Broekman Capabilities Fiona Hutton Assoc 021309

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Broekman Capabilities Fiona Hutton Assoc 021309

  1. 1. Real Estate Marketing & PR Design, Print, Web, Social Networks Presented to
  2. 2. MARKETING + CREATIVE = BROEKMAN -|- Founded as a full-service marketing/pr agency in August 2000 -|- Evolved into creative agency over past 5 years -|- Specialized niche in working with Real Estate Industry, Corporate, and Entertainment -|- Services include: Brand Management & Marketing Consulting •  Identity & Anniversary Campaigns •  Website Development •  Graphic Design & Printing •  Advertising – Print, Web and Grassroots •  Social Networks & Online Media Advertising •  Page 1
  3. 3. REAL ESTATE INDUSTRY EXPERIENCE Commercial: Developers: •  Marcus & Millchap •  Weintraub Financial Services Identity Campaign •  Rosano & Partners •  TDG Corp Identity Campaign •  Creative Environments of Hollywood •  Malibu Lumber Yard Graphics & Signage Program •  310 Development Company •  Elite Home Builders •  Advanced Builder LA Financial - Lending & Mortgage: •  Stewart Title Public Relations: •  Ridgegate Mortgage •  Consensus Planning Group •  Skyline Funding •  Congress for the New Urbanism •  North American Financial Solutions Residential: •  Coldwell Banker Home Improvement: •  ReMax on the Boulevard 3-B’z Painting •  •  Pinnacle Estate Properties 3-B’z Maintenance •  •  Bay Side Properties 4D Construction •  •  OwenSells.com Family real estate investment support •  •  Lightning Rentals Page 2
  4. 4. LAND USE & ENTITLEMENT MARKETING/PR Consensus Planning Group •  Launched 20th anniversary campaign. •  Developed and executed multi-tiered marketing & PR plan. •  Relaunched company at PCBC 2006. •  Directed marketing/design for major projects including John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. •  Revamped all marketing materials, including new logo development, collateral, & style guide. •  Managed all client /project marketing, creative and printing. •  Clients include major real estate developers, public affairs/pr agency contractors, city/county /government entities and private parties seeking land use and transportation consultation, community relations programs and public relations assistance. Page 3
  5. 5. CITY PLANNING/POLITICAL EXPERIENCE Congress for the New Urbanism – provide alternatives to urban sprawl. Conference caters to City Planners, Architects, Politicians, and Environmentalists. •  Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored:  | Phil Angelides, California State Treasurer - Lifetime Achievement  | Rick Cole, City Manager, City of Ventura - Policy and Implementation  | Frank Gehry, Architect / Craig Webb - Physical Design*  | Natural Resources Defense Council (NRDC) - The Environment (Joel Reynolds, LA Executive Director)  | Antonio Villaraigosa, Los Angeles Councilman – Transportation References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides Peter Calthorpe of Calthorpe & Associates. CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin) Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built Environment Page 4
  6. 6. SHOPPING CENTER EXPERIENCE Multiple Shopping Center Design •  Projects Malibu Lumber Yard – contract since •  March 2008 Several clients/subbing (NDAs in •  affect) - Graphic Design & Signage Program for new upscale shopping centers in California - Site plan includes Pylon, Monument and Directory signage - Tenant Renovation includes New Logo development and New Tenant Signage programs - Recon and manage approvals with city planning departments Page 5
  7. 7. SHOPPING CENTER EXPERIENCE Page 6
  8. 8. SHOPPING CENTER EXPERIENCE Page 7
  9. 9. CORPORATE RE IDENTITY CAMPAIGNS Page 8
  10. 10. REAL ESTATE INDUSTRY EXPERIENCE Coldwell Banker's 100th Anniversary Campaign •  Managed 100th Anniversary Campaign for Porter Ranch and Northridge offices •  Developed 12 postcard direct mail postcard campaign showcasing Coldwell Banker to the community •  Started recruitment program soliciting agents from competitive companies •  Directed all design, copywriting, printing and fulfillment •  Coordinated closely with Connecticut headquarters on all approvals; highly political then! Page 9
