The global in-app advertising market size reached US$ 163.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 728.7 Billion by 2032, exhibiting a growth rate (CAGR) of 17.5% during 2024-2032. More Info:- https://www.imarcgroup.com/in-app-advertising-market

1. Global In-app
Advertising Market
Research and Forecast
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved

2. About IMARC Group
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strategy and market research worldwide. We partner with clients in all regions and industry
verticals to identify their highest-value opportunities, address their most critical challenges, and
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organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods
are at the top of the company’s expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our clients
achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting
results.

3. Report Highlight
and Description
According to the latest report by IMARC Group, titled "In-app Advertising
Market: Global Industry Trends, Share, Size, Growth, Opportunity and
Forecast 2024-2032," the global in-app advertising market size reached US$
163.2 Billion in 2023.
In-app advertising is an effective monetization strategy for mobile publishers,
wherein app developers get paid to serve advertisements within their mobile
apps. This makes in-app advertising a vital marketing channel for brands and
agencies. In-app display ads provide advertisers with a flexible way to scale
their campaign reach within the in-app environment.
Advertisers can also harness geolocation data to ensure that they reach users
at the right time and in the right place. Nowadays, in-app advertising has
gained popularity as its formats, including banners, interstitials, video units
and rich media ads, provide users with a discovery experience tailored to the
unique context of the app and the behaviors and interests of users.
Request for a PDF sample of this report: https://www.imarcgroup.com/in -app-
advertising-market/requestsample

4. Report Description
Global In-app Advertising Market Trends:
The increasing development of mobile applications and the rising popularity of e-commerce websites are the
primary factors that have escalated the demand for in-app advertising. In-app ads are more dynamic, engaging,
user-friendly and appealing than traditionally displayed ads via the Web. Besides this, the growing adoption of
smartphones to access social media also contributes to the market. Unlike desktop or laptop computers, mobile
devices make the in-app environment an ideal place for advertisers to create effective and personal advertising
touchpoints.
Furthermore, with sophisticated data tracking and user targeting, the in-app environment allows advertisers to
reach consumers with pinpoint accuracy and customize ads as per their requirements. Moreover, mobile marketing
platforms and advertisers are entering into partnerships to develop advanced in-app technology to determine and
design models to target consumers and effectively measure and optimize advertisement campaigns.
View Report TOC, Figures and Tables: https://www.imarcgroup.com/in-app-advertising-market

5. Report
Segmentation
Breakup by Advertising Type:
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Others
Breakup by Platform:
• Android
• iOS
• Others
Breakup by Application:
• Messaging
• Entertainment

6. Report
Segmentation
• Gaming
• Online Shopping
• Payment and Ticketing
• Others
Breakup by Region:
• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East and Africa

7. Competitive
Landscape with
Key Players
• Amobee Inc. (Singapore Telecommunications
Limited)
• Apple Inc.
• BYYD Inc.
• Chartboost Inc.
• Facebook Inc.
• Flurry Inc. (Verizon Media)
• Google AdMob (Google Inc.)
• InMobi (InMobi Pte Ltd.)
• MoPub Inc. (Twitter)
• One by AOL (AOL)
• Tapjoy Inc.
• Tune Inc.

8. Key Questions
Answered in
the Report
How big is the global in-app advertising market?
What is the expected growth rate of the global in-app advertising
market during 2024-2032?
What are the key factors driving the global in-app advertising
market?
What has been the impact of COVID-19 on the global in-app
advertising market?
What is the breakup of the global in-app advertising market based
on the advertising type?
What is the breakup of the global in-app advertising market based
on the platform?
What is the breakup of the global in-app advertising market based
on the application?
What are the key regions in the global in-app advertising market?
Who are the key players/companies in the global in-app advertising
market?

9. Table of
Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global In-app Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Advertising Type
6.1 Banner Ads
6.1.1 Mark et Trends
6.1.2 Mark et Forecast
6.2 Interstitial Ads
6.2.1 Mark et Trends
6.2.2 Mark et Forecast
6.3 Rich Media Ads
6.3.1 Market Trends
6.3.2 Mark et Forecast

10. Table of
Contents
6.4 Video Ads
6.4.1 Mark et Trends
6.4.2 Mark et Forecast
6.5 Others
6.5.1 Mark et Trends
6.5.2 Mark et Forecast
7 Market Breakup by Platform
7.1 Android
7.1.1 Mark et Trends
7.1.2 Mark et Forecast
7.2 iOS
7.2.1 Mark et Trends
7.2.2 Mark et Forecast
7.3 Others
7.3.1 Mark et Trends
7.3.2 Mark et Forecast
8 Market Breakup by Application
8.1 Messaging
8.1.1 Market Trends
8.1.2 Mark et Forecast
8.2 Entertainment
8.2.1 Mark et Trends
8.2.2 Mark et Forecast
8.3 Gaming
8.3.1 Mark et Trends
8.3.2 Mark et Forecast
8.4 Online Shopping
8.4.1 Market Trends
8.4.2 Mark et Forecast
For more information, visit : https://www.imarcgroup.com/in -
app-advertising-market/toc

11. Disclaimer
© 2023 IMARC All Rights Reserved
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opinion have been based on information and sources believed to be accurate and reliable at
the time of publishing. International Market Analysis Research and Consulting makes no
representation of warranty of any kind as to the accuracy or completeness of any Information
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opinion, errors or inaccuracies if any found this publication.
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