1. fail fast, fail cheap
eric kenis, bryo
fail conference 6/11/12

2. • High potential
• 18 to 36 y
• prestarter
• Growth
potential
• Drive
• Ambition

3. In love with
my project
$€£ 1.000 crazy
ideas

4. Feasibility : fail fast, fail cheap

5. YOUR ELEVATOR PITCH

6. Focus
Keep on driving on the
right track
Know where you want to
go

7. “Most of all Bryo recognised & increased my
entrepreneurship. “ Maarten Vandenbroucke,
Gatewing
“Bryo is like a second family to me. It is my feedback
and my back-up.” Ciel Berings, Aaltra
“ At Bryo I found my 2 partners. Without them dotOcean
would be impossible.” Peter Staelens, dotOcean

8. ….

9. 3 main pitfalls for a start-up:
fear of the market
lack of financial knowledge
too homogeneous team
Source: Mirjam Knockaert, UGent

10. Wrong entrepreneurs team
My friends
Only engineers
No technology specialist
People I know already

11. Even if you are alone,
you need a team

12. differences in commitment

13. dream team : technology +
sales + finance

14. don’t forget to calculate
your own time

15. my time is worth 50%,
your expertise is worth 50%
???

16. the real cost is twice as high,
the time to market is twice as long
for half of the turnover

18. smart money is
not always smart

19. market :
‘we prefer to finish our version
3.0 first’

20. market :
‘we have no competitors’
There’s a hole in the market,
but is there a market
in the hole?

21. market :
watch out for exclusivity

22. market :
careful with a
big company as
first customer

23. market :
the new
Facebook
or a

24. The funny thing about regret, is you better regret
something you have done than something you
haven’t.

25. eric.kenis@voka.be
T 0486/511 434