The global in-app advertising market size reached US$ 135.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 407.7 Billion by 2028, exhibiting a growth rate (CAGR) of 20.2% during 2023-2028. More Info:- https://www.imarcgroup.com/in-app-advertising-market

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Global In-app Advertising
Market Research and
Forecast Report 2023-2028
Author: Elena Anderson,
Marketing Manager |
IMARC Group
© 2019 IMARC All Rights Reserved

2. Report Description
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3. Report Description
Report Description and Highlights
Global In-app Advertising Market Research Report:
The latest report by IMARC, titled “In-app Advertising Market: Global Industry Trends, Share, Size,
Growth, Opportunity and Forecast 2023-2028” the global in-app advertising market is expected to
exhibit a CAGR of 20.2% during 2023-2028.
In-app advertising is an effective monetization strategy for mobile publishers, wherein app developers
get paid to serve advertisements within their mobile apps. This makes in-app advertising a vital
marketing channel for brands and agencies. In-app display ads provide advertisers with a flexible way
to scale their campaign reach within the in-app environment.
Advertisers can also harness geolocation data to ensure that they reach users at the right time and in
the right place. Nowadays, in-app advertising has gained popularity as its formats, including banners,
interstitials, video units and rich media ads, provide users with a discovery experience tailored to the
unique context of the app and the behaviors and interests of users.
Request Free Sample Report: https://www.imarcgroup.com/in-app-advertising-
market/requestsample

4. Report Description
Report Description and Highlights
Global In-app Advertising Market Trends:
The increasing development of mobile applications and the rising popularity of e-commerce websites are the primary
factors that have escalated the demand for in-app advertising. In-app ads are more dynamic, engaging, user-friendly
and appealing than traditionally displayed ads via the Web. Besides this, the growing adoption of smartphones to
access social media also contributes to the market. Unlike desktop or laptop computers, mobile devices make the in-
app environment an ideal place for advertisers to create effective and personal advertising touchpoints.
Furthermore, with sophisticated data tracking and user targeting, the in-app environment allows advertisers to reach
consumers with pinpoint accuracy and customize ads as per their requirements. Moreover, mobile marketing
platforms and advertisers are entering into partnerships to develop advanced in-app technology to determine and
design models to target consumers and effectively measure and optimize advertisement campaigns.
Looking forward, the market value is projected to reach a strong growth during the forecast period
(2023-2028).

5. Report Description
Report Description and Highlights
Market Summary:
Breakup by Advertising Type:
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Others
Breakup by Platform:
• Android
• iOS
• Others
Breakup by Application:
• Messaging
• Entertainment
• Gaming
• Online Shopping

6. Report Description
Report Description and Highlights
• Payment and Ticketing
• Others
Breakup by Region:
• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy

7. Report Description
Report Description and Highlights
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

8. Competitive Landscape with Key Players:
• Amobee Inc. (Singapore Telecommunications Limited)
• Apple Inc.
• BYYD Inc.
• Chartboost Inc.
• Facebook Inc.
• Flurry Inc. (Verizon Media)
• Google AdMob (Google Inc.)
• InMobi (InMobi Pte Ltd.)
• MoPub Inc. (Twitter)
• One by AOL (AOL)
• Tapjoy Inc.
• Tune Inc.
View Full Report with TOC & List of Figure: https://www.imarcgroup.com/in-app-advertising-market
Report Description
Report Description and Highlights

9. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

10. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

11. Report Description
Report Description and Highlights
© 2019 IMARC All Rights Reserved
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International Market Analysis Research and Consulting (IMARC). No part of this publication may be
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Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been
based on information and sources believed to be accurate and reliable at the time of publishing.
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the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any
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Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of
their respective companies.

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