Model
Simulation
European
Network of
Living Labs
Importance of validated toolbox!
Importance of validated toolbox!
A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
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7. iMinds iLab.o portfolio
2006: Top-20 in Europe
2013: Top-5 worldwide
6
15
12
1
10
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2
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8. Living Labs
for Smart Cities Turning cities from
problems into
solutions
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9. Upstream-only approaches are
failing
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10. Downstream ‘platform’ approach is
needed
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11. iMinds Smart City Vision
Smart City
Stakeholder
s
Citizens
Private sector
Smart Urban Applications & Systems
Developers
iMinds
research focus
Public sector
Mobile, context aware, location based
Open, Linked
& Big Data
Open data
Public, private and
citizen data and
metadata
Living
Lab
Platform
Data analytics,
semantic reasoning
Transport & Mobility
optimization
Digital City
Platforms &
Infrastructures
Networks: Fixed &
wireless, Sensor
networks, IoT
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Scalable service
and innovation
platforms
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12. CIBG
Web-Service
Points of Interest
Web Services
Properties Search
Web-Services
ImmoWeb
Web-Service
EPIC Service
Catalogue
User Management
Web Services
pL
User Management
Portlets
Urban Planning
Portlets
Relocation Pilot
Smart Environment
Portlets
EnergyHive
Web-Services
Relocation
Relocation
Portlets
Portlets
Example:
Smart City
Cloud
Platform
Smart Environment Pilot
Domestic Energy
Smart-Environment
Web-Services
(Domestic Energy)
Smart-Environment
Web-Services
(Public Buildings)
Generic Monitoring
Framework (GMF)
Web Services
Unity
3D Engine
Urban
Planning W/S
3D Model
User Client Devices
Smart Environment Pilot
Public Buildings
Urban Planning Pilot
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13. Example: Smart City IoT Game Platform
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14. @iminds
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15. Living Labs for SMEs - Powering SME
Innovation
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16. SMEs struggle to innovate
Flemish SMEs are lagging big companies
in all aspects of innovation
Only 5% of SMEs have
cross-border subsidiaries / joint ventures
ECOOM, 2013
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17. iMinds
360°
Business
Innovation
Model
Value Prop
Market Size
Pricing
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18. SME Domain
Living Lab type
1
Media
Media
Media
ICT
Evaluation
5
Media
Experimentation
6
ICT
Evaluation
7
Media
Experimentation
8
ICT
Experimentation
9
Media
Evaluation
10
ICT
Exploration
11
Media
Evaluation
12
Smart Cities
Exploration
13
Media
Evaluation
14
Media
Value
Network
Evaluation
4
Revenue
Model
Exploration
3
Function
s
Evaluation
2
Concep
t
Exploration
Interface
Position
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Marketing
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19. SME Domain
Living Lab type
15
Manufacturing
Manufacturing
ICT
Media
Media
ICT
Media
Media
Smart Cities
ICT
Media
Energy
ICT
ICT
10
Evaluation
28
10
Experimentation
27
15
Experimentation
26
16
Experimentation
25
13
Experimentation
24
15
Evaluation
23
16
Exploration
22
Marketing
Evaluation
21
Value
Network
Exploration
20
Revenue
Model
Experimentation
19
Position
Evaluation
18
Interface
Evaluation
17
Function
s
Experimentation
16
Concep
t
Evaluation
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20. Example: SME Cross-Border Innovation
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21. Example: SME Open City Platform
Recruitment base
N = 90.000 (Mobile Vikings)
CoMobile Panel
N= +- 5000
Living Lab base
CoMobile Community
N = 100 - 200
Living Lab alfas
N=7
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22. @iminds
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23. Pieter Ballon
pieter.ballon@iminds.be
@pieterballon
Join iMinds
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