  11. 11. PARTNERSHIP SINCE JUNE 2005 -|- Creative Director & Marketing Director for four years -|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices -|- Established identity, logo, style guide & campaigns: I.  Pinnacle Estate Properties Inc. II.  Estate Division III.  Ridgegate Mortgage -|- Supported over 350 agents to date -|- Developed Company Listing Presentation & Agent Powerpoint -|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns -|- Managed numerous agent identity campaigns, including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc. Page 10
  12. 12. Real Estate Design BROEKMAN-|-communications Marketing & Publicity Event Production Public Relations Graphic design Printing Identity CampaignS BROEKMAN-|-communications Marketing & Publicity Event Production Public Relations Graphic design Printing Identity CampaignS Mike Galieote’s Recent Activity for February 2009 www.MikeGalieote.com P “Always Protecting and Promoting Your Interests” O: 818.212.9201 F: 818.450.0484 E: jbbman@hotmail.com I: BroekmanComm.com O: 818.212.9201 F: 818.450.0484 E: jbbman@hotmail.com I: BroekmanComm.com Luis Silva michael K. Multi-Million Dollars producers Realtor ® Realtor® Lake Balboa’s Hardest working real estate team 866-la1-team www.la1team.com Page 11
  13. 13. REAL ESTATE DESIGN CONT. Page 12
  14. 14. ELITE HOME BUILDERS - BROCHURE + WEB :: ONE DESIGN Web 12-page brochure Page 13
  15. 15. ROSANO & PARTNERS Page 14
  16. 16. ADVANCED BUILDER LA Page 15
  17. 17. CREATIVE ENVIRONMENTS OF HOLLYWOOD Page 16
  18. 18. Commercial Painting Company Project Planner You can make notes and clip your favorite pictures or The 3-B’z Painting project sheet can be used as your formal articles to keep with this project sheet. record keeper as well as a place to bring your vision to life. Place in your Portfolio for complete record keeping and We have provided a place for you to show colors from quick reference of all your projects. objects that inspire you, as well as a place for our exclusive “pop out” color chip, making it easier to see how colors 3-B’z Painting Co - Discover the power of color work together. Accent Color Trim Color Accent Color Stucco/Main #2 Color Stairwell walls Lobby Walls Trim - Baseboards, Corridor & Crown Molding & Doors Page 17
  19. 19. EXTENSIVE WEB DEVELOPMENT Page 18
  20. 20. NON REAL ESTATE WEB EXP. Page 19
  21. 21. ENTERTAINMENT EXPERIENCE Screen Actors Guild Foundation – •  “Brokeback Mountain” benefit premiere, Launch $5m capital campaign New Line Cinema “New World” Benefit •  Premiere for First Americans in the Arts J. Paul Getty Center “Coming of Age” Exhibit •  Launch North Hollywood Theatre & Arts Festival •  International Student Film Festival •  Storyopolis •  Columbia Pictures •  Sony Pictures Digital - Screenblast •  DreamWorks Animation •  Universal Studios – marketing for over 48 •  feature film titles hitting ppv/vod window Page 20
  22. 22. NON-PROFIT EXPERIENCE University Synagogue –Website; marketing retainer since 09-2007 •  Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4 •  Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg •  Temple Sholom - MMOTW •  Membership Management Services (Los Angeles, CA) – •  Identity Campaign & New Website Valley Beth Shalom (Encino, CA) – Nursery School logo, •  Parents Association, Chesed Connection, Website Committee OpenSpace.com –Temple Aliyah & VBS special needs •  American Jewish University (formerly University of Judaism) •  (Alumni Association, 50th Anniversary, Development, Website) Zimmer Children's Museum •  Valley Cities Jewish Community Center •  Kabbalah Centres International •  Anti-Defamation League •  B’nai B’rith Youth Organization + Habonim Dror •  Page 21
  23. 23. OTHER DESIGN EXPERIENCE Page 22
  24. 24. THANK YOU FOR YOUR CONSIDERATION! Page 23

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