Concept, Design & Production for Print, Internet & Display
My Name is Gary Sylvester
                            My Company is SLYART, Inc.
I am a freelance graphic designer and hav...
Experience/Background

Fairview Printing Company
Mechanical Artist for a printing company

Associate Sign & Design
Freelan...
SLYART, Inc.

In 1999, I decided to leave my last position and go on my own as a self-employed freelance graphic
designer,...
Graphic Design

What is Graphic Design?
•  It is visual communication or visual artistic representation.
•  So, it is the ...
Tagline

           Concept, Design & Production for Print, Internet & Display

•   Conceive the idea,
•   Design the coll...
Goals of SLYART

Goals:
•   To aid in the understanding of producing a project
•   To provide the specific services to fit...
Resources

Just a few of the places I use to see current trends or to keep up
with what is going on in the world of design...
To Do List

•       Oldie but a goodie – Stay in School - Get your 4 year degree!!!
        Learn all that you can now as ...
To Do List Continued

•   Never burn a bridge or relationship. Keep in touch with former employers, employees,
    teacher...
Inspiration

My Inspiration:
My inspiration comes from a lot of what I see in real life. I like contemporary design, but d...
Local Bank
Logo/Corp ID




    12
Local Bank
Annual Report




    13
Local Bank
Brochures




    14
Local Bank
Counter Cards/Posters




    15
Local Bank
Web Site




    16
Local Bank
Grand Opening Direct Mail




    17
Local Bank
Signage



   30” Logomark                             Sign Face -
                                           1...
Bio-Medical Company
Logo/Corp ID




   19
Bio-Medical Company
Annual Report 05




   20
Bio-Medical Company
Web Site 06




   21
Bio-Medical Company
Annual Report 04




   22
Bio-Medical Company
Annual Report 02




   23
Insurance Company
Logo/Corporate ID




   24
Surface Coating Company
Logo/Corporate ID




    25
Home Systems
Logo/Corporate ID




    26
Home Systems
Brochures/Info Sheets




    27
Product
Info & Spec. Sheets




    28
Product
Name & Logo




   29
Product
Advertising




    30
Product
Advertising


                           We’ve Reshaped
                            the Industry!
                ...
Restaurant Exhibit
Logo/Corporate ID




    32
Software Trading Company
Logo/Corporate ID




    33
Software Trading Company
Brochures




    34
Local Bank
Logo/Corporate ID




    35
Management Company
Logo/Corporate ID




   36
Catering Company
Logo/Corporate ID




    37
Catering Company
Brochure




   38
Networking Group
Name & Logo/Corporate ID




    39
Networking Group
Direct Mail




    Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Time . ...
Logo/Corporate ID




    41
Bio Tech
Annual Report




    42
Bank
Annual Report




    43
Non-Profit Brochure




    44
Non-Profit Newsletter




    45
Employment Agency
Brochures




   46
Employment Agency
Web Site




   47
Restaurant Brochures
& Advertisement




                                      at POYNER PLACE behind Triangle Town Center...
Orchestra Brochure




    49
Orchestra Direct Mail




    50
SS Chamber of Commerce
Direct Mail




   51
SS Chamber of Commerce
Advertising




   52
Hi Tech Company
Web Site




   53
Accountant
Web Site




    54
Bandage Company
Packaging




   55
Retail Photo Frame
Packaging




    56
Home Intercom
Product Design




    57
Home Intercom/Phone
Product Design


                                                             VOLUME      CHANNEL
    ...
Home Networking
Illustration




   59
Restaurant
Promotional Poster




                     White is trim line
                     and does not print
        ...
Restaurant
Freezer Sticker



