Why do I need a logo? I am not a large multi national, just a new small start up business. View the slide to find out why you really must have a logo.

1. Why do I need a logo?
A frequently asked question
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2. Because a logo…..
• Creates a long lasting impression on your
clients
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3. Because a logo…..
• Creates a long lasting impression on your
clients
• Brands your business
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4. Because a logo…..
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
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5. Because a logo…..
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
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6. Because a logo…..
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
• Provides a consistent image to all your
marketing material
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7. Because a logo…..
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
• Provides a consistent image to all your
marketing material
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8. Lasting impression
• Your logo should create a lasting impression
with all your visitors
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9. Lasting impression
• Your logo should create a lasting impression
with all your visitors
– Prospects
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10. Lasting impression
• Your logo should create a lasting impression
with all your visitors
– Prospects
– Customers
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11. Lasting impression
• Your logo should create a lasting impression
with all your visitors
– Prospects
– Customers
– Suppliers
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12. Lasting impression
• Your logo should create a lasting impression
with all your visitors
– Prospects
– Customers
– Suppliers
• They all need to remember it, to remember
YOU
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13. Lasting impression
• Your logo should create a lasting impression
with all your visitors
– Prospects
– Customers
– Suppliers
• They all need to remember it, to remember
YOU
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14. Brand
• A good logo brands your business
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15. Brand
• A good logo brands your business
• Brand is important
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16. Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
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17. Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
• Your brand promise must match your
customers experiences
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18. Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
• Your brand promise must match your
customers experiences
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19. Expression
• A good logo expresses your businesses aims &
motives to visitors
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20. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
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21. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
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22. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
– provide good value
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23. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
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24. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
– are environmentally aware
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25. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
– are environmentally aware
• In fact, whatever you want it to say about YOU
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26. Expression
• A good logo expresses your businesses aims &
motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
– are environmentally aware
• In fact, whatever you want it to say about YOU
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27. Recognition
• You will be more easily recognised with a
strong logo
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28. Recognition
• You will be more easily recognised with a
strong logo
• Standing out from the crowd is important
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29. Recognition
• You will be more easily recognised with a
strong logo
• Standing out from the crowd is important
• You want clients to recognise the information
you send them, know its from you & want to
read it because they know it will be
informative
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30. Recognition
• You will be more easily recognised with a
strong logo
• Standing out from the crowd is important
• You want clients to recognise the information
you send them, know its from you & want to
read it because they know it will be
informative
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31. Consistent Image
• Use your logo on
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32. Consistent Image
• Use your logo on
– Stationery & business cards
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33. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
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34. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
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35. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
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36. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
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37. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
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38. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
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39. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
– In fact, everywhere
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40. Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
– In fact, everywhere
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41. What does this say?
Image connect connects your with your customers
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42. It says……
• Good quality useful information
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43. It says……
• Good quality useful information
• A reliable service
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44. It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
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45. It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
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46. It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
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47. It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
• A brand I can trust
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48. It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
• A brand I can trust
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49. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
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50. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
• Brands your business
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51. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
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52. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
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53. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
• Provides a consistent image to all your
marketing
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54. Summary – Why do I need a Logo?
• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your
visitors and customers
• Provides a consistent image to all your
marketing
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55. Thank YOU
• Thank you for watching
• If you would like to discuss anything further
please
– Call 07932 744204
– Email me at info@imageconnect.co.uk
• Visit www.imageconnect.co.uk
• Read my blog
http://imageconnectlondon.blogspot.com
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