SlideShare a Scribd company logo
1 of 8
HOW SHOULD MARKETERS ADJUST
THEIR STRATEGIES AND TACTICS FOR AN
ECONOMIC DOWNTURN OR RECESSION
MARKETING
IN ECONOMIC
DOWNTURN
 EXPLORETHE UPSIDE OF INCREASING INVESTMENT
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 GET CLOSERTO CUSTOMERS
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 REVIEW BUDGET ALLOCATIONS
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 PUT FORTHTHE MOST COMPELLINGVALUE PROPOSITION
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 FINETUNE BRAND AND PRODUCTOFFERING
ShivamVerma || IIT Delhi
CREDITS
All Photos are taken from google images and Book on ‘Marketing
Management’ by Kotler
ShivamVerma || IIT Delhi
THANKYOU
ShivamVerma || IIT Delhi

More Related Content

Viewers also liked

Finding the Upside Of Downturn
Finding the Upside Of DownturnFinding the Upside Of Downturn
Finding the Upside Of DownturnJennifer H. Elder
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...Sameer Mathur
 
Finding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V FFinding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V Fwilliesandjoe
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought:  Seven Strategies to Surviving the DownturnFuel for Thought:  Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the DownturnJennifer Kim
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...Sameer Mathur
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
IDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsIDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsLee Levitt
 
Post Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryPost Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryAftab Hasan
 
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Chapter 11   competitive dynamics - dealing with competition COMPLETEChapter 11   competitive dynamics - dealing with competition COMPLETE
Chapter 11 competitive dynamics - dealing with competition COMPLETEMichael Allen Santillana
 
Competitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementCompetitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementSameer Mathur
 
Strategic management and competitive dynamics
Strategic management and competitive dynamics Strategic management and competitive dynamics
Strategic management and competitive dynamics Hamzah Rehail
 

Viewers also liked (12)

Finding the Upside Of Downturn
Finding the Upside Of DownturnFinding the Upside Of Downturn
Finding the Upside Of Downturn
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...
 
Finding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V FFinding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V F
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought:  Seven Strategies to Surviving the DownturnFuel for Thought:  Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the Downturn
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
IDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsIDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten Predictions
 
Post Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryPost Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas Industry
 
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Chapter 11   competitive dynamics - dealing with competition COMPLETEChapter 11   competitive dynamics - dealing with competition COMPLETE
Chapter 11 competitive dynamics - dealing with competition COMPLETE
 
Ch 11 competitive dynamics14e
Ch 11 competitive dynamics14eCh 11 competitive dynamics14e
Ch 11 competitive dynamics14e
 
Competitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementCompetitive Dynamics Marketing Management
Competitive Dynamics Marketing Management
 
Strategic management and competitive dynamics
Strategic management and competitive dynamics Strategic management and competitive dynamics
Strategic management and competitive dynamics
 

More from Sameer Mathur

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandSameer Mathur
 
Creativity in advertising when it works
Creativity in advertising when it worksCreativity in advertising when it works
Creativity in advertising when it worksSameer Mathur
 
Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Sameer Mathur
 
Steinway & sons:buying a legend
Steinway & sons:buying a legendSteinway & sons:buying a legend
Steinway & sons:buying a legendSameer Mathur
 
Grey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMGrey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMSameer Mathur
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage CompanySameer Mathur
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage CompanySameer Mathur
 
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...Sameer Mathur
 
How is brand equit built, measured, and manged
How is brand equit built, measured, and mangedHow is brand equit built, measured, and manged
How is brand equit built, measured, and mangedSameer Mathur
 
What is brand equity
What is brand equityWhat is brand equity
What is brand equitySameer Mathur
 
What is brand, and how does branding work
What is brand, and how does branding workWhat is brand, and how does branding work
What is brand, and how does branding workSameer Mathur
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practicesSameer Mathur
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 

More from Sameer Mathur (20)

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Think apps, not ads
Think apps, not adsThink apps, not ads
Think apps, not ads
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the Brand
 
Creativity in advertising when it works
Creativity in advertising when it worksCreativity in advertising when it works
Creativity in advertising when it works
 
Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?
 
KEY LEARNINGS
KEY LEARNINGSKEY LEARNINGS
KEY LEARNINGS
 
Summary
SummarySummary
Summary
 
Steinway & sons:buying a legend
Steinway & sons:buying a legendSteinway & sons:buying a legend
Steinway & sons:buying a legend
 
Case analysis
Case analysisCase analysis
Case analysis
 
Grey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMGrey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRM
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage Company
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage Company
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Evolution of Dove
Evolution of DoveEvolution of Dove
Evolution of Dove
 
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
 
How is brand equit built, measured, and manged
How is brand equit built, measured, and mangedHow is brand equit built, measured, and manged
How is brand equit built, measured, and manged
 
What is brand equity
What is brand equityWhat is brand equity
What is brand equity
 
What is brand, and how does branding work
What is brand, and how does branding workWhat is brand, and how does branding work
What is brand, and how does branding work
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practices
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 

Recently uploaded

Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 

Recently uploaded (20)

Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 

Q5