                                     t All The Carbs.
              In d u l
               ...
Restaurant
Promotion




    62
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Slyart 2009

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Slyart 2009

  1. 1. Concept, Design & Production for Print, Internet & Display
  2. 2. My Name is Gary Sylvester My Company is SLYART, Inc. I am a freelance graphic designer and have been involved with the graphics field for approximately 25 years. My Education: Blue Hills Regional Technical Institute Cum laude graduate of the Degree of Associate in the Applied Science of Architectural Building Technology After school I worked as a draftsman for an architectural firm and a roofing company and doing side projects for smaller architects and builders: Then an opportunity came my way to work for a printing company. 2
  3. 3. Experience/Background Fairview Printing Company Mechanical Artist for a printing company Associate Sign & Design Freelance Art Director/Designer for a sign/advertising agency Business Publishing Services Art Director for an advertising/publication design agency RockRag Owner/Publisher of a bi-weekly Southeastern New England music entertainment publication Groppi Advertising Design, Inc. Senior Art Director/Systems Administrator for an Advertising Design Company W.A. Wilde Company/LW Robbins Associates Senior Designer for a Advertising agency who worked primarily in the Non Profit Industry My greatest education comes form the world around me and the creative people/mentors that I have had the honor of working with. 3
  4. 4. SLYART, Inc. In 1999, I decided to leave my last position and go on my own as a self-employed freelance graphic designer, which is when I formed SLYART, SLY as in nickname for ‘Sylvester’ and the ART for what I create. • My experience is 25 years in the advertising field, • 15 years producing on a computer, and • Self-employed for 9 years. I have performed work for: • Advertising Agencies • Marketing Companies • Printers • Financial Institutions • Technology Corporations • Restaurants • Product Manufacturers • Non-Profit Organizations • Various Small Businesses • and more. My plans and hopes for the future are to grow my business, gain new clients, and continue to service the industry by providing a needed service at competitive rates. There are binders with samples available to see some work I have completed. 4
  5. 5. Graphic Design What is Graphic Design? • It is visual communication or visual artistic representation. • So, it is the image or look that a business shows the world. • It is to be representative of the business’ function and memorable to allow a business to stand out on its own. What do I do? I conceive or continue the visual communication of a business. If a company needs a new representation/image or if they need to continue with the one they presently have. I am the Creative person they to hire to complete the task. What does this include? • Corporate identity or logo, with a stationery package. • A company brochure and collateral to explain or sell a product, • Mailers and advertising to promote a service or product, • Signage, trade show booths and information, • Web sites, packaging and more. • Anything Printed, on Display or on the Internet. 5
  6. 6. Tagline Concept, Design & Production for Print, Internet & Display • Conceive the idea, • Design the collateral needed and • Execute the production, • For printing or • A presence on the internet or • For most anything on display 6
  7. 7. Goals of SLYART Goals: • To aid in the understanding of producing a project • To provide the specific services to fit a business’ needs • To give the graphic support experience it requires to succeed • To turn a project around in a timely manner as everybody wants it yesterday • To do the best job possible to retain the business for future work There are many great designers available, I credit my success to • My Creativity • My Experience • My Knowledge • The personal client attention I provide and • The ability to get the job done on time and on budget 7
