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Broekman Capabilities Fiona Hutton Assoc 021309


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Broekman Capabilities Fiona Hutton Assoc 021309

  1. 1. Real Estate Marketing & PR Design, Print, Web, Social Networks Presented to
  2. 2. MARKETING + CREATIVE = BROEKMAN -|- Founded as a full-service marketing/pr agency in August 2000 -|- Evolved into creative agency over past 5 years -|- Specialized niche in working with Real Estate Industry, Corporate, and Entertainment -|- Services include: Brand Management & Marketing Consulting •  Identity & Anniversary Campaigns •  Website Development •  Graphic Design & Printing •  Advertising – Print, Web and Grassroots •  Social Networks & Online Media Advertising •  Page 1
  3. 3. REAL ESTATE INDUSTRY EXPERIENCE Commercial: Developers: •  Marcus & Millchap •  Weintraub Financial Services Identity Campaign •  Rosano & Partners •  TDG Corp Identity Campaign •  Creative Environments of Hollywood •  Malibu Lumber Yard Graphics & Signage Program •  310 Development Company •  Elite Home Builders •  Advanced Builder LA Financial - Lending & Mortgage: •  Stewart Title Public Relations: •  Ridgegate Mortgage •  Consensus Planning Group •  Skyline Funding •  Congress for the New Urbanism •  North American Financial Solutions Residential: •  Coldwell Banker Home Improvement: •  ReMax on the Boulevard 3-B’z Painting •  •  Pinnacle Estate Properties 3-B’z Maintenance •  •  Bay Side Properties 4D Construction •  • Family real estate investment support •  •  Lightning Rentals Page 2
  4. 4. LAND USE & ENTITLEMENT MARKETING/PR Consensus Planning Group •  Launched 20th anniversary campaign. •  Developed and executed multi-tiered marketing & PR plan. •  Relaunched company at PCBC 2006. •  Directed marketing/design for major projects including John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. •  Revamped all marketing materials, including new logo development, collateral, & style guide. •  Managed all client /project marketing, creative and printing. •  Clients include major real estate developers, public affairs/pr agency contractors, city/county /government entities and private parties seeking land use and transportation consultation, community relations programs and public relations assistance. Page 3
  5. 5. CITY PLANNING/POLITICAL EXPERIENCE Congress for the New Urbanism – provide alternatives to urban sprawl. Conference caters to City Planners, Architects, Politicians, and Environmentalists. •  Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored:  | Phil Angelides, California State Treasurer - Lifetime Achievement  | Rick Cole, City Manager, City of Ventura - Policy and Implementation  | Frank Gehry, Architect / Craig Webb - Physical Design*  | Natural Resources Defense Council (NRDC) - The Environment (Joel Reynolds, LA Executive Director)  | Antonio Villaraigosa, Los Angeles Councilman – Transportation References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides Peter Calthorpe of Calthorpe & Associates. CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin) Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built Environment Page 4
  6. 6. SHOPPING CENTER EXPERIENCE Multiple Shopping Center Design •  Projects Malibu Lumber Yard – contract since •  March 2008 Several clients/subbing (NDAs in •  affect) - Graphic Design & Signage Program for new upscale shopping centers in California - Site plan includes Pylon, Monument and Directory signage - Tenant Renovation includes New Logo development and New Tenant Signage programs - Recon and manage approvals with city planning departments Page 5
  10. 10. REAL ESTATE INDUSTRY EXPERIENCE Coldwell Banker's 100th Anniversary Campaign •  Managed 100th Anniversary Campaign for Porter Ranch and Northridge offices •  Developed 12 postcard direct mail postcard campaign showcasing Coldwell Banker to the community •  Started recruitment program soliciting agents from competitive companies •  Directed all design, copywriting, printing and fulfillment •  Coordinated closely with Connecticut headquarters on all approvals; highly political then! Page 9
  11. 11. PARTNERSHIP SINCE JUNE 2005 -|- Creative Director & Marketing Director for four years -|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices -|- Established identity, logo, style guide & campaigns: I.  Pinnacle Estate Properties Inc. II.  Estate Division III.  Ridgegate Mortgage -|- Supported over 350 agents to date -|- Developed Company Listing Presentation & Agent Powerpoint -|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns -|- Managed numerous agent identity campaigns, including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc. Page 10
  12. 12. Real Estate Design BROEKMAN-|-communications Marketing & Publicity Event Production Public Relations Graphic design Printing Identity CampaignS BROEKMAN-|-communications Marketing & Publicity Event Production Public Relations Graphic design Printing Identity CampaignS Mike Galieote’s Recent Activity for February 2009 P “Always Protecting and Promoting Your Interests” O: 818.212.9201 F: 818.450.0484 E: I: O: 818.212.9201 F: 818.450.0484 E: I: Luis Silva michael K. Multi-Million Dollars producers Realtor ® Realtor® Lake Balboa’s Hardest working real estate team 866-la1-team Page 11
  13. 13. REAL ESTATE DESIGN CONT. Page 12
  14. 14. ELITE HOME BUILDERS - BROCHURE + WEB :: ONE DESIGN Web 12-page brochure Page 13
  15. 15. ROSANO & PARTNERS Page 14
  16. 16. ADVANCED BUILDER LA Page 15
  18. 18. Commercial Painting Company Project Planner You can make notes and clip your favorite pictures or The 3-B’z Painting project sheet can be used as your formal articles to keep with this project sheet. record keeper as well as a place to bring your vision to life. Place in your Portfolio for complete record keeping and We have provided a place for you to show colors from quick reference of all your projects. objects that inspire you, as well as a place for our exclusive “pop out” color chip, making it easier to see how colors 3-B’z Painting Co - Discover the power of color work together. Accent Color Trim Color Accent Color Stucco/Main #2 Color Stairwell walls Lobby Walls Trim - Baseboards, Corridor & Crown Molding & Doors Page 17
  20. 20. NON REAL ESTATE WEB EXP. Page 19
  21. 21. ENTERTAINMENT EXPERIENCE Screen Actors Guild Foundation – •  “Brokeback Mountain” benefit premiere, Launch $5m capital campaign New Line Cinema “New World” Benefit •  Premiere for First Americans in the Arts J. Paul Getty Center “Coming of Age” Exhibit •  Launch North Hollywood Theatre & Arts Festival •  International Student Film Festival •  Storyopolis •  Columbia Pictures •  Sony Pictures Digital - Screenblast •  DreamWorks Animation •  Universal Studios – marketing for over 48 •  feature film titles hitting ppv/vod window Page 20
  22. 22. NON-PROFIT EXPERIENCE University Synagogue –Website; marketing retainer since 09-2007 •  Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4 •  Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg •  Temple Sholom - MMOTW •  Membership Management Services (Los Angeles, CA) – •  Identity Campaign & New Website Valley Beth Shalom (Encino, CA) – Nursery School logo, •  Parents Association, Chesed Connection, Website Committee –Temple Aliyah & VBS special needs •  American Jewish University (formerly University of Judaism) •  (Alumni Association, 50th Anniversary, Development, Website) Zimmer Children's Museum •  Valley Cities Jewish Community Center •  Kabbalah Centres International •  Anti-Defamation League •  B’nai B’rith Youth Organization + Habonim Dror •  Page 21