How can companies evaluate which markets to enter

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This document discusses factors to consider when selecting international markets to enter. It presents two methods for entering markets - the waterfall method of entering markets gradually in sequence or the sprinkler method of entering many markets at once. The key factors to consider when choosing markets are the product, geography, income, population, and political climate of the target country as well as whether it is a developing or developed market. Developing countries may have huge potential markets.

Waterfall Method
Enter markets gradually in
a sequence.

Sprinkler Method
Enter many markets all at
once.

HOW TO CHOOSE
MARKETS ???
Now that you decided the
number of markets…….

DEVELOPING countries
have a huge market…

RECAP
How to choose a market ?
• Product
• Geography
• Income
• Population
• Political Climate

A political system is basically the system of politics and government in a country. It governs a complete set of rules, regulations, institutions, and attitudes. A main differentiator of political systems is each system’s philosophy on the rights of the individual and the group as well as the role of government. Each political system’s philosophy impacts the policies that govern the local economy and business environment.

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