  8. 8. Resources Just a few of the places I use to see current trends or to keep up with what is going on in the world of design are: • Graphic Design USA www.gdusa.com • Brand Channel www.brandchannel.com • How Magazine www.howdesign.com • Step Inside Design www.stepinsidedesign.com • Fonts www.fonts.com • Advertising agencies www.arnoldworldwide.com • RISD www.risd.edu • Mass Art www.massart.edu Additionally, I do a lot of Networking • South Shore Chamber of Commerce • Local Networking Groups • BNI Software Info and Tutorials • Adobe www.adobe.com • www.lynda.com 8
  9. 9. To Do List • Oldie but a goodie – Stay in School - Get your 4 year degree!!! Learn all that you can now as it will not be as easy the older you get. • As a future designer you will need to know a lot, the more you know the better your chance of success. Print, web, multimedia, interactive, display, Direct TV, etc. • Know your software proficiently and as many programs as possible and stay current with the newest versions – InDesign – Photoshop – Illustrator – Acrobat 9 – Flash – Dreamweaver – Fireworks – After Effects – Image Ready – Adobe Bridge – Adobe GoLive – QuarkXpress – MS Word – MS Powerpoint – MS Excel – Font Management - Suitcase Fusion – Email Programs - Outlook, Entourage, etc. – Web Browsers - IE Explorer, Safari, Firefox, etc. • It is also helpful if you know how to work with Windows on a PC as well as a Mac. 9
  10. 10. To Do List Continued • Never burn a bridge or relationship. Keep in touch with former employers, employees, teachers, schoolmates, etc. Never know when you may need them. • Take advantage of Internships and learn as much as you can from your Mentors. • Save a sample or two or more of everything you do. No matter how minimal or extensive. If not the physical piece, a photo. You will need it for your portfolio. Keep it organized, categorized and current. • Organize a portfolio that is customizable and adaptable. An online portfolio is required, but you will also have to showcase you samples physically at interviews, networking events and for presentations. • Be prepared for criticism. Consider it constructive to your development. It is your friend. You just may learn more from what people say about your work than you think. 10
  11. 11. Inspiration My Inspiration: My inspiration comes from a lot of what I see in real life. I like contemporary design, but do not limit myself or consider myself to have one style. As a freelancer. I feel that I must be flexible and able to adapt to any and all styles that may be required and tailored to the clients needs. Some clients like soft and frilly, others require a cutting edge and in your face look. Others require a contemporary or classic or corporate conservative image. So you have to fit the bill for the task at hand. The main idea or theme I like to carry throughout a company’s materials is consistency of a look, so that the entire package is a family and all pieces look like they belong together. The first set of samples I would like to show is for Randolph Savings Bank. Then I will cover a wide array of various projects I have produced for many different types of businesses. If you have a question on a specific sample, make note of the page number and we can go back to it at the end of the presentation. 11
  12. 12. Local Bank Logo/Corp ID 12
  13. 13. Local Bank Annual Report 13
  14. 14. Local Bank Brochures 14
  15. 15. Local Bank Counter Cards/Posters 15
  16. 16. Local Bank Web Site 16
  17. 17. Local Bank Grand Opening Direct Mail 17
  18. 18. Local Bank Signage 30” Logomark Sign Face - 12’x6’ plus arc 2’ square 12” Letters R ANDOLPH brick columns 9” Letters SAVINGS BANK 3” Letters Established 1851 TOTALLY FREE CHECKING TOTALLY FREE CHECKING 18
  19. 19. Bio-Medical Company Logo/Corp ID 19
  20. 20. Bio-Medical Company Annual Report 05 20
  21. 21. Bio-Medical Company Web Site 06 21
  22. 22. Bio-Medical Company Annual Report 04 22
  23. 23. Bio-Medical Company Annual Report 02 23
  24. 24. Insurance Company Logo/Corporate ID 24
  25. 25. Surface Coating Company Logo/Corporate ID 25
  26. 26. Home Systems Logo/Corporate ID 26
  27. 27. Home Systems Brochures/Info Sheets 27
  28. 28. Product Info & Spec. Sheets 28
  29. 29. Product Name & Logo 29
  30. 30. Product Advertising 30
  31. 31. Product Advertising We’ve Reshaped the Industry! NuOval™ shape Vaximum™ Oval Cyclonic Action Serpentine Sound Suppression™ SeeLevel™ Fill Lights FrontDoor™ Access Panel Swivel 180™ Adjustable Intake The Rock Solid™ 2-Piece Flush Wall Mount Tap ‘n’ Clear™ EZ-On/EZ-Off Pail™ HEPA Filter with SnapLock Carry Handles™ Five Macintoshes ran away annoy even though five almost speedy ingly. One very bourgeois chrysan Macintoshes cleverly auctioned off themum gossips quite cleverly, then slightly purple chrysanthemums, yet five fountains comfortably fights five bureaux noisily marries one umpteen trailers. The mat grew up, speedy elephant. Two cats kisses the however obese botulisms gossips mats, but one progressive orifice very drunkenly, yet the extremely purple lampstand grew up easily marries five obese mats, even though Paul mostly annoyingly, then one pawnbroker telephoned bought the trailers. Dan gossips noisily. Jupiter marries five silly elephants, although two Klingons gossips, fountains. Five Jabberwockies telephoned televisions, Central Cleaning System 1-800-NUTONE-1 31
  32. 32. Restaurant Exhibit Logo/Corporate ID 32
  33. 33. Software Trading Company Logo/Corporate ID 33
  34. 34. Software Trading Company Brochures 34
  35. 35. Local Bank Logo/Corporate ID 35
  36. 36. Management Company Logo/Corporate ID 36
  37. 37. Catering Company Logo/Corporate ID 37
  38. 38. Catering Company Brochure 38
  39. 39. Networking Group Name & Logo/Corporate ID 39
  40. 40. Networking Group Direct Mail Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...................................... ...................................... A N I N V I T A T I O N We would like to extend an invitation for you to join us at our next meeting Invited by . . . . . . . . . . . . . . . . . . . . . . . . . . . . and see how word-of-mouth marketing will help build your business! ...................................... 40
  41. 41. Logo/Corporate ID 41
  42. 42. Bio Tech Annual Report 42
  43. 43. Bank Annual Report 43
  44. 44. Non-Profit Brochure 44
  45. 45. Non-Profit Newsletter 45
  46. 46. Employment Agency Brochures 46
  47. 47. Employment Agency Web Site 47
  48. 48. Restaurant Brochures & Advertisement at POYNER PLACE behind Triangle Town Center BAKEHOUSE BISTRO is a new fusion of cozy bakery-café and elegant restaurant-wine bar. You’ll enjoy fresh food made with all-natural ingredients, served in a relaxed atmosphere with unforgettably great service. Delight in: F Our first-class full service bistro Entreés are hearty, gourmet, & created to wow! F A great cup of coffee beginning with fresh coffee beans. Espresso & latte to please all. F The warm dough rising in the oven, sweet pastries fresh from the Bakery. F Crisp romaine lettuce, garden fresh vegetables, & the special Salad add-ins you love . F Sandwiches with succulent meats & indulgent cheeses on the freshest breads. F Or a glass of Wine to complete the experience, engaging all your senses. Come join us for a truly NEW concept in bistro dining! After 4pm Poyner Place ~ 5811-109 Poyner Village Pkwy., Raleigh ~ (919) 878-5525 Behind Triangle Town Center (Rte. 540 and Capital Blvd.) Coming Soon to Southpoint ~ Fayetteville Road, Durham ~ Renaissance at Southpoint b a k e h o u s e b i s t r o . c o m 48
  49. 49. Orchestra Brochure 49
  50. 50. Orchestra Direct Mail 50
  51. 51. SS Chamber of Commerce Direct Mail 51
  52. 52. SS Chamber of Commerce Advertising 52
  53. 53. Hi Tech Company Web Site 53
  54. 54. Accountant Web Site 54
  55. 55. Bandage Company Packaging 55
  56. 56. Retail Photo Frame Packaging 56
  57. 57. Home Intercom Product Design 57
  58. 58. Home Intercom/Phone Product Design VOLUME CHANNEL Call from front door UP DOWN CALL ANSWER PLAY STOP Fu n c > H t io n > In o m e T h e > Vi tercom atre d eo 1 2 ABC 3 DEF 4 GHI 5 JKL 6 MNO 7 PQRS 8 TUV 9 WXYZ * 0 # 1 2 ABC 4 GHI 3 DEF 5 JKL 7 PQR 6 M NO S 8 TUV * 9 WXY Z Base Unit 0 # Remote 58
  59. 59. Home Networking Illustration 59
  60. 60. Restaurant Promotional Poster White is trim line and does not print 42” Diameter 60
  61. 61. Restaurant Freezer Sticker t All The Carbs. In d u l gen ce...Withou Only Available Here 61
  62. 62. Restaurant Promotion 